CELEBRATING 75 YEARS OF WHERE - Where Milan
CELEBRATING 75 YEARS OF WHERE - Where Milan CELEBRATING 75 YEARS OF WHERE - Where Milan
WHERE NOW MilanFOCUSPeopleand NewsThis month we take thereaders of Where on anevent-filled trip featuringnot only the latestinaugurations but alsoseveral interesting factsabout the past. Whetherold or new, we hope thatour 75th anniversary tipswill enable you to enjoyMilanCAMPARI OVER75 YEARSRedpassionWhile the very first issue of Where Magazine was in the pressroom,in Milan, Fortunato Depero was busy dreaming up designs andideas to promote Campari, one of Italy’s most popular aperitivobrands. The now internationally renowned Campari red (whoseslogan Redpassion has become a buzzword) became a symbolof the revolutionary Italian artistic movement known as Futurismo.Now on display at the newly opened Museo del 900(piazza Duomo, Map F5). Don’t miss the Galleria Campari(see listing p. 58), a perfect example of industrial design whichsubsequently became the symbol of an era.A NEW BOUTIQUE, WHAT ELSE?There are now three Nespresso boutiquesin Milan. In addition to the ones foundin Galleria San Babila and via Verri, a sidestreet of via Montenapoleone (Map G4),a new sales outlet has just opened invia Belfiore (see photo, piazza Wagnerarea, Map B4) where customers canpurchase, discover, and taste the trendycoffee promoted by George Clooney(check the popular commercials at www.wheremilan.com). Though it goes withoutsaying, this new opening testifies to theunexpected success of the brand, evenin Italy, homeland to espresso. Its designis undoubtedly one of the factors thatcaptivated the Milanese public whom, aswe know, is extremely design-conscious.10 WHERE MILAN I JANUARY 2011
A “FUTURISTIC” CITY AIRPORTFew towns in the world can offer acity airport such as Linate. Just 5 kmfrom the city center it gives, in sunnydays, a super view of Milan and of thesurrounding Alps mountain range.75 years ago Linate was built and wasa symbol of italian supremacy in theair industry. The Futuristi developeda new strong art current centered inMilan that found in the aiplanes theperfect subjects example of power andstrenght. Today you can visit a widechoice of futuristic art in the brand newMuseo del Novecento (only a short runfrom Linate by taxy or by public bus 73 ) .IMAGINARY ARCHAEOLOGYSculptures, masks, and relics that give theimpression of just having been excavated byan archaeologist. Instead, they are the creationsmoulded by the hands of a sculptress whoplays with time. The most recent work by PaolaCrema, the eclectic artist, photographer, andgoldsmith are eloquently entitled “ImaginaryArchaeology”. The sculptress, an exhibitionof whose works was hosted for one year atPalazzo Pitti in Florence, has now found anideal backdrop for her imaginary excavationsat the Starhotels Grand Rosa in piazzaFontana 3 (Map G5). These bronze sculpturesand their photographic transposition, will beon display throughout January 2011.THE LARGEST BOOKSHOP IN MILANInaugurated in December at theStazione Centrale (M2 and M3subway lines), the brand newLa Feltrinelli bookstore offers a wideselection of British and Americanpaperbacks. It’s truly a paradise fortravelers in search of a wide rangeof reading matter. It’s also a “notto-be-missed”fusion of styles forarchitecture enthusiasts: visitorscan access the four floors of thisneoclassic building (an icon of Italiandesign in the 1930s) using either thestairs or the elevators provided. Ajewel of contemporary Italian designthat blends in perfectly with itssurroundings.EXPERIENCING THE CITYExperience neighbourhood life in a modern city and book online with thenew Town@house formula. Equipped with all the most cutting-edgetechnology, the first four residences, measuring from 35 to 50 square metres,at street level, were recently inaugurated in Milan in via Goldoni, 33. A newway of experiencing the city conceived by Alessandro Rosso, one of whoseaims was to redevelop areas using vacant shop fronts for a totally unique stayin the city. For more information visit www.townhousestreet.comTHE BEST BARBER IN TOWNA TRULY ARTISTIC EXPERIENCERosario Di Modica was born in Sicily seventy five years ago. Atage 16 he moved to Milan where he started his long career as a“barbiere”. Today, after 60 years in the business, he still continuesto open his shop situated in via Boccaccio, in front of stazioneCadorna (from which the Malpensa Express arrives and leaves),just a few hundred metres from “Leonardo’s Last Supper“.“Customers travel from all over Europe to have their hair cut byme,” a statement to which many a satisfied customer can testifybecause there is no doubt that Rosario is a great artist. Duringthe years of the economic boom, he worked first in Corso VittorioEmanuele, in the place where a Zara shop now stands and wherethe statue, known as “L’om de pedra” (the Stone Man), can stillbe seen (Map F5). There he catered to celebrities such as JimPitney, Charles Aznavour, maestro Danzi (author of one of Milan’smost famous songs “Oh mia bela madunina”) and LadislaoSugar (the legendary music publisher). Rosario lived in one of themost romantic places in the city, on the Alzaia Naviglio Grande,in front of Vicolo delle Lavandaie (p. 20), where the studios ofnumerous artists are still located. He feels that Milan has changedconsiderably in the intervening years and still misses the dayswhen he and his customers ate at Santa Lucia, a charming oldworldrestaurant, located in via San Pietro all’Orto on the corner ofcorso Vittorio Emanuele II which still exists today.www.wheretraveler.com 11
- Page 1: CONTAINSA COMPLETE MAPOF THE CITYED
- Page 4 and 5: Welcome A Note from the EditorWe’
- Page 6: Hot Dates January 2011THIS MONTH IN
- Page 9 and 10: PORTA NUOVA:the towers will havepro
- Page 11: 1936. A young Ottavio Missoniruns i
- Page 16 and 17: WHERE NOW Milan»ARTSOne of the stu
- Page 18 and 19: WHERE NOW MilanENTERTAINMENTCLASSIC
- Page 20 and 21: WHERE NOW Milan» WELLNESSWell Begu
- Page 22 and 23: Exploring Milan and surrounding are
- Page 24 and 25: the guidewhereShoppingThe Largest A
- Page 26 and 27: Fashion Designer StoresPHOTO © PAS
- Page 28 and 29: Ci SannolcrooRERAMaria delrmineV. d
- Page 30 and 31: Shoppingperfect, courteous service.
- Page 32 and 33: V. MazziniélfoescagimentoCavalleri
- Page 34 and 35: Shoppingutensils and bathroom acces
- Page 36 and 37: Shoppingtradition. Open Mon-Sat 10a
- Page 38 and 39: V. MazziniBullonaneDezzaéV. P. d.
- Page 40 and 41: Shoppingsnow globes and fairytales.
- Page 42 and 43: DiningA Milanese IconSomeone said t
- Page 44 and 45: Diningwith genuine flair. A curiosi
- Page 46 and 47: DiningClockwise from top:PASTICCERI
- Page 48 and 49: DiningInternational & Ethnic Cuisin
- Page 50 and 51: DiningPROEDICOMUNICAZIONEOne of the
- Page 52 and 53: EntertainmentA Flight MuseumHistori
- Page 54 and 55: Entertainmentdianamajestic. Viale P
- Page 56 and 57: Entertainmentof Milan and is a venu
- Page 58 and 59: Museums & AttractionsThe Future and
- Page 60 and 61: Museums & AttractionsHouse Museums
<strong>WHERE</strong> NOW <strong>Milan</strong>FOCUSPeopleand NewsThis month we take thereaders of <strong>Where</strong> on anevent-filled trip featuringnot only the latestinaugurations but alsoseveral interesting factsabout the past. Whetherold or new, we hope thatour <strong>75</strong>th anniversary tipswill enable you to enjoy<strong>Milan</strong>CAMPARI OVER<strong>75</strong> <strong>YEARS</strong>RedpassionWhile the very first issue of <strong>Where</strong> Magazine was in the pressroom,in <strong>Milan</strong>, Fortunato Depero was busy dreaming up designs andideas to promote Campari, one of Italy’s most popular aperitivobrands. The now internationally renowned Campari red (whoseslogan Redpassion has become a buzzword) became a symbolof the revolutionary Italian artistic movement known as Futurismo.Now on display at the newly opened Museo del 900(piazza Duomo, Map F5). Don’t miss the Galleria Campari(see listing p. 58), a perfect example of industrial design whichsubsequently became the symbol of an era.A NEW BOUTIQUE, WHAT ELSE?There are now three Nespresso boutiquesin <strong>Milan</strong>. In addition to the ones foundin Galleria San Babila and via Verri, a sidestreet of via Montenapoleone (Map G4),a new sales outlet has just opened invia Belfiore (see photo, piazza Wagnerarea, Map B4) where customers canpurchase, discover, and taste the trendycoffee promoted by George Clooney(check the popular commercials at www.wheremilan.com). Though it goes withoutsaying, this new opening testifies to theunexpected success of the brand, evenin Italy, homeland to espresso. Its designis undoubtedly one of the factors thatcaptivated the <strong>Milan</strong>ese public whom, aswe know, is extremely design-conscious.10 <strong>WHERE</strong> MILAN I JANUARY 2011
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