GUIDELINES TO NRDC feb 24 2014

BrainstormingIntroductionBrainstorming:definitionHitchhikingideasGuidelinesThis section describes how to create ideas through brainstorming.Brainstorming is the use of imagination and intuition to create ideasspontaneously. When thinking about a problem, you just let something popinto your mind without reflecting on it. A subconscious thought may emergethat wouldn't have, had you solely relied on your intellect.Moreover, brainstorming enables members to hitchhike ideas. An ideaemerges; then someone else thinks of something to build on it. This mayspark a chain reaction of ideas from group members.When holding a brainstorming session, follow these guidelines:GuidelineExplanationUse whereappropriateUse brainstorming--When the problem is- And the group--x Knows something about it.x Limited. x Has reached an impasse.x Specific. x Needs its imaginationstimulated.Enhance Provide the right setting to enhance communication:communication x Limit the number of people to about seven.flowx Use a round table.x Use a chart or board and place it so all can see.Keep it fastpacedEncouragefreewheelingAim for quantity,not qualityAvoid linearthinkingWithholdjudgmentx Appoint someone to record all ideas on the chart.To keep it fast-paced--x Don't reflect--let ideas flow from your imagination.x Avoid time limits--they inhibit creativity.x Once ideas are flowing, let the group build steam.x Wait out lulls--best ideas often come after them.Accept any idea, no matter how absurd or irrelevant.The most outlandish may later prove the most valid.Quality flows from quantity. Most ideas won't work,but a large quantity increases chances that a few will.Surround topic with random ideas. Don't make lists--they foster a linear pattern of "1, 2, 3 . . . ." Thisapproach can lock you on a path leading nowhere.To encourage free expression, don't evaluate or belittleideas. Instead, evaluate them in a follow-on session.NRDC GRC – Staff Handbook E-2