Proposal for Web Design and Development - Maricopa Community ...

Proposal for Web Design and DevelopmentMaricopa County Community College District (MCCCD)Request for Proposal: 3029-10 WEB DESIGN AND DEVELOPMENTMCCCDAttn: Mr. Keith Killourie2411 West 14 th StreetTempe, AZ 85281(480) 731-8518Keith.killourie@domail.maricopa.eduMr. Killourie9 February 2011Thank you for the opportunity to respond to your request for proposal for web design anddevelopment.The MCCCD project is extraordinarily exciting to us for many reasons. We specialize in buildingwebsites for the federal, state, and local government and have a particular interest and skillsetin designing social media websites. We have known about and have been following MaricopaCommunity Colleges for quite a while. So, it was thrilling to see your request for proposal comeacross our wires. We hope that you will find our understanding of the requirements, corporatecapabilities, past performance, and offer to be compelling.We agree to abide by this Proposal for a period of 120 days from the submission deadline, andit shall remain binding upon us and may be accepted at any time before the expiration of thatperiod. If our proposal is accepted, inQbation is prepared to begin immediately.Kind regards,Chief Executive OfficerinQbation LLCPO Box 650863Potomac Falls, VA 20165703.999.1232310.880.1162blake@inQbation.comwww.inQbation.comDUNS: 962064064FEIN: 27-3241144inQbation LLC is a woman-ownedand minority-owned (WBE/MBE)small business listed in theFederal Central ContractorRegistration (CCR)Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Companyi

1 Introduction to inQbationinQbation is a Washington, DC metropolitan area-based web design agency that specializes inthe design, development, and search engine optimization (SEO) of government and non-profitorganization websites and easy-to-use (user-friendly) content management systems (CMS).Our goal is to help organizations cost-effectively meet and exceed their website goals andobjectives. Founded in Los Angeles in 2007 as an incubator of small business startups,inQbation has quickly developed a reputation within the federal government as one ofWashington DC’s most agile and exciting web design agencies.• While working with White House ChiefInformation Officer (CIO), Vivek Kundra, onUSAspending.gov, the CIO remarked thatinQbation is a “leader in agile design.”• In response to our ability to redesign and relaunchACUS.gov in less than 7 weeks, KathyKyle exclaimed, “we are thrilled!”• Hiko Naito, project manager on Data.govwrote, “You delivered a great product undersuch a tight schedule and in a high stressenvironment. Data.gov could not havelaunched the new design without your help.Thank you again.”• When The White House needed a rapidresponse to the oil spill crisis, GSA’s KeithThurston, Assistant Deputy Administrator inthe Office of Technology Strategy, calledupon inQbation to assist in creatingRestoreTheGulf.gov.inQbation LLC is a woman-owned and minority-owned small business enterprise (WBE/MBE)with a current staff of 19 professionals across three offices. We have experienced 400% growthover the last year, 800% growth over two years and expect to create 19 new professional jobsin 2011, thereby doubling our staff and performance capabilities.1

2 Corporate Capabilities2.1 Web Design, Development, UsabilityPerhaps our greatest strength is identifying, understanding, and cultivating the target webvisitor segments. Our approach to user interface (UI) design incorporates human factorsengineering, ergonomics, accessibility, Section 508 compliance and web usability.We believe that user-focused design is extremely important to a successful interface. It takesquite a bit of thinking and effort to make complicated things simple, easy, intuitive, andmeaningful. We take an outside-in perspective to create excellent user experiences for bothweb and mobile visitors.2.2 Content Management (Drupal)We believe that database-driven content management systems (CMS) represent one of thegreatest breakthroughs in the development and proliferation of the World Wide Web. Wefocus on designing and delivering easy-to-use, search engine friendly content managementsystems that empower our clients to take control of their content and outreach programs.inQbation has embraced Drupal as one of our two content management systems (CMS) ofchoice – the other being WordPress. We are excited about the upcoming release of Drupal 7,particularly the usability of the back-end content management system. So far, we have helpedto deploy Drupal on several projects for The White House, OMB, World Bank, and GSA:• FedSpace.gov• Performance.gov• Restorethegulf.gov• Federal IT Dashboard• Data.gov• USAspending.gov2.3 Search Engine Optimization (SEO)A description of our corporate capabilities would not be complete without mentioning ourskills, expertise, innovation and insight into search engine optimization (SEO). We have createda search engine analysis tool and community called SEO Quotient, (www.SEOQ.com), whichhelps us diagnose and measure performance and improve search engine ranking. We typicallyrank at the top of Google for the following keyword phrases:• DC SEO expert • Government social media policy• Washington DC web designer • DC WordPress expertBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company2

2.4 Social Media IntegrationAs pioneers in social media marketing, we have helped the federal government and non-profitorganizations develop and deploy social media policy. These activities range from establishingsocial media profiles to branding to automating and syndicating content feeds between theorganizational website and social media profiles. We can implement social media share iconsand integrate features like Facebook connect and Open ID so web visitors can sign up and log inusing their previously established social media identity. inQbation offers a wide range of socialmedia functionality and integration. We can even develop a social media platform on your site.2.5 Mobile DesignWe recognize that the fastest growing segment of web visitors is mobile device users. As aresult, inQbation places a high priority on identifying the requirements of mobile devices andincorporating them into a mobile UI. For example, most people who are using a mobile deviceto access a website are looking for directional or contact information. Usually, mobile deviceusers are not looking to read or review extensive PDFs or a large volume of content. For thisreason, the user interface (UI) for a mobile device user is likely to need a different navigationscheme than from the user interface of a desk-based work station and should be much faster toload, since mobile connectivity is significantly slower than Wi-Fi or direct connect. Someexamples of our recent mobile UI designs include:Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company3

2.6 Full List of Corporate Capabilities Web design Web development Search engine optimization (SEO) Web usability testing, analysis, implementation Dynamic database applications (MySQL) development Website optimization (including photo, image, animation, graphics optimization) E-commerce solutions (shopping carts, secure checkout, payment gateways) SSL Integration and authentication Dashboard design and implementation Content management system design, development, customization, implementation Web content development, copy writing, editing, content management, archival Systems training and support (via telephone, e-mail, web conference, and in-person) Intranet design, development, implementation, support Social media integration and platform development Multimedia library implementation and integration Drupal development, implementation, modification, and maintenance PHP MySQL Javascript jQuery HTML/CSS C# VB ASP.NET SharePoint Site Core Visual Studio .NET SQL Server 3D animation WordPress Photography, photo editing, photo manipulation Videography, video editing, video production Illustration Web analyticsBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company4

3 Understanding of RequirementsThe Maricopa Community College District and Colleges require web design and developmentservices to support objectives which may include, but are not limited to:1) Increasing the conversion rate of prospective students2) Encouraging retention of current students3) Informing the general public and/or specialized groups or markets of campaigns,products, events and services3.1 Scope of WorkWeb Development and Design Projects may include:1. Web Development/Discovery Process1.1. Needs Assessment1.2. Communication Brief2. Web Development/Structure (min. 3-4 levels deep)2.1. Site Mapping/Information Architecture2.2. Wire Frame Development3. Web Site Design3.1. Graphic Design Templates3.2. Create Illustrations, Photography, and Other Graphic or Audiovisual Content3.3. Design Style Guide3.4. Copy Writing4. Web Development/Production Process4.1. Content Management Systems4.2. Drupal: Large and/or Multi-Site Development4.3. HTML/XHTML4.4. Social & Multimedia Integration4.5. Search Engine Optimization4.6. Database Design and Programming4.7. Usability Testing5. Site Support and TrainingBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company5

4 Approach to Meet Requirements4.1 Respondent Questionnaire7.1 Provide a description and experience of your firm, and the specific individuals (submit resumes) whowould be directly assigned to these projects. This includes company structure, number of years inbusiness, and number of staff. In addition, please provide documentation supporting the financialstability of your company. Please provide a Dunn & Bradstreet rating along with other references thevendor feels support this data.• Description and experience specified in pages 1-4 of this proposal• Specific individuals identified on page 14 of this proposal• Company structure, history and staff specified on page 1 of this proposal• Dunn and Bradstreet number: 9620640647.2 Describe the in-house capabilities of your firm, and provide the types of services you out-source.• Capabilities described on pages 2-4 of this proposal. 0% out-sourcing.7.3 Address in great detail, for each of the projects listed below - your knowledge, expertise, experience,and understanding of the areas you would like to be considered for. Include creative, production and anitemized incidental list of examples. Provide a comprehensive portfolio that demonstrates your ability tocreate and execute the items listed in the scope of work. Please provide your research technique foreach project and your creative process for meeting the project objectives. How do you measure andevaluate the effectiveness of each project.• Past performance described in Section 6 of this document• Approach to satisfying requirements described in Section 4 of this document7.4 Provide a list of current and/or past clients including educational institutions, if applicable. Give adescription of the projects performed and level of involvement. Please include names, titles and currenttelephone numbers.• Past performance described in Section 6 of this document• References listed in Section 7 of this document7.5 Provide specific examples of client projects that you feel were successful. What positive outcomesoccurred as a result of the execution of these projects? Explain why the solutions you chose were thebest ones each problem presented and what other options were considered.• Under extraordinary pressure, we designed and delivered ACUS.gov in 7 weeks. The client wasthrilled with the outcome. One particular challenge was the content management solution.Ultimately, the organization decided on WordPress. Although, it may convert to Drupal onceversion D7 is released and stable.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company6

4.2 Project ManagementPerhaps the most important aspect to our methodology is our approach to projectmanagement. It is important to us that the process is a positive experience so that when theproject is over we are still friends and you would feel comfortable referring us to otherorganizations. We believe the most effective way to establish and maintain a positiveprofessional relationship is through effective communication, constant contact, and regularstatus reports – along with competent performance and professional results.We are committed to keeping the lines of communication open and leveraging all means ofcommunication including face-to-face meetings, telephone calls, teleconferences, webconferences, e-mails, instant messaging, chat, forums, and discussion boards. We leveragetools such as Google Talk, Skype, GoToMeeting, Balsamiq, Basecamp, and our own websiteclient area to communicate effectively.We are also working on building an internal client management dashboard where you can monitor theentire performance of the web design and development project at your fingertips and mouse-click.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company7

4.3 Development StandardsThe website shall comply with the following standards:• Developed on a 960 grid system• Compatible with Internet Explorer (IE) versions IE7 and IE8• Compatible with Firefox version 3.x• Compatible with Opera version 9.x• Compatible with Google Chrome version 5.x• Compatible with Safari for Mac and MS Windows web visitor operating systems• Mobile OK• W3C WCAG 2.x Compliant• Section 508 compliant• HTML/XHTML/CSS2 Validated• Commonly accepted SEO best practices• Three-tier architecture• SVN for version controlWe also deploy non-proprietary, open source software, standards-based, layered approach toour content management systems, which provides you with maximum flexibility in maintainingthe website and choosing alternative vendors and/or hiring IT support personnel.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company8

4.4 The inQbation Website Development Life CycleWe leverage the Scrum methodology, which basically entails breaking down large projects intosmaller, digestible sub-projects (or sprints), which can be designed and delivered over a periodof a few weeks. This helps us improve quality control and deliver more usable websites.inQbation deploys a structured method and approach to its web design and development lifecycle including the following project phases: Discovery, Design, Development and Deployment.DiscoveryDuring the Discovery phase, inQbation works with organizational stakeholders and decisionmakers to understand the organizational mission and target audience to ensure that the futurewebsite achieves the organization’s priorities, goals and statutory mandate.Deliverables include wire frames (story boards), use case scenarios, user acceptance test (UAT)plan, and a database model and site map that will act as an engineering plan for the futurewebsite content management system.Example wire frames (for ACUS.GOV):• http://www.inqbation.com/clients/ACUS/alpha-1.html• http://www.inqbation.com/clients/ACUS/charlie-1.html• http://www.inqbation.com/clients/ACUS/delta-1.html• http://www.inqbation.com/clients/ACUS/foxtrot-1.htmlDesignEnlightened by the Discovery process, particularly the wire frames, inQbation developsmockups of a proposed new design. We work closely with organizational stakeholders anddecision makers to analyze the merits of each design concept and create a revised conceptbased on the strengths and positive attributes of the first three mockups.We will assign one art director and three (3) designers to produce at least three (3) uniqueconceptual designs that are based on the approved wire frames. Once complete, they arepresented to the organization for review, analysis and feedback. We take this information backto our labs, select the concept that most closely matches the organization objectives, and applythe feedback to this single design concept and make revisions. This design, presentation,analysis, feedback and revision process repeats itself until the client is satisfied with the finalproduct.Once the design is approved, we continue to identify unique inside page templates and designthose. A similar design iteration cycle will occur with the inside page designs.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company9

Sample design concepts from past projects:ACUS.GOV1. www.inqbation.com/clients/ACUS/homepage-1-20101118.html2. www.inqbation.com/clients/ACUS/homepage-2.html3. www.inqbation.com/clients/ACUS/homepage-1.htmlDB Consulting1. www.inqbation.com/clients/DB/sitemap/alpha-1.html2. www.inqbation.com/clients/DB/sitemap/bravo-1.html3. www.inqbation.com/clients/DB/sitemap/homepage-wireframe.htmlFedSpace1. www.inqbation.com/clients/rei/fedspace/jpg/Fedspace-homepage-NC-5.jpg2. www.inqbation.com/clients/rei/fedspace/jpg/Fedspace-foxtrot-homepage-LC-15.jpg3. www.inqbation.com/clients/rei/fedspace/jpg/Fedspace-homepage-MJ-02.jpgDevelopmentOnce Design has been approved and accepted by the client, inQbation enters into an intensedevelopment mode where the HTML/CSS and content management system themes andtemplates are setup and implemented and the site is search engine optimized.During Development, we establish the content management system, create database driventheme templates, perform quality assurance and quality control, optimize the site for searchengines, and work to ensure that the site will comply with all web design standards and bestpractices.DeploymentOnce the site has been fully developed, we will perform backups, quality assurance, migrate theCMS, database, content and code to the hosting destination of choice, perform UserAcceptance Testing (UAT), and train the web content manager in the use of the back-end tools.We will also follow up with post-launch search engine optimization (SEO) and social media(public relations) blasts.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company10

4.5 Search Engine Optimization (SEO)Our method of search engine optimization (SEO) is to follow the 8 C’s of SEO that we havedeveloped through our research and development of SEO Quotient (www.SEOQ.com), namely;1. Crawlability – ensure that there are no roadblocks to search engine spiders2. Credibility – boost the perceived authority of the site in the eyes of search engines3. Code – ensure that the code maximizes every legitimate opportunity for SEO4. Content – ensure that the content reflects the desired keyword search terms5. Conversion – ensure the search engine results page delivers compelling messaging6. Competition – pick and choose keywords with less competition7. Conversation – encourage web visitors to share links to the site across social media8. Compliance – ensure the site meets Section 508 compliance for the ADA Act4.6 Content DevelopmentinQbation’s content development team includes seasoned professionals with extensive experienceencouraging and advising students to reach their full potential. Our technical editor, Sandi, is a memberof both the National Association of College Admission Counseling (NACAC) and the American MedicalWriters Association (AMWA). Sandi’s previous experience includes counseling international studentsthrough Youth For Understanding’s Community College Program (CCP).Our approach to content development is journalistic in nature. We start by identifying the audience,determining the messaging and the voice, research and collect information, acquire photo and videocoverage, and then assemble everything into a story. We approach content development using both astory-telling and documentary approach. We work to make the story interactive, educational, engaging,entertaining and informative. Some of the methods and techniques for our story telling may include:• Photo essays• Viral videos• Cartoons and illustrations• Interviews• Documentaries• Games• Puzzles• RiddlesObviously, given the target audience, we would use a voice that is conducive and compelling to theaudience and that encourages students to reach their full potential. We will design the content,including photos, video, featured stories, and interviews, to be inspirational, to recognize and embracediversity, and to engage and spark an interested in relevant programs and activities.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company11

4.7 Hosting optionsinQbation is not in the business of hosting. We prefer to stick to our area of expertise.Although we can work with any web hosting service provider, we recommend the followingweb hosting companies and use them for our own web properties as well. World-class hostingwill typically range from $10/month for cloud servers to $50/month for virtual dedicatedservers on the grid to $150/month for cloud sites.Rackspace Cloudwww.rackspacecloud.com/cloud_hosting_products/sitesCloud Sites spreads your traffic across an entire cluster of servers - web hosting without thehassles of managing a dedicated server or the poor performance common with shared hosting.Technology: www.rackspacecloud.com/cloud_hosting_products/sites/technologyFAQs: www.rackspacecloud.com/cloud_hosting_products/sites/faqPrice: www.rackspacecloud.com/cloud_hosting_products/sites/pricingClients: www.rackspacecloud.com/who_uses_cloud_computingMedia Templemediatemple.net/webhosting/dv/Instant scalability, high performance hardware, customizable dedicated virtual server solution.Features: mediatemple.net/webhosting/dv/features/Tour: mediatemple.net/webhosting/dv/tours/plesk-tour.phpPricing: mediatemple.net/webhosting/dv/pricing.phpFAQs: mediatemple.net/webhosting/dv/faq.php10 Reasons: mediatemple.net/company/ten-reasons.phpClients: mediatemple.net/company/clients/Technology: mediatemple.net/company/technology.phpAcquia Hostingacquia.com/products-services/drupal-hostingFrom the developers of Drupal, Acquia Hosting is a fully managed Drupal cloud service platformoptimized for high traffic websites. Fully managed Drupal infrastructure enables custom Drupalsites to perform well in response to a wide range of traffic conditions. Acquia Hosting includesdatabase failover, traffic load balancing, page caching, automated monitoring, and SVN access.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company12

5 Staffing Plan5.1 Blake (Project Manager)BS Business, MS Information Systems, 15 years’ experience in Internet consulting and projectmanagement, Blake served as the Director of ICE.GOV for the Department of HomelandSecurity 2008-2009. Blake has been the primary project manager and account executive onbehalf of inQbation for projects under the direction of the World Bank, The White House,Department of Homeland Security (DHS), Office of Management and Budget (OMB), andGeneral Services Administration (GSA). Resume: www.linkedin.com/in/BlakeNewman5.2 Luis (Art Director)BS Systems Engineering, 10 years’ experience, Luis has been the driving creative force behindinQbation since its inception in 2007. He has helped inQbation design almost 100 web sitessince that time. Luis has been instrumental in the successful design of some of the highestprofile websites driven by OMB and GSA over the past year including; USAspending.gov,Data.gov, Federal IT Dashboard (it.usaspending.gov), Performance.gov (private beta testing),Fedspace.gov (private beta testing). Resume: www.linkedin.com/in/lucuella5.3 Matt (Business Analyst)BS Business, 9 years’ experience, Matt is an exceptional business analyst who really shinesduring the Discovery process. He is responsible for identifying the targeted web visitorsegments, developing use case scenarios, engineering the information architecture, designingthe wire frames and coordinating the design iteration of these wire frames. Resume:www.linkedin.com/in/mattlchamberlin5.4 Felipe (PHP/Drupal/WordPress)BS Systems Engineering and 10 years’ experience, Felipe is a creative, resourceful, highlytechnicaldeveloper and is responsible for all aspects of content management systemdevelopment and deployment. Felipe has implemented Drupal and WordPress contentmanagement systems (CMS) for federal, state, and nonprofit organizations.5.5 Sandi (Technical Editor)MA, SUNY Empire State College, Social Policy (International Education), BA Linguistics,University of Montreal, 15 years’ experience, Sandi has significant experience in scientificediting, content development, and recruiting university students. She has significantexperience in youth education and community development. Resume:www.linkedin.com/in/sduverneuilBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company13

6 Past Performance6.1 RestoreTheGulf.govinQbation was part of a tiger team that rapidly designed and stood up RestoreTheGulf.gov, aWhite House-driven response to the BP Oil Spill crisis of 2010.inQbation provided project management, leadership, wire frame mockups and worked acrossFederal Departments such as Department of Homeland Security, the U.S. General ServicesAdministration (GSA) and the Office of Management and Budget (OMB) to ensure that this sitelaunched in a timely manner.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company14

6.2 New York City ComptrollerBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company15

6.3 DB Consulting GroupDB Consulting Group is a government contractor in the Washington, DC metropolitan area. Theimage above represents one of several design mockups that we offered to improve the lookand feel, navigation and usability of their current website.While the client chose another one of our designs, we prefer this design. The site wasdeveloped in WordPress and can be seen at DBConsultingGroup.com.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company16

6.4 ACUS.govThe Administrative Conference of the United States (ACUS) is an independent, non-partisanthink tank on a mission to improve the way Government works. This federal governmentwebsite was designed, developed and deployed in less than 7 weeks. We also worked with theorganization to integrate their social media profiles. The site was implemented in WordPress.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company17

6.5 FedSpace.govFedSpace is a joint initiative of the White House Office of Management and Budget (OMB) andthe General Services Administration (GSA). Its purpose is to provide a professional (social)networking platform for federal government employees around the world to learn, share ideas,collaborate and connect.FedSpace provides intranet-like services and capabilities, professional networking services,searchable directory of people and contact information, media library and other features tofacilitate collaboration, idea sharing, distance learning, and communication.FedSpace is currently in Alpha mode and is expected to advance to Beta mode in 2010 Q4.Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company18

6.6 WordPress site delivered in 7 weeksSee: www.inqbation.com/acus-case/Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company19

7 References7.1 Kathy Kyle, ACUS.GOVDirector of CommunicationsAdministrative Conference of the United States202-480-2091KKyle@ACUS.gov7.2 Julie Baker, DB Consulting GroupDirector of Business DevelopmentDB Consulting Group240-675-0075jbaker@dbconsultinggroup.com7.3 Rahul Sundrani, REI SystemsProject ManagerREI Systems571-230-5642rsundrani@reisys.com* Collaborated with REI Systems on the design and development ofo Data.gov (re-launched May 2010)o USAspending.gov (re-launched June 2010)o IT.usaspending.gov (re-launched June 2010)o RestoreTheGulf.gov (launched June 2010)o CitizenServices.gov (in redesign, public launch expected Q4 2010)o Comptroller.NYC.gov (in redesign, public launch expected Q4 2010)o Performance.gov (private beta, public launch expected Q1 2011)o FedSpace.gov (private beta, expected launch Q1 2011)7.4 Other Past Projects• www.LetSimonDecide.com• www.DanandDave.com• www.SuperbCuisines.com• www.Fifteen-Degrees.com• www.EnstructCorp.com• www.SEOQ.com• www.DBConsultingGroup.com• www.inQbation.com• www.BlakeNewman.com• www.ReelEnglishCoach.comBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company20

8 Project Milestones (Timeline) and Budget8.1 Sample timeline (in weeks)DiscoveryTeleconference to initiate Discovery processVisitor segmentation & use case scenariosKeyword development for SEO/SEMUser acceptance test plan, engineeringDesignInitial home page conceptsHome page revisionsInside page conceptsInside page revisionsDevelopmentCMS implementation1 2 3 4 5 6 7 8HTML/CSS, CSS templates X X X XContent development X X X XSearch engine optimization (SEO) X X X XDeploymentMigration to hosting environmentTrainingQuality Assurance X X X X X X X XThe vertical columns represent project weeks. Milestones assume that clients are constantlyavailable and responsive for immediate feedback and decisions throughout the lifecycle of theproject. Delays in feedback and decisions may result in equal delays in design or development.XXXXXXXXXXXBlake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company21

8.2 Sample budget for one-time tasks and activitiesOne time tasks and activities Rate Hours Cost TotalUser and Task AnalysisIdentify users, understand target audience $95 4 $380Poll users, identify requirements $95 16 $1,520Survey users, acquire needs, tasks, satisfaction levels $95 12 $1,140Analyze user needs, requirements $95 16 $1,520Collect and review secondary market research $95 8 $760Written report of task analysis findings/recommendations $95 16 $1,520Research and content developmentUpgrade/create a comprehensive information architecture $95 8 $760Search engine optimize the website and CMS $95 32 $3,040Written analysis report of web layout and navigation $95 4 $380Users Administration CapabilityAuthorization/authentication controls $95 7 $665Create membership roles to manage user access $95 8 $760Create templates for reports from user database $95 32 $3,040Create word processing capabilities $95 16 $1,520Requirements Plans and Usage ReportsCreate journal/log detailing site activities $95 4 $380Disaster Recovery ProtectionArchitecture overview report with recommendations $95 6 $570Backup and recovery policy document $95 4 $380Contingency plan process document $95 8 $760Evaluation and Impact Analysis of websiteYear-end annual report $95 $0PowerPoint presentation of project $95 $0Lessons learned document on usability engineering $95 $0Website redesign, development & CMSDiscovery $95 24 $2,280Design $95 72 $6,840Development $95 120 $11,400Deployment $95 16 $1,520$6,840$4,180$5,985$380$1,710$0$22,040Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company22

8.3 Sample budget for recurring tasks and activitiesRecurring tasks and activities Rate Hours Cost TotalUser and Task AnalysisReview/analyze customer service emails $95 8 $760Review/analyze web logs, search logs $95 4 $380Written report of data collection findings/recommendations $95 4 $380Research and content developmentOn-site research and content development support $95 16 $1,520Create informative and compelling content $95 24 $2,280Conduct extensive research to achieve communication goals $95 24 $2,280Oversight of social networks $95 4 $380Monthly research and content submission for review $95 4 $380Technical Editing and ReviewOn-site support for technical editing and review $95 32 $3,040Weekly review and editing of final website content $95 16 $1,520Quality assurance & control for errors, consistency $95 16 $1,520Adherence to mission, messaging, facts $95 4 $380Ensure content targets audience $95 4 $380Monthly reports $95 4 $380Apply approved edits to site $95 16 $1,520Users Administration CapabilityOn-site administration support $95 1 $95Manage user profile data $95 1 $95Written report of findings $95 3 $285Requirements Plans and Usage ReportsWritten progress reports on site development $95 2 $190Media and Social NetworkingCreate interactive content $95 8 $760Provide multimedia presentation support $95 8 $760Provide animated banners $95 4 $380Provide and update content and responses to social media $95 8 $760Maintain/moderate content across 3 social media sites $95 4 $380Produce and establish annual summary / report $95 4 $380$1,520$6,840$8,740$475$190$3,4208.4 Labor RatesLabor skill ratesRateProject management $95Senior designer $95Senior developer $95Senior content development/editor $95Senior photographer/videographer $95Strategic marketing consultant $95Blake Newman, CEO, inQbation.com, Blake@inQbation.com, 703.999.1232, P.O. Box 650863, Potomac Falls, VA 20165inQbation LLC is a Washington DC Web Design and Development Company23