Smart Arts - Creative New Zealand

8AppendixUseful readingGuide to Arts Marketing, Keith Diggle, 1984, Rhinegold Publishing Ltd (United Kingdom)Publicity for Performing Arts Groups, Kate Harcourt, 1989, Playmarket (New Zealand)Making the Most of Marketing, Peter Neville-Hadley, 1987, The Parkgate Press (UnitedKingdom)Marketing Workbook for Nonprofit Organisations, Gary J. Stern, 1992, Amherst H. WilderFoundation (United States)Arts Marketing: the Pocket Guide, Dr Sharron Dickman, 1997, Centre for ProfessionalDevelopment (Australia)Telemarketing in New Zealand, Ann Mayer, 1992, Reed BooksTested Advertising Methods, John Caples, Prentice Hill Trade, 1998 (United States)The Touring Manual: a guide to touring performing arts in New Zealand, Fenn Gordon,2003, Creative New ZealandA Journey for Growth: a research project into audience development for the performing arts,Martin Rodgers, 2000, downloadable or on order from Creative New Zealand’s website(www.creativenz.govt.nz)Getting Art There: an artists’ marketing manual, Su Hodge and Janet Millar,commissioned and published by the National Association for the Visual Arts (NAVA) inAustralia, 2002 (www.visualarts.net.au)Publicising Your Book, written by Joan Rosier-Jones for the New Zealand Society ofAuthors (PEN NZ Inc), 2000A Guide to Self-publishing, written by Liz Allen for the New Zealand Society of Authors(PEN NZ Inc), to be published in 20038Smart arts | Toi huatau73