ecomagination - GE : imagination at work
ecomagination - GE : imagination at work
ecomagination - GE : imagination at work
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>ecomagin<strong>at</strong>ion</strong> 2010 Annual ReportTo our investors, customers and other stakeholders:A new global industrial revolution is transforming howwe cre<strong>at</strong>e, connect to and use power and w<strong>at</strong>er.Mark L. VachonVice President,<strong>ecomagin<strong>at</strong>ion</strong>Jeffrey R. ImmeltChairman of the Board& Chief Executive Officer, <strong>GE</strong>At <strong>GE</strong>, we are well positioned to take onthe world’s most important problems.Through the company’s business str<strong>at</strong>egy,<strong>ecomagin<strong>at</strong>ion</strong>, we are answering theimportant question—how will we growthe economy and <strong>GE</strong>, and manage finiteresources while improving life for anexpanding global popul<strong>at</strong>ion?Ecomagin<strong>at</strong>ion is <strong>GE</strong>’s business str<strong>at</strong>egy tocre<strong>at</strong>e new value for customers, investorsand society by solving energy, efficiency andw<strong>at</strong>er challenges—today. It is the belief andcommitment th<strong>at</strong> we have been presentedwith a false choice—gre<strong>at</strong> economics orgre<strong>at</strong> environmental performance…the realanswer is th<strong>at</strong> through innov<strong>at</strong>ion we candesign and deliver both. And as a result, <strong>GE</strong>will grow faster and win. And it’s <strong>work</strong>ing.We believe we can lead in this era. We havedeep and practical technical knowledgehoned by more than a century of experience;expertise across the entire energy and w<strong>at</strong>ervalue chain; capital to invest; and strongchannels to market.In 2010, we both looked back over the fiveyears of <strong>ecomagin<strong>at</strong>ion</strong> and looked ahead.Since our launch, <strong>ecomagin<strong>at</strong>ion</strong> has met orexceeded every goal we set: $5 billion of clean-tech research anddevelopment $85 billion in revenue from <strong>ecomagin<strong>at</strong>ion</strong>products and solutions 22 percent reduction in greenhousegas emissions 30 percent reduction in w<strong>at</strong>er use $130 million in energy efficiency savings“Ecomagin<strong>at</strong>ion is<strong>GE</strong>’s business str<strong>at</strong>egyto cre<strong>at</strong>e new valuefor customers,investors and societyby solving energy,efficiency and w<strong>at</strong>erchallenges—today.”OVERVIEWINNOVATION<strong>ecomagin<strong>at</strong>ion</strong> 2010 Annual Report · 6
Innov<strong>at</strong>ionLM6000 Gas Turbines Modified for EthanolGas EngineJenbacher JM620 Gas EnginesGas EngineGASCO Partners with <strong>GE</strong>Gas EngineBrazil’s Petrobras cre<strong>at</strong>ed the world’s first sugarcanebasedethanol power plant, powered by <strong>GE</strong>’s LM6000PC gas turbines. Petrobras selected the LM6000 forthis project because of its demonstr<strong>at</strong>ed reliability andhigh efficiency and its ability to accommod<strong>at</strong>e manyaltern<strong>at</strong>ive fuels. The Juiz de Fora Power Plant serves150,000 people in Brazil.Gre<strong>at</strong> Northern Hydroponics, a 55-acre tom<strong>at</strong>ogreenhouse, installed a 12-MW cogener<strong>at</strong>ion powerplant, with four <strong>GE</strong> Jenbacher JM620 units. As a result,the plant is expected to cut greenhouse energy costsby <strong>at</strong> least 50 percent over time, and divert 15,000 tonsof CO 2from the <strong>at</strong>mosphere to crop fertiliz<strong>at</strong>ion.Abu Dhabi Gas Industries (GASCO), which manages gasprocessing and transport<strong>at</strong>ion, partnered with <strong>GE</strong> Oil& Gas on an initi<strong>at</strong>ive to meet rising energy demand.Launched in 2010, its key activities include technologysharingand evalu<strong>at</strong>ing new technologies to improveefficiency and reduce CO 2emissions.FuelEx NGL Recovery SystemGas EngineAlliance Pipelines, a n<strong>at</strong>ural gas transporter, asked <strong>GE</strong>for help with high-value n<strong>at</strong>ural gas liquids (NGLs) th<strong>at</strong>were being burned off in Alliance processes. <strong>GE</strong> filteredthe NGLs and made them available for sale, cre<strong>at</strong>ingsignificant financial opportunities while reducing GHGemissions. The result was <strong>GE</strong>’s FuelEx NGL Recovery System.CaithnessrenewablesCaithness Energy and <strong>GE</strong> are developing the world’slargest wind farm, the 845-MW Shepherds Fl<strong>at</strong> projectin Oregon, utilizing 338 top-line <strong>GE</strong> wind turbines.The project will gener<strong>at</strong>e enough energy for 235,000average U.S. homes and avoid 1.5 million tons of carbondioxide per year—roughly equivalent to emissions from260,000 cars.To learn more about <strong>GE</strong>’s <strong>ecomagin<strong>at</strong>ion</strong> str<strong>at</strong>egyand get upd<strong>at</strong>es on progress as it rel<strong>at</strong>es toproducts, services and our overall commitment,please visit www.<strong>ecomagin<strong>at</strong>ion</strong>.com.If you’d like to share this with colleagues,refer them to www.<strong>ecomagin<strong>at</strong>ion</strong>.com/progress,where they can download the full report.overviewinnov<strong>at</strong>ion<strong>ecomagin<strong>at</strong>ion</strong> 2010 Annual Report · 11