4.4 The inQbation <strong>Web</strong>site <strong>Development</strong> Life CycleWe leverage the Scrum methodology, which basically entails breaking down large projects intosmaller, digestible sub-projects (or sprints), which can be designed <strong>and</strong> delivered over a periodof a few weeks. This helps us improve quality control <strong>and</strong> deliver more usable websites.inQbation deploys a structured method <strong>and</strong> approach to its web design <strong>and</strong> development lifecycle including the following project phases: Discovery, <strong>Design</strong>, <strong>Development</strong> <strong>and</strong> Deployment.DiscoveryDuring the Discovery phase, inQbation works with organizational stakeholders <strong>and</strong> decisionmakers to underst<strong>and</strong> the organizational mission <strong>and</strong> target audience to ensure that the futurewebsite achieves the organization’s priorities, goals <strong>and</strong> statutory m<strong>and</strong>ate.Deliverables include wire frames (story boards), use case scenarios, user acceptance test (UAT)plan, <strong>and</strong> a database model <strong>and</strong> site map that will act as an engineering plan <strong>for</strong> the futurewebsite content management system.Example wire frames (<strong>for</strong> ACUS.GOV):• http://www.inqbation.com/clients/ACUS/alpha-1.html• http://www.inqbation.com/clients/ACUS/charlie-1.html• http://www.inqbation.com/clients/ACUS/delta-1.html• http://www.inqbation.com/clients/ACUS/foxtrot-1.html<strong>Design</strong>Enlightened by the Discovery process, particularly the wire frames, inQbation developsmockups of a proposed new design. We work closely with organizational stakeholders <strong>and</strong>decision makers to analyze the merits of each design concept <strong>and</strong> create a revised conceptbased on the strengths <strong>and</strong> positive attributes of the first three mockups.We will assign one art director <strong>and</strong> three (3) designers to produce at least three (3) uniqueconceptual designs that are based on the approved wire frames. Once complete, they arepresented to the organization <strong>for</strong> review, analysis <strong>and</strong> feedback. We take this in<strong>for</strong>mation backto our labs, select the concept that most closely matches the organization objectives, <strong>and</strong> applythe feedback to this single design concept <strong>and</strong> make revisions. This design, presentation,analysis, feedback <strong>and</strong> revision process repeats itself until the client is satisfied with the finalproduct.Once the design is approved, we continue to identify unique inside page templates <strong>and</strong> designthose. A similar design iteration cycle will occur with the inside page designs.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC <strong>Web</strong> <strong>Design</strong> <strong>and</strong> <strong>Development</strong> Company9
Sample design concepts from past projects:ACUS.GOV1. www.inqbation.com/clients/ACUS/homepage-1-20101118.html2. www.inqbation.com/clients/ACUS/homepage-2.html3. www.inqbation.com/clients/ACUS/homepage-1.htmlDB Consulting1. www.inqbation.com/clients/DB/sitemap/alpha-1.html2. www.inqbation.com/clients/DB/sitemap/bravo-1.html3. www.inqbation.com/clients/DB/sitemap/homepage-wireframe.htmlFedSpace1. www.inqbation.com/clients/rei/fedspace/jpg/Fedspace-homepage-NC-5.jpg2. www.inqbation.com/clients/rei/fedspace/jpg/Fedspace-foxtrot-homepage-LC-15.jpg3. www.inqbation.com/clients/rei/fedspace/jpg/Fedspace-homepage-MJ-02.jpg<strong>Development</strong>Once <strong>Design</strong> has been approved <strong>and</strong> accepted by the client, inQbation enters into an intensedevelopment mode where the HTML/CSS <strong>and</strong> content management system themes <strong>and</strong>templates are setup <strong>and</strong> implemented <strong>and</strong> the site is search engine optimized.During <strong>Development</strong>, we establish the content management system, create database driventheme templates, per<strong>for</strong>m quality assurance <strong>and</strong> quality control, optimize the site <strong>for</strong> searchengines, <strong>and</strong> work to ensure that the site will comply with all web design st<strong>and</strong>ards <strong>and</strong> bestpractices.DeploymentOnce the site has been fully developed, we will per<strong>for</strong>m backups, quality assurance, migrate theCMS, database, content <strong>and</strong> code to the hosting destination of choice, per<strong>for</strong>m UserAcceptance Testing (UAT), <strong>and</strong> train the web content manager in the use of the back-end tools.We will also follow up with post-launch search engine optimization (SEO) <strong>and</strong> social media(public relations) blasts.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC <strong>Web</strong> <strong>Design</strong> <strong>and</strong> <strong>Development</strong> Company10