CELEBRATING 75 YEARS OF WHERE - Where Milan
CELEBRATING 75 YEARS OF WHERE - Where Milan CELEBRATING 75 YEARS OF WHERE - Where Milan
Welcome A Note from the EditorWe’re 75 Years Young!January has always been a time forlooking forward and planning thoseNew Year resolutions. But pleaseforgive us for looking back as well,because January also happens to beWhere Magazine’s 75th birthday.Since 1936, and in 90 cities acrossthe world (expanding, it seems, ona monthly basis: Merhaba Istanbul!),our editors have been busy helpingvisitors make the most of their stay. And from Hong Kong to Moscowand Rome to New York, Where remains the name that 250 million ofyou trust each year.Celebrating 75 years of Where ®The Leader in Travel PublishingWhere Milan • Concierge of the YearAnyway enough of thepast. If you hadn¹t noticed,it’s cold outside so in thisissue we thought we’d findsome of the best ways tobeat those January chills.From cosy traditional barsand intimate concertvenues to the dazzlingskyscrapers of Porta Nuova,we show you how to findthe warmest welcome!Happy New Year andhere’s to another 75 ofthem!CHRIS JOHNSON** Managing Editor, Where London.The London Edition is the oldest in EuropeOn its 75th anniversary Where Magazine decided to create aMilan Concierge Award. Every person working in the Milan areaHotel Reception is the potential Where Concierge of the Year.The Milan Hotel guests (beginning with you, our reader) willdetermine with their vote the first Concierge of the Year.Go on www.wheremilan.com and vote. More info on the site.YOUR TRAVELING COMPANION SINCE 1936®where®MAGAZINEWHERE MILANpublished by:WHERE ITALIA SRLVia Ezio Biondi, 1. 20154 Milano.T: 02 349951 - Fax 02 33107015info@wheremilan.comwww.wheremilan.comPUBLISHER AND EDITOR-IN-CHIEFAndrea Jarachandrea.jarach@wheremilan.comEDITORIAL (PROEDI COMUNICAZIONE SRL)MANAGING DIRECTOR PROEDI COMUNICAZIONEDaniele MisrachiEDITORIAL COORDINATIONAlessandra FinziMANAGING EDITORElena BindaMAGAZINE EDITORIAL STAFFCarey Bernitz, Patrizia Masnini, Roberta PatrunoWEB EDITORIAL STAFFElena Peverata (www.wheretraveler.com),Alessia Genovese (www.wheremilan.com)DESIGNERElisabetta GiudiciCONTRIBUTORS & CONSULTANTSValentina Bonelli, Sabrina Ciccolo, Maria Grazia Gargioni,Francesca De Ponti, Moses Fibonacci, Marco Gatti(Dining), Andrea Host-Ivessich (Lifestyle), Joy Lacanlale,Eleonora Manzi, Andrea Milanesi (Entertainment),Carol Oberman, Susanna Ricci, David Ross (Hotelerie)MARKETING, ADVERTISING & HOTEL PR SERVICESIsa Faleschini, Maria Granata, Stefania Guttuso,Marta Mailhac, Brian Norsa, Rachele RennaADMINISTRATIONKatia GretoPRODUCTION & CIRCULATION,SALES SUPPORT COORDINATORPaola GrilliREG. TRIB. MILANO No. 453, 19 JULY 2010WHERE ITALIA SRL, ISCRITTO AL ROC No. 20182 DEL 14 SETTEMBRE 2010DIRETTORE RESPONSABILE: ANDREA JARACHPRINTED BY CROMOGRAFICA EUROPEA, RHO (MILANO)WHERE MILAN È DISTRIBUITO GRATUITAMENTE NEI PRINCIPALI HOTELE IN ALCUNE LOCALITÀ SELEZIONATEWhere® is also published in Rome by:Tourist Media srlMORRIS VISITOR PUBLICATIONSMVP EXECUTIVECHAIRMAN & CEOWilliam S. Morris IIIPRESIDENTWilliam S. Morris IVMANAGING DIRECTOR EUROPEChris ManningWhere® Magazine makes every effort to ensure the accuracy of theinformation it publishes, but cannot be held responsible for anyconsequences arising from errors or omissions. All rights reserved.Reproduction in whole or in part is strictly prohibited.Where® is a registered trademark of Morris Visitor Publications,a subsidiary of Morris Communications Company, LLC, 725 Broad St.,Augusta, GA 30901.WHERE MILAN supportsPublished in association withMVPMorris Visitor PublicationsWhere® magazine and the where® logo are registeredtrademarks of Morris Visitor Publications.ENDORSED BY2 WHERE MILAN I JANUARY 2011
A Note from the MayorWhere? These days in Milan, there’s one answer to that question: at the newMuseo del Novecento (Museum of 20th Century Art) in Palazzo dell’Arengario, next tothe Duomo: undoubtedly one of Milan’s most beautiful and striking places. It alone isworth a visit to Milan.Where? An innovative interior of contemporary design, housed in an exteriordating back to the 1930s, which also has been refurbished and improved.Where? Past and future, tradition and avant-garde: all coexist in a surprisingmuseum that we decided to open to the public free of charge.Its innovative features are noticeable even at a distance, with the neon sculptureby Lucio Fontana and the large spiral staircase rising up from the Metro to the highestfloor of the building.Museo del Novecento represents an investment of 30 million Euros to give Milan and the world an enchantingvenue for 400 masterpieces from the Civic Collections of Milan - from the Quarto Stato (“Fourth State”) by Pellizzada Volpedo to the futurist works by Boccioni, Balla, Depero, Carrà, and Severini, to early contemporary art.During the first week of its inauguration, more than fifty thousand people visited the museum: a record thatconfirms Milan’s role as a capital of culture and, increasingly, an international tourism in search of business, art,fashion, and design. Last year Milan registered a 7 percent increase in tourism, demonstrating a trend that countersthe national average.Milan boasts a distinguished artistic heritage. The Arengario is the new flagship of an extraordinary museum systemwhose symbolic synthesis lies in the museum’s proximity to Palazzo Reale, the Duomo, and the Duomo’s museum.The opening of the fully renovated Archaeological Museum will be another important achievement over thenext few months.From ancient art to contemporary art: in addition to its charm and beauty, Milan continues to offer the world anincreasing number of cultural opportunities.Best regardsBreaking NewsRecord visitor attendanceat the newly inaguratedMuseo del Novecento– LETIZIA MORATTIMayor of MilanPHOTO © DE LUNAJust before the January issue of Where went to press, Massimiliano FinazzerFlory, city councillor for culture, announced that the Museo del Novecento hadregistered record visitor attendance, exceeding the expected 100,000 visitortarget mark in just 13 days. The Museo is the latest addition to Milan’s fabulouscollection of museums. The editorial staff of this 75th anniversary issue ofWhere Magazine is honored to wish the city of Milan a long series of successesfrom now on, until the Expo 2015 and beyond. Free admission until February 28.The windows of the Museo del Novecento overlookingpiazza Duomowww.wheretraveler.com 3
- Page 1: CONTAINSA COMPLETE MAPOF THE CITYED
- Page 6: Hot Dates January 2011THIS MONTH IN
- Page 9 and 10: PORTA NUOVA:the towers will havepro
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Welcome A Note from the EditorWe’re <strong>75</strong> Years Young!January has always been a time forlooking forward and planning thoseNew Year resolutions. But pleaseforgive us for looking back as well,because January also happens to be<strong>Where</strong> Magazine’s <strong>75</strong>th birthday.Since 1936, and in 90 cities acrossthe world (expanding, it seems, ona monthly basis: Merhaba Istanbul!),our editors have been busy helpingvisitors make the most of their stay. And from Hong Kong to Moscowand Rome to New York, <strong>Where</strong> remains the name that 250 million ofyou trust each year.Celebrating <strong>75</strong> years of <strong>Where</strong> ®The Leader in Travel Publishing<strong>Where</strong> <strong>Milan</strong> • Concierge of the YearAnyway enough of thepast. If you hadn¹t noticed,it’s cold outside so in thisissue we thought we’d findsome of the best ways tobeat those January chills.From cosy traditional barsand intimate concertvenues to the dazzlingskyscrapers of Porta Nuova,we show you how to findthe warmest welcome!Happy New Year andhere’s to another <strong>75</strong> ofthem!CHRIS JOHNSON** Managing Editor, <strong>Where</strong> London.The London Edition is the oldest in EuropeOn its <strong>75</strong>th anniversary <strong>Where</strong> Magazine decided to create a<strong>Milan</strong> Concierge Award. Every person working in the <strong>Milan</strong> areaHotel Reception is the potential <strong>Where</strong> Concierge of the Year.The <strong>Milan</strong> Hotel guests (beginning with you, our reader) willdetermine with their vote the first Concierge of the Year.Go on www.wheremilan.com and vote. More info on the site.YOUR TRAVELING COMPANION SINCE 1936®where®MAGAZINE<strong>WHERE</strong> MILANpublished by:<strong>WHERE</strong> ITALIA SRLVia Ezio Biondi, 1. 20154 <strong>Milan</strong>o.T: 02 349951 - Fax 02 33107015info@wheremilan.comwww.wheremilan.comPUBLISHER AND EDITOR-IN-CHIEFAndrea Jarachandrea.jarach@wheremilan.comEDITORIAL (PROEDI COMUNICAZIONE SRL)MANAGING DIRECTOR PROEDI COMUNICAZIONEDaniele MisrachiEDITORIAL COORDINATIONAlessandra FinziMANAGING EDITORElena BindaMAGAZINE EDITORIAL STAFFCarey Bernitz, Patrizia Masnini, Roberta PatrunoWEB EDITORIAL STAFFElena Peverata (www.wheretraveler.com),Alessia Genovese (www.wheremilan.com)DESIGNERElisabetta GiudiciCONTRIBUTORS & CONSULTANTSValentina Bonelli, Sabrina Ciccolo, Maria Grazia Gargioni,Francesca De Ponti, Moses Fibonacci, Marco Gatti(Dining), Andrea Host-Ivessich (Lifestyle), Joy Lacanlale,Eleonora Manzi, Andrea <strong>Milan</strong>esi (Entertainment),Carol Oberman, Susanna Ricci, David Ross (Hotelerie)MARKETING, ADVERTISING & HOTEL PR SERVICESIsa Faleschini, Maria Granata, Stefania Guttuso,Marta Mailhac, Brian Norsa, Rachele RennaADMINISTRATIONKatia GretoPRODUCTION & CIRCULATION,SALES SUPPORT COORDINATORPaola GrilliREG. TRIB. MILANO No. 453, 19 JULY 2010<strong>WHERE</strong> ITALIA SRL, ISCRITTO AL ROC No. 20182 DEL 14 SETTEMBRE 2010DIRETTORE RESPONSABILE: ANDREA JARACHPRINTED BY CROMOGRAFICA EUROPEA, RHO (MILANO)<strong>WHERE</strong> MILAN È DISTRIBUITO GRATUITAMENTE NEI PRINCIPALI HOTELE IN ALCUNE LOCALITÀ SELEZIONATE<strong>Where</strong>® is also published in Rome by:Tourist Media srlMORRIS VISITOR PUBLICATIONSMVP EXECUTIVECHAIRMAN & CEOWilliam S. Morris IIIPRESIDENTWilliam S. Morris IVMANAGING DIRECTOR EUROPEChris Manning<strong>Where</strong>® Magazine makes every effort to ensure the accuracy of theinformation it publishes, but cannot be held responsible for anyconsequences arising from errors or omissions. All rights reserved.Reproduction in whole or in part is strictly prohibited.<strong>Where</strong>® is a registered trademark of Morris Visitor Publications,a subsidiary of Morris Communications Company, LLC, 725 Broad St.,Augusta, GA 30901.<strong>WHERE</strong> MILAN supportsPublished in association withMVPMorris Visitor Publications<strong>Where</strong>® magazine and the where® logo are registeredtrademarks of Morris Visitor Publications.ENDORSED BY2 <strong>WHERE</strong> MILAN I JANUARY 2011
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