Omplex Virbac
Omplex Virbac
Omplex Virbac
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Dr I. LERICHE<br />
Veterinarian - Nutritionist<br />
Technical Manager – <strong>Virbac</strong> Nutrition<br />
V E T E R I N A R Y E X C L U S I V E<br />
Vet Complex<br />
<strong>Virbac</strong> expertise<br />
to promote Nutrition
V E T E R I N A R Y E X C L U S I V E<br />
INTRODUCTION<br />
Pharmaceutical laboratory >< Pet Food manufacturers<br />
<strong>Virbac</strong> objectives<br />
� To offer a unique pet food range<br />
� Exclusively for vets<br />
� Highest level of nutritional value<br />
� Based on medical knowledge and not on marketing concepts<br />
= Medicinal range of pet food<br />
� To enable Nutrition to become an acknowledged medical<br />
subject.<br />
� To enable the vet to become THE nutrition expert,<br />
THE nutrition advisor for pet owners.
CONTENT<br />
1- <strong>Virbac</strong> expertise in<br />
- Canine and feline physiology<br />
- Pet food manufacturing regulations<br />
- All phases of food development<br />
2-The <strong>Virbac</strong> Vet Complex range<br />
3- Examples of the <strong>Virbac</strong> expertise<br />
V E T E R I N A R Y E X C L U S I V E
Composition of a prey<br />
Lipids 15 %<br />
Minerals 4 %<br />
V E T E R I N A R Y E X C L U S I V E<br />
CARNIVORE DIET<br />
Water 60 %<br />
Carbohydrates 1 %<br />
Proteins 20 %<br />
Dry matter : proteins 50%, lipids 38%, minerals 10%, carbohydrates 2%<br />
� animal ingredients > vegetable ingredients<br />
� meat and fat > starch and fibre<br />
Palatability agent : fat > blood > salt<br />
Digestion specificities<br />
� Very targeted and selective digestive enzymes and gut flora<br />
� Carnivore is the most sensitive animal
Guide to Good Practice for Pet Food Manufacturing<br />
First pet-fooder approved for medicalized pet food<br />
manufacturing<br />
Quality management systems<br />
ISO 9001 version 2008<br />
HACCP (Hazard Analysis Critical Control Points)<br />
V E T E R I N A R Y E X C L U S I V E<br />
REGULATIONS
Definition<br />
V E T E R I N A R Y E X C L U S I V E<br />
FORMULAS<br />
� Nature and proportion of all the nutrients and supplements according<br />
to the animal.<br />
Research teams<br />
� Internal<br />
� Nutrition R&D (Vauvert – France)<br />
� Medicine R&D (Carros – France)<br />
� Opinion leaders<br />
G. Blanchard, E. Bensignor, G. Ogilvie
Benefits<br />
� Formulas in accordance with the current standards<br />
� FEDIAF Nutritional Guidelines<br />
� Physiological or pathological stages<br />
V E T E R I N A R Y E X C L U S I V E<br />
FORMULAS<br />
� Energy Density, PCR (Protein Calorie Ratio), Calcium, Phosphorus, …<br />
� Medicalized range = Health range<br />
� Targeted and performing supplements<br />
� Often inspired by <strong>Virbac</strong> medicines<br />
– Lactobacilli – BACTEOL-GEL®, Clay – GASTRO-GEL®<br />
– Chondroitin sulphate & chitosan – FORTIFLEX®<br />
– Essential Fatty Acids - MEGADERM®<br />
– Passionflower & valerian – OMNYCALM®<br />
– Securidata longepedunculata – EPICALM®<br />
� Original supplements : β glucans, cynarine…<br />
� Precise content (same dosage as in medicines)
Meat<br />
INGREDIENTS SELECTION<br />
� main ingredient (1st in the list), poultry, from France, fit for human<br />
consumption<br />
Other raw materials<br />
� Fish (capelin, mackerel, smelt, salmon) from Scandinavia<br />
� Cereals (corn, wheat, rice) from France and Italy, without GMOs<br />
Benefits<br />
� Guaranteed origins<br />
� Perfect traceability<br />
� Sanitary and nutritional guarantees<br />
V E T E R I N A R Y E X C L U S I V E
Characteristics<br />
� Unique, exclusive, patented<br />
MANUFACTURING PROCESS<br />
� As opposed to extrusion process and classical kibbles<br />
� Individual treatment of each ingredient category<br />
� The most adapted process to carnivore diet<br />
V E T E R I N A R Y E X C L U S I V E
MANUFACTURING PROCESS<br />
Separate cooking<br />
� Why<br />
� Sanitary reasons<br />
risk of transmission of infectious diseases (virus, bacteria, mould)<br />
� Nutritional reasons<br />
– Meat : proteins and amino acids are sensitive to heat<br />
– Cereals : starch is not easily digested by carnivores. Heat improves its<br />
digestibility<br />
� How<br />
� Meat : just cooked at precisely 90°C<br />
� Cereals : cooked at 180-210°C + high pressure<br />
� Benefits<br />
� Sanitary guarantee<br />
� Nutritional guarantee<br />
High digestibility of proteins and starch<br />
� Visual differentiation<br />
Multi-component food with natural colours<br />
V E T E R I N A R Y E X C L U S I V E
Fat coated cold<br />
� Pork or duck fat<br />
MANUFACTURING PROCESS<br />
� Palatability : fat is coated around the components : first smelt and eaten<br />
� Nutritional guarantee : protection against oxidation<br />
Vitamins and medical supplements incorporated cold<br />
� Nutritional guarantee<br />
� Pharmaceutical guarantee : protection of active principles<br />
V E T E R I N A R Y E X C L U S I V E
Vet Complex<br />
Separate cooking<br />
meat : cooking & dehydration at 90°C<br />
cereals : cooking at 180-210°C<br />
� diversified components<br />
Fat coated at 8°C<br />
Incorporation vit/supplements at 14°C<br />
Coated multi-component<br />
food<br />
Final benefits<br />
MANUFACTURING PROCESS<br />
V E T E R I N A R Y E X C L U S I V E<br />
classical kibbles<br />
Mixer (all the ingredients)<br />
Grinder<br />
� homogenous cream<br />
Extruding machine<br />
cooking at 180-210°C<br />
high pressure<br />
dehydration<br />
� Visual differentiation, without artificial colours<br />
� Palatability, without artificial flavours<br />
� Digestibility > 90%<br />
Very hard single component<br />
food
MANUFACTURING PROCESS<br />
V E T E R I N A R Y E X C L U S I V E
CONFORMITY EVIDENCE OF MANUFACTURED FOOD<br />
Analysis<br />
� Auto control plan<br />
� By registered and independant laboratories<br />
� Results are archived and can be left at the disposal of vet services<br />
� Nutritional quality : physico chemical analysis<br />
� Composition<br />
� Sanitary quality : microbiological analysis<br />
� Salmonella, Enterobacteria (E. coli), mycotoxins<br />
V E T E R I N A R Y E X C L U S I V E
CONFORMITY EVIDENCE OF MANUFACTURED FOOD<br />
Tests<br />
� Palatability tests<br />
� 1st choice<br />
� Consumption rate<br />
� Digestibility tests<br />
� In Vet University laboratory (Nantes – France)<br />
� Energy Density in vivo<br />
� Stools quality<br />
– Size<br />
– Texture (too dry, firm, too soft, diarrhoea)<br />
� Urinary pH tests<br />
� Urine quality (urinary density, pH, stones)<br />
V E T E R I N A R Y E X C L U S I V E
CONFORMITY EVIDENCE OF MANUFACTURED FOOD<br />
Clinical trials<br />
� Experimental (Vet University laboratory) or field (vet clinics)<br />
� To test a supplement efficiency<br />
� βglucan and vaccine response<br />
� Cynarine and urinary density<br />
� Chitosan and digestive trapping of phosphorus<br />
� Pyriproxyfen and flea bite allergy<br />
� To test a food efficiency<br />
� Calorie regulation dog and fat mass / lean mass<br />
� Calorie regulation dog and slimming programme (vs Hill’s R/D)<br />
� Senior dog and mobility<br />
� Dermatology dog and atopic dermatitis (vs Hill’s Z/D ultra)<br />
� Urology cat and FLUTD (vs Royal Canin Urinary)<br />
V E T E R I N A R Y E X C L U S I V E
BABY JUNIOR<br />
VET COMPLEX DOG RANGE (9)<br />
The sole range for all dog breeds<br />
DERMATOLOGY<br />
5 PREVENTIVE foods<br />
ADULT<br />
4 CLINICAL foods<br />
CALORIE<br />
REGULATION<br />
DIGESTIVE<br />
ADULT<br />
LIGHT<br />
V E T E R I N A R Y E X C L U S I V E<br />
CARDIO RENAL<br />
SENIOR
VET COMPLEX CAT RANGE (9)<br />
5 PREVENTIVE foods<br />
ADULT<br />
ADULT<br />
BABY JUNIOR SENIOR<br />
duck<br />
salmon<br />
4 CLINICAL foods<br />
CALORIE<br />
REGULATION UROLOGY<br />
DIGESTIVE<br />
RENAL<br />
V E T E R I N A R Y E X C L U S I V E
p19<br />
To become the nutrition and the Vet Complex expert<br />
All you have to know is in the product book<br />
� indications / counter-indications<br />
� ingredient list<br />
� typical analysis (PCR, SF & IF, average digestibility)<br />
� nutritional characteristics<br />
� medical supplements (quantity, action mecanism)<br />
� Feeding tables (calculation formula)<br />
V E T E R I N A R Y E X C L U S I V E<br />
NUTRITION BOOK
A PRESCRIPTION range<br />
� For treatment : DIGESTIVE, RENAL, CARDIAC…<br />
� For prevention<br />
� First visit (after buying, vaccine) : BABY<br />
� Puberty visit : JUNIOR<br />
� 1st yearly booster vaccine : ADULT<br />
� Neutering : ADULT LIGHT<br />
� Geriatric checkup : SENIOR<br />
The nutrition advice becomes a prescription<br />
A range that integrates your medical activity<br />
V E T E R I N A R Y E X C L U S I V E<br />
VIRBAC VET COMPLEX
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