Smart Arts - Creative New Zealand

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“Inspire the public with your passionfor the work. You know how muchthey’ll enjoy it so get out there andtell them about it.”Nicky Nicolaouauthor of<strong>Smart</strong> arts | Toi huatau
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Smart arts: Marketing the arts inNe
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Viewers engage withtext and photogr
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ForewordThe purpose of marketing is
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IntroductionThere must be as many m
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Your marketing strategyidentify 7 P
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1Planning amarketing strategyThis c
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It’s important to make sure your
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ROUNDFIGURESOffering ticket prices
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SWOT analysisRESPECT 2003at The Dow
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Promoting theevent2How do you promo
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• travel and couriers• thank-yo
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Week 1 (production week)• schedul
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3 Makingthe saleThe overriding aim
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A B C D EThe ultimate aim of promot
Page 29 and 30: 4Communicatingyour messageThis chap
Page 31 and 32: RETURNTHEFAVOUROnce you have somesp
Page 33 and 34: THE EYESHAVE ITFaces and eyes have
Page 35 and 36: Using graphic imagesIllustrations o
Page 37 and 38: MÄORIAUDIENCESKnowing your target
Page 39 and 40: Printed material:from research to d
Page 41 and 42: Effective advertising ofthe Aucklan
Page 43 and 44: Can’t stop hip hop …an image th
Page 45 and 46: A MATTER OFCONFIDENCEIn the end, it
Page 47 and 48: THE VIRTUESOF E-MAILKiosk is a perm
Page 49 and 50: MAKEITEASYWith direct mail, make it
Page 51 and 52: • Ask if this is a convenient mom
Page 53 and 54: 5The mediaThis chapter discusses pu
Page 55 and 56: The title graphic isdistinctive, in
Page 57 and 58: • hand delivery - for a novelty i
Page 59 and 60: CROSSINGBORDERS“I wanted to targe
Page 61 and 62: • Find out if the programme is pr
Page 63 and 64: When supplying your own photo, labe
Page 65 and 66: 6Marketing onthe webThis chapter ha
Page 67 and 68: HIGHQUALITYFor a website to make ap
Page 69 and 70: THREETIPS1. Many of the onlinepubli
Page 71 and 72: 7Good businesspracticeThis chapter
Page 73 and 74: Keep a written record• Keep a jou
Page 75 and 76: 8AppendixUseful readingGuide to Art
Page 77 and 78: Australian marketThe Australia Coun
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Smart Arts - Creative New Zealand

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