Smart Arts - Creative New Zealand
Smart Arts - Creative New Zealand Smart Arts - Creative New Zealand
Cover photo:The Wholly Grain,a one-woman showby Sonia Yee (seestory, page 57)Luke Calder
Viewers engage withtext and photographsin the My Placeexhibition, held duringthe Christchurch ArtsFestival 2003Bruce ConnewPlanning a marketing strategyPromoting the eventMaking the saleCommunicating your messageThe mediaMarketing on the webGood business practiceAppendix12345678
- Page 1: Smart arts: Marketing the arts inNe
- Page 5 and 6: ForewordThe purpose of marketing is
- Page 7 and 8: IntroductionThere must be as many m
- Page 9 and 10: Your marketing strategyidentify 7 P
- Page 11 and 12: 1Planning amarketing strategyThis c
- Page 13 and 14: It’s important to make sure your
- Page 15 and 16: ROUNDFIGURESOffering ticket prices
- Page 17 and 18: SWOT analysisRESPECT 2003at The Dow
- Page 19 and 20: Promoting theevent2How do you promo
- Page 21 and 22: • travel and couriers• thank-yo
- Page 23 and 24: Week 1 (production week)• schedul
- Page 25 and 26: 3 Makingthe saleThe overriding aim
- Page 27 and 28: A B C D EThe ultimate aim of promot
- Page 29 and 30: 4Communicatingyour messageThis chap
- Page 31 and 32: RETURNTHEFAVOUROnce you have somesp
- Page 33 and 34: THE EYESHAVE ITFaces and eyes have
- Page 35 and 36: Using graphic imagesIllustrations o
- Page 37 and 38: MÄORIAUDIENCESKnowing your target
- Page 39 and 40: Printed material:from research to d
- Page 41 and 42: Effective advertising ofthe Aucklan
- Page 43 and 44: Can’t stop hip hop …an image th
- Page 45 and 46: A MATTER OFCONFIDENCEIn the end, it
- Page 47 and 48: THE VIRTUESOF E-MAILKiosk is a perm
- Page 49 and 50: MAKEITEASYWith direct mail, make it
- Page 51 and 52: • Ask if this is a convenient mom
Viewers engage withtext and photographsin the My Placeexhibition, held duringthe Christchurch <strong>Arts</strong>Festival 2003Bruce ConnewPlanning a marketing strategyPromoting the eventMaking the saleCommunicating your messageThe mediaMarketing on the webGood business practiceAppendix12345678
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