Smart Arts - Creative New Zealand

Effective advertising ofthe Auckland Art GalleryToi o Tämaki exhibitionof Marti FriedlanderPhotographsUse this checklist when composing an advertisement:• title of show, exhibition or literary event• company name• name of known personality (writer, choreographer, director, artist, actor)• awards attributed to event or personality involved• venue of event• dates and times of event• how to book• logos of sponsors• ticket prices and transaction fees (optional)• tag line (if space allows)• leave room in a corner for a quote from a positive review or “sold-out” once your eventhas opened. Communicating your message4Smart arts | Toi huatau39Newspaper and magazine advertisingMost cities and towns have a daily newspaper and these are likely to have anentertainment section. People are used to going to this section to find out informationsuch as date, time and venue – and that’s where you should place your advertisement.The advantage to advertising over a newspaper story is that you have control over thecontent, placement and frequency.The size of your advertisement and frequency of placement will depend on your budgetand environmental factors such as what your competitors do and where your publicexpects to find information. Before you place your advertisements, check out circulationfigures and the best days to advertise. For example, which days have the highestcirculation? Are there relevant “arts” days?