2010 REGISTRATION DOCUMENT (3.4 Mo) - Groupe Casino

1PRESENTATION OF THE CASINO GROUPBusiness and strategySupermarketsDisco: 28 storesOriginally a chain of family supermarkets, Disco enjoys strongrecognition throughout the country and focuses on competitive pricing.Disco stores are conveniently located and much appreciated byconsumers. The two key strengths are reflected in Disco’s signature:“Ever closer at better prices”.Devoto: 24 storesDevoto was originally a family company and has continued to developby opening large modern stores, some of which offer an extensivenon-food range. With its signature “Price and quality. Always”, Devotoclearly states its strong positioning focused on affordability but alsoon product quality and customer service.HypermarketsGéant: 1 storeGéant is Uruguay’s only hypermarket.This 11,000 sq.m store located in the suburbs of Montevideo offersa broad range of products at the lowest prices in the country.AsiaThe Group has operated in Asia since 1999, where it now focuseson Thailand and Vietnam.In 2010, Asia generated €2,009 million in revenue with a tradingmargin of 6%.The region accounted for 18% of international revenue and 23% ofinternational trading profit.• ThailandThe 1999 acquisition of a stake in Big C made Casino the number-twolarge-surface food retailer in Thailand.Big C enjoys the image of a powerful local banner selling productsat cheap prices aligned with local tastes.There were 116 stores at end-2010, including 70 hypermarkets. Big Coperates as many shopping centres as hypermarkets, reflecting theCasino Group’s aim of exporting its French “retailing and propertydevelopment” dual business model to its key international markets.Recently, Big C also entered the convenience segment with its “MiniBig C” stores.In 2010, Big C continued to expand its private label, adding 300 newitems to its Happy Baht value-line and Big C Care well-being ranges.It also continued to roll out its ambitious customer loyalty programme“Big Card”, introduced in 2009. Lastly, Big C has stepped up itsexpansion, opening four new hypermarkets and has launched a newsupermarket store concept: “Big C Junior”.In 2010, Big C generated €1,753 million of revenue.Big C’s shares have been listed on the Bangkok Stock Exchangesince 1994.Casino has a 63.2% interest in Big C.The acquisition of Carrefour Thailand’s business effective since early2011 has made Big C co-leader in the hypermarket segment.Hypermarkets: 70 storesBig C hypermarkets offer the lowest prices in the market, regularpromotions and excellent value for money. They also differentiatethemselves from the local stores by making shopping an enjoyableand pleasant experience (through in-store events, etc.), therebyencouraging consumers to return.Supermarkets: 2 storesBig C Junior was launched in 2010, with an average selling area of4,000 sq.m.Convenience: 15 storesBig C operates in the convenience store segment through its Mini-Big Cbanner, which aims to attract an urban clientele seeking to make theirdaily shopping as quick and easy as possible.OtherPure: 29 storesLaunched in 2008, Pure is a new store concept offering a range of4,000 health, beauty and personal care items.• VietnamVindémia, a Casino Group subsidiary, opened the first “French-style”hypermarket in Vietnam in 1998 under the Big C banner. Vietnam is ahighly promising market, with a large, young population of 88 million,a fast-growing economy and substantial potential for developingmodern trade.At end-2010, Big C had 14 hypermarkets, all located in shoppingcentres in line with the Group’s dual development model implementedboth in France and internationally.Big C outlets stand out for their quality of service, range of freshproduce and store price image. Big C is the leader in store priceimage (source: Nielsen) and the Big C Vietnam brand was voted thirdpreferred brand by Vietnamese consumers in 2010.Big C has embarked on an ambitious expansion programme, openingfive hypermarkets in 2010 with plans to open five more a year overthe next three years.Big C Vietnam posted revenue of €257 million in 2010.Other countries• Indian OceanThe Group operates in the Indian Ocean region through its Vindémiasubsidiary.Vindémia has a very strong market position in Reunion, which accountsfor more than 80% of sales, but also operates in Madagascar, Mayotteand Mauritius.The Group is leader in the region through its multi-format positioningwith Jumbo hypermarkets, Score supermarkets and Spar conveniencestores. It now has a total of 50 outlets.In 2010, the Group posted consolidated revenue of €866 million inthe Indian Ocean region.12 Casino Group | Registration Document 2010