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In the Driver's Seat - christopher reardon

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I N THED RIVER’ SS EATFive local directors reflect on <strong>the</strong>ir time at <strong>the</strong> helmof <strong>the</strong> national Bridges to Work demonstrationEdited by Christopher ReardonField Report SeriesPublic/Private Ventures April 2001


ACKNOWLEDGMENTSWe would like to thank <strong>the</strong> five projectdirectors for <strong>the</strong>ir invaluable contributionsto this report and, more broadly, to <strong>the</strong>Bridges to Work demonstration. Theirthoughtfulness and candor have addedimmeasurably to <strong>the</strong> success of bothundertakings. Credit is also due to <strong>the</strong>irhardworking and talented staffs, withoutwhom Bridges would still be a blueprintra<strong>the</strong>r than a reality.We also want to thank <strong>the</strong> U.S. Departmentof Housing and Urban Development(HUD), The Ford Foundation, TheJohn D. and Ca<strong>the</strong>rine T. MacArthurFoundation, and The RockefellerFoundation for <strong>the</strong>ir generous supportof <strong>the</strong> Bridges to Work demonstration.Finally, Anne Roder, Carol Clymer andJoe Tierney of Public/Private Ventures,and James Hoben, formerly of HUD,each deserve thanks for <strong>the</strong>ir insightfulcomments on early drafts of this report.Photos: Impact VisualsDesign: Malish and PagonisThe contents of this report are <strong>the</strong> views ofPublic/Private Ventures or, with regard toquoted material, of <strong>the</strong> individual speaker.They do not necessarily represent <strong>the</strong>views or policies of <strong>the</strong> Department ofHousing and Urban Development or <strong>the</strong>United States Government.


1CONTENTS3 Foreword:Getting to Work4 Contributors7 <strong>In</strong>troduction:Voices of Experience10 Between Theory and Practice:The Reality of Reverse Commuting16 Help Wanted:Trawling for Talent in a Tight Economy20 There Goes <strong>the</strong> Neighborhood?:Dispelling Urban and Suburban Myths24 Friend or Foe:Making Collaboration Work29 Heads or Tails:The Challenges of Random Assignment32 Conclusion:Taking in <strong>the</strong> Local Landscape34 Appendix A:Site Descriptions36 Appendix B:Contact List


3FOREWORDGetting to workNo matter how carefully a demonstrationis planned, it never fully anticipates <strong>the</strong>vagaries of program implementation. Theneat design, <strong>the</strong> carefully thought-throughassumptions, <strong>the</strong> months of planningeventually must conform to local circumstancesand unforeseen events. While itcertainly is important to invest in a carefuland deliberate planning process, in <strong>the</strong>end, <strong>the</strong> success of <strong>the</strong> demonstrationmay hinge as much on <strong>the</strong> ability ofparticipating organizations to adapt <strong>the</strong>design to meet local needs, impedimentsand opportunities, as on <strong>the</strong> quality of<strong>the</strong> original design. As chronicled inGetting from Here to There and OvercomingRoadblocks on <strong>the</strong> Way to Work (two o<strong>the</strong>rBridges to Work reports), many of <strong>the</strong>original operating assumptions and requirementsof our Bridges to Work demonstrationhad to be modified once <strong>the</strong> sitesopened <strong>the</strong>ir doors to potential riders.For program staff, <strong>the</strong> experience ofmaking program changes on <strong>the</strong> fly,particularly during a carefully scrutinizednational demonstration, is never easy. Byand large <strong>the</strong> staff at <strong>the</strong> five organizationswere able to address <strong>the</strong> challenges thatemerged once <strong>the</strong> demonstration began.<strong>In</strong> <strong>the</strong> Driver’s <strong>Seat</strong> describes how it felt torun Bridges, as told by <strong>the</strong> project directorsto Christopher Reardon. The directorsfreely share <strong>the</strong>ir views on <strong>the</strong> prevalenceof discrimination among employers andworkers, who collaborated and who wouldnot, <strong>the</strong> effect of a strong economy andwelfare reform, and <strong>the</strong> difficulties ofrandom assignment, among o<strong>the</strong>rconcerns. They do not always agree wi<strong>the</strong>ach o<strong>the</strong>r, but considering <strong>the</strong>y areoperating in varied economic and socialterrain, complete consistency would besurprising. And, of course, <strong>the</strong>re is muchthat <strong>the</strong> directors have in common.The full story of Bridges to Work is yetto be told; only after we complete <strong>the</strong>follow-up surveys in 2001 will we knowwhe<strong>the</strong>r <strong>the</strong> initiative had an impact onparticipants’ employment and earnings.Regardless of <strong>the</strong> conclusion, however,<strong>In</strong> <strong>the</strong> Driver’s <strong>Seat</strong> will remain an importantchapter.Mark ElliottExecutive Vice PresidentPublic/Private Ventures


4CONTRIBUTORSAbout <strong>the</strong> project directorsRobert Carter served as project director of Chicago’s Bridges toWork demonstration, known locally as Job Oasis, for three years.He is currently director of development for Suburban Job-LinkCorp. He also served as a director of <strong>the</strong> Music Theatre Workshop,a performing arts company for at-risk youth, and as a trustee of <strong>the</strong>Gaylord & Dorothy Donnelley Foundation. He previously headed<strong>the</strong> Garfield Counseling Center, a treatment and counseling facilityfor substance abusers; oversaw <strong>the</strong> National Merit ScholarshipCorporation’s program for African-American students; anddirected <strong>the</strong> <strong>In</strong>land Steel Company’s grant-making activities. Heearned a Bachelor’s degree in government at Dartmouth Collegeand served for seven years in <strong>the</strong> U.S. Air Force.Mandi Huser is deputy director of Denver’s Curtis Park CommunityCenter, where she has been developing adult training and employmentprograms for nearly a decade. Under her leadership, <strong>the</strong>Center’s Adult Career Educational Services program achieved ajob placement rate of 95 percent and an employment retentionrate of 85 percent. She directed <strong>the</strong> Bridges to Work demonstrationin Denver from 1996 to 2001. She attended <strong>the</strong> Colorado <strong>In</strong>stituteof Art on a merit scholarship and graduated at <strong>the</strong> top of her classwith an Associate’s degree in fashion marketing in 1991. She liveswith her husband and <strong>the</strong>ir two children.Roz Staples-Streeter directed <strong>the</strong> Bridges to Work demonstrationin St. Louis from 1997 to 2001, and is currently directing a newtransportation initiative. Previously, she worked in <strong>the</strong> areas ofcommunity empowerment and youth education, with a focus onteen pregnancy, for a University of Illinois extension program. Sheholds a Bachelor’s degree in mass communications from Sou<strong>the</strong>rnIllinois University at Edwardsville, where she is now doing graduatework in public administration. She is active in <strong>the</strong> NationalAssociation for <strong>the</strong> Advancement of Colored People (NAACP), <strong>the</strong>Urban League and St. Alphonsus “<strong>the</strong> Rock” Church in St. Louis.She lives in East St. Louis, Illinois, with her fa<strong>the</strong>r and son.Linda Stewart-Byrd is a transportation planner in Baltimore whorecently received her third Governor’s Citation for OutstandingLeadership. After earning a Bachelor’s degree in applied andbehavioral psychology at Morgan State University, she spent severalyears in <strong>the</strong> private sector, mostly in <strong>the</strong> insurance industry. Shereturned to Morgan State for a Master’s degree in transportationmanagement and planning, <strong>the</strong>n worked for <strong>the</strong> Maryland PortAdministration and <strong>the</strong> Baltimore Metropolitan Council, <strong>the</strong>region’s metropolitan planning organization. She directedBaltimore’s Bridges to Work demonstration from 1996 to 2000.Shortly before this report went to press, she signed on as managerof alternative transportation with <strong>the</strong> Maryland Department ofTransportation. She is an active member of Mt. Calvary AfricanMethodist Episcopal (AME) Church and lives with her husbandand four children.


5David Wilson is executive vice president for <strong>the</strong> Private <strong>In</strong>dustryCouncil, <strong>the</strong> Workforce Development Board for Milwaukee County,where he oversees research and planning, quality assurance,transportation and workforce development programs. Among<strong>the</strong>se programs are JobRide, a state-sponsored program for jobseekers and employers, and a pair of federally funded employmentand training programs for dislocated workers and people with lowincomes. He became <strong>the</strong> local project director for Bridges to Workin 1998. He has a Master’s degree in business administrationfrom Marquette University. He lives with his wife and three daughtersin Brown Deer, Wisconsin.About <strong>the</strong> editorChristopher Reardon writes about <strong>the</strong> arts and social justice issues for<strong>the</strong> New York Times, <strong>the</strong> Village Voice, <strong>the</strong> Christian Science Monitor, ando<strong>the</strong>r major publications. He received a Master’s degree in 1992from <strong>the</strong> Columbia University Graduate School of Journalism, wherehe later spent a year as a mid-career fellow of <strong>the</strong> National ArtsJournalism Program. He has served as a consultant to The FordFoundation since 1992. He lives with his wife and daughter inBrooklyn, New York.


7INTRODUCTIONVoices of ExperienceThe shortest distance between two points,according to The Elements of Euclid, is astraight line. But as any modern commuterknows, this principle of classical geometryrarely holds true at rush hour. Gettingto and from work in most Americancities is often a circuitous ordeal, anOdyssey rewritten for an industrial agewhen braving potholes and traffic jamsqualifies as a minor act of heroism.Yet this daily sojourn can be even morearduous for <strong>the</strong> millions of working menand women who cannot afford a car. Manyof <strong>the</strong>m are city dwellers who have beenleft behind as <strong>the</strong> middle class, followedby a surge of employers, flocked to <strong>the</strong>suburbs in recent decades. <strong>In</strong> manymetropolitan areas, public transit stillfollows a postwar model designed toshuttle commuters between bedroomcommunities and jobs downtown. Anyoneseeking to travel in <strong>the</strong> o<strong>the</strong>r direction—and capitalize on <strong>the</strong> profusion of suburbanjobs—is likely to encounter fixedroutes and limited schedules that recall<strong>the</strong> old saw, “You can’t get <strong>the</strong>re from here.”Several years ago, Public/Private Ventures(P/PV) set out to test <strong>the</strong> idea thatimproved access to suburban jobs mightbenefit low-income urban residents. Thecenterpiece of this effort is Bridges toWork, a four-year demonstration projectthat seeks to measure <strong>the</strong> impact ofreverse-commute initiatives in fivemajor cities: Baltimore, Chicago, Denver,Milwaukee and St. Louis. Along withtransportation, <strong>the</strong>se sites provide placementassistance and support services toconnect job-ready urban workers tosuburban employment.The men and women who planned Bridgesacted on a set of assumptions that, inhindsight, did not play out as expected.Most significantly, at a time when <strong>the</strong>country was still pulling out of <strong>the</strong> recessionof <strong>the</strong> early 1990s, <strong>the</strong>y thought itwould be relatively easy to recruit participantsand relatively hard to attractemployers. Consequently, <strong>the</strong>y designed<strong>the</strong> program with a particular focus onfinding jobs and coordinating transportationto outlying suburbs.The reality, though, was quite different.What Bridges could not have foreseen was<strong>the</strong> unprecedented economic expansionthat has trimmed <strong>the</strong> nation’s unemploymentrate to 4 percent. With competitionfor both skilled and unskilled workersintensifying in most labor markets, <strong>the</strong> fivesites found that many of <strong>the</strong>ir intendedclients—jobless people who needed onlyminimal preparation for employment—had already found work.The surging economy made it necessaryfor <strong>the</strong> directors to make dramatic changesin <strong>the</strong> way <strong>the</strong>y ran <strong>the</strong>ir programs. Aboveall, <strong>the</strong>y had to redouble <strong>the</strong>ir efforts toidentify participants and rethink <strong>the</strong>irtransportation strategies. For example,<strong>the</strong>y put more resources into short-termsoft skills training and o<strong>the</strong>r supportsdesigned to help riders overcome <strong>the</strong>irbarriers to work. <strong>In</strong> two cases, <strong>the</strong>y alsoaugmented a few large buses with a fleetof smaller vans.Despite <strong>the</strong> many unforeseen obstacles<strong>the</strong>y encountered, all five sites got<strong>the</strong>ir programs up and running. After aslow start, recruitment and placementfigures rose, and Bridges began to gainmomentum. The resourcefulness anddedication shown by <strong>the</strong> five projectdirectors and <strong>the</strong>ir staffs has allowedBridges to continue to play a meaningfulrole in helping to inform <strong>the</strong> fields ofemployment and transportation policy.


8Two earlier reports looked at some of <strong>the</strong>interim successes, concerns, and challengesof Bridges to Work. As Bridges entered itsthird year of operation, P/PV’s staffthought it might be instructive to let <strong>the</strong>project directors describe <strong>the</strong>ir experiencesin <strong>the</strong>ir own words. And so, while meetingin New Orleans, <strong>the</strong>y sat down individuallyto share <strong>the</strong>ir frustrations, insights, reflectionsand recommendations. The followingpages present some salient excerpts from<strong>the</strong>se conversations and subsequenttelephone interviews, organized aroundseveral dominant <strong>the</strong>mes. Here, in <strong>the</strong> oraltradition, are five voices of experience.A Snapshot of <strong>the</strong> DemonstrationBridges to Work was designed to test whe<strong>the</strong>r efforts to connect inner-city workers to suburbanjobs by providing transportation, placement and limited supportive services wouldresult in better employment opportunities and earnings for <strong>the</strong>se workers. The goal was toserve 3,100 persons over <strong>the</strong> four-year life of <strong>the</strong> demonstration, from late 1996 to early 2001.Using a random assignment design, each of four sites—Baltimore, Denver, Milwaukee and St.Louis—had up to 24 months in which to recruit 800 persons, half of whom were randomlyassigned to a treatment group and half to a control group. The fifth site, Chicago, sought toplace 1,500 workers without <strong>the</strong> constraints of random assignment to see if a reverse commuteprogram could achieve scale.Each site targeted a residential area within <strong>the</strong> central city where participants were recruitedand a suburban employment area where participants were placed in jobs. Each person in <strong>the</strong>treatment group was eligible for up to 18 months of Bridges to Work placement, transportationand retention services. People in <strong>the</strong> control group did not receive Bridges services but couldreapply for <strong>the</strong>m 18 months after <strong>the</strong>ir first random assignment. <strong>In</strong> <strong>the</strong> interim, <strong>the</strong> controlgroup members could seek services from o<strong>the</strong>r agencies or programs. Before randomassignment, each applicant completed a baseline survey conducted on <strong>the</strong> telephone. All treatmentand control group members were interviewed again 18 months after random assignment.The first random assignment site began implementation in June 1997; <strong>the</strong> last site in August1997. The random assignment sites concluded enrollment of new participants in July 1999.Chicago began intake and placement in November 1996 and ended intake in February 2000.The sites experienced difficulty recruiting participants early on in <strong>the</strong> program. The Bridges toWork design assumed that a significant number of unemployed adults living in concentratedareas in <strong>the</strong> city were ready to work but lacked information about and access to suburbanjobs. As <strong>the</strong> directors discuss in this report, <strong>the</strong> strong economy experienced during <strong>the</strong>demonstration meant that relatively few work-ready people were seeking employment assistance.Also, partnerships with training programs or o<strong>the</strong>r public agencies resulted in few, ifany, qualified applicants for Bridges to Work. The Bridges programs responded to <strong>the</strong>se


9challenges by expanding and continually refining <strong>the</strong>ir recruitment strategies. <strong>In</strong> <strong>the</strong> end, <strong>the</strong>four random assignment sites enrolled a total of 2,360 people, or 74 percent of <strong>the</strong>ir originalgoal. Chicago enrolled 845 participants—56 percent of its original goal.At some sites, staff realized early on that <strong>the</strong> applicants coming to <strong>the</strong> program were not qualifiedfor <strong>the</strong> jobs <strong>the</strong>y had developed. At all sites, staff found that many applicants were lackingsome of <strong>the</strong> basic skills needed to obtain and retain a job. The Bridges programs respondedby providing limited job preparation services, such as workshops on attitudes, dress, communicationin <strong>the</strong> workplace and interviewing techniques. At <strong>the</strong> random assignment sites,760, or 64 percent of <strong>the</strong> 1,183 people eligible to receive Bridges services, obtained employmentthrough <strong>the</strong> Bridges to Work program. At Chicago, 607 people, or 72 percent of those enrolled,obtained employment through <strong>the</strong> program.Four sites continued to provide transportation, placement and retention services to Bridgesto Work participants through January 2001. The demonstration ended in Milwaukee at <strong>the</strong>end of May 2000. Sites offered re-placement services to participants who ei<strong>the</strong>r lost a job orwanted to find a better opportunity at ano<strong>the</strong>r company. The five sites made 389 re-placements.Some of <strong>the</strong> Bridges sites saw many participants leave <strong>the</strong>ir suburban jobs. Three reasonsfor this appear to be that jobs of similar quality were available in some central cities,some sites had to curtail <strong>the</strong>ir transportation services to reduce costs, and <strong>the</strong> participantswho remained unemployed lacked basic employment skills and <strong>the</strong> resources needed toretain a job. Retention in suburban jobs was highest in Baltimore where <strong>the</strong> wage differentialbetween city and suburban jobs appeared to be greater; transportation services were available24 hours a day, seven days a week; and <strong>the</strong> program had developed a network of socialservice providers that offered support to <strong>the</strong> participants.The Bridges to Work demonstration concluded at <strong>the</strong> end of January 2001. Data collectionon <strong>the</strong> follow-up survey will continue through Spring 2001. Two of <strong>the</strong> five sites, Baltimore andSt. Louis, have secured funding to continue providing employment and transportation servicesto link city residents to suburban jobs.


10BETWEEN THEORY AND PRACTICEThere’s more to it than having some vansand some drivers and knowing how to getfrom one point to ano<strong>the</strong>r. If it were thatsimple, everyone would be doing it.—Roz Staples-StreeterThe Reality of Reverse CommutingBridges to Work was designed to testwhe<strong>the</strong>r transportation could span <strong>the</strong>gap between inner-city job seekers andsuburban employers. P/PV’s research hadshown that in six of <strong>the</strong> nation’s eightlargest metropolitan regions, more thantwo-thirds of <strong>the</strong> jobs created during <strong>the</strong>1980s were located in <strong>the</strong> suburbs. At <strong>the</strong>same time, poverty rates in <strong>the</strong> inner citiesreached levels two to five times higherthan in <strong>the</strong>ir corresponding suburbs,where workers tended to receive betterwages and benefits.Reverse commuting offered a possiblesolution to this spatial mismatch. The ideawas to identify job-ready adults in selectedurban neighborhoods, help <strong>the</strong>m findjobs close toge<strong>the</strong>r in <strong>the</strong> suburbs, andgive <strong>the</strong>m rides to and from work. Thearchitects of Bridges also envisioned arange of support services to make <strong>the</strong>project a viable option for prospectiveparticipants. For example, workers wereto be guaranteed a ride home in case ofemergency, such as for a sick child.The project directors for <strong>the</strong> five demonstrationsites still largely agree with thisstrategy. Experience, though, has heightened<strong>the</strong>ir sense that while transportationmay be <strong>the</strong> most apparent obstacle togainful employment in <strong>the</strong> suburbs, it isby no means <strong>the</strong> only one. Withoutexception, <strong>the</strong> sites have run up against aslew of social and systemic barriers thatincluded burdensome child care arrangements;limited literacy; and problemscollaborating with o<strong>the</strong>r agencies thatwere caused by <strong>the</strong> mechanics of welfarereform, <strong>the</strong> research methodology andlocal politics.Some project directors, notably Denver’sMandi Huser, have found that <strong>the</strong> suburbanjobs tended to be quite spreadout, making transportation more costlyand complicated than expected. LikeMilwaukee’s David Wilson, she has alsolearned that suburban jobs do not alwayspay well enough to warrant a long commute.<strong>In</strong> Baltimore, transportation hasbeen somewhat easier to arrange. Thetrickiest part <strong>the</strong>re, says Linda Stewart-Byrd,has been grappling with recruitment,placement and o<strong>the</strong>r employment issues.Perhaps <strong>the</strong> greatest constant has been<strong>the</strong> resourcefulness that all five sites havedisplayed in keeping <strong>the</strong> demonstrationon track. The project directors and <strong>the</strong>irstaffs have frequently raced <strong>the</strong> clock todevise new ways to identify employers,recruit workers, and get <strong>the</strong>m to <strong>the</strong>irjobs on time within <strong>the</strong> constraints of <strong>the</strong>original design. Although <strong>the</strong> overallnumber of people recruited and placed injobs was not as high as expected, Bridgesis proving successful in generating crucialrefinements that could enable reversecommuteprograms to stand up to <strong>the</strong>strains and stresses of <strong>the</strong> real world.Linda Stewart-Byrd (Baltimore): I think <strong>the</strong>potential is extraordinary. There are a lotof things that need to be worked out asfar as <strong>the</strong> strategy and financing of Bridges,but overall it’s a great concept and it giveshope. Some participants say it’s an opportunityfor <strong>the</strong>m to change <strong>the</strong>ir lives—toget jobs with upward mobility, careersthat have meaning, a livable wage, andbenefits so <strong>the</strong>y can actually take care of<strong>the</strong>ir families. <strong>In</strong> <strong>the</strong> Baltimore region,it’s harder to find those types of jobs in<strong>the</strong> city if you have limited skills.Robert Carter (Chicago): I think it’s asound strategy, too. We’ve had a lot ofexperience with using large vehicles, likebuses, to transport people in Chicago. But<strong>the</strong>re are some severe limitations to that,


11so we’re looking at some o<strong>the</strong>r things. Youreally have to explore a lot of alternativesto make this work: smaller vehicles, vans,car pooling. We’re even working on anarrangement with <strong>the</strong> suburban railsystem. So I’d say it’s a good <strong>the</strong>ory. I justthink that it’s challenging to work out all<strong>the</strong> kinks—like how to cover multipleshifts and destinations without letting <strong>the</strong>vehicle costs get out of hand.David Wilson (Milwaukee): <strong>In</strong> every majormetropolitan area, Milwaukee included,<strong>the</strong> demand for workers has been in <strong>the</strong>suburbs, so I think <strong>the</strong> overall concept is agood one. But I sometimes worry that ourfocus on getting people out <strong>the</strong>re takesaway from o<strong>the</strong>r issues relating to housing,opportunities seem to exist more foremployers, so you have to take peoplefrom one area to ano<strong>the</strong>r. It’s aboutempowering <strong>the</strong> work force. If companieswithin <strong>the</strong> city could offer <strong>the</strong> same wagesand benefit packages as <strong>the</strong> ones in <strong>the</strong>suburban areas, we wouldn’t have thisproblem. But it’s something that existsnationwide. This is just a sign of <strong>the</strong> times,something we’ve got to do.Mandi Huser (Denver): It’s a good strategy,but it really depends on <strong>the</strong> method oftransportation you use to get people outto <strong>the</strong> suburbs. A lot of methods are verycostly. Putting a new bus route in is nota good solution for a small number ofpeople. Paying a lot for shuttle services isWhen a person has trouble finding transportation to work, <strong>the</strong>y havetransportation barriers with regard to o<strong>the</strong>r quality-of-life issues. Howdo you shop? How do you get your kids to day care? —David Wilsonself-sufficiency and economic development.Transportation is a barrier, <strong>the</strong>re’s nodoubt about it, but not a barrier just togetting to work. When a person hastrouble finding transportation to work,<strong>the</strong>y also have transportation barriers withregard to o<strong>the</strong>r quality-of-life issues. Howdo you shop? How do you get your kids today care? How dependent are you on o<strong>the</strong>rmeans of transportation, whe<strong>the</strong>r it’s <strong>the</strong>bus, <strong>the</strong> cab, or that friend next door?Don’t get me wrong: It’s important thatwe do this. But we can’t lose sight of <strong>the</strong>o<strong>the</strong>r issues that are <strong>the</strong>re and <strong>the</strong> o<strong>the</strong>rproblems that a lack of transportationcompounds.Roz Staples-Streeter (St. Louis): <strong>In</strong> St. Louissome people feel we should be funnelingmore resources and people into <strong>the</strong> city,and I agree to an extent. But I alsounderstand that opportunities exist in <strong>the</strong>suburban areas. People have confronted usand said, “Why are you helping employersto move out far<strong>the</strong>r from <strong>the</strong> city?” Well,also not a good solution. So <strong>the</strong> challengeis finding a cost-effective way to help peopleget from <strong>the</strong> inner city to <strong>the</strong> suburbs.Chris Reardon: How hard was it to put <strong>the</strong>transportation component in place?Roz: When you hear about Bridges to Work,it sounds good, but it’s not simple at all.And if you’re not ready for it—if you’renot prepared—<strong>the</strong> transportation willtake over. There’s more to it than havingsome vans and some drivers and knowinghow to get from one point to ano<strong>the</strong>r. Ifit were that simple, everybody would bedoing it.Robert: The biggest challenge for us inChicago has been keeping <strong>the</strong> costs down,while still covering all <strong>the</strong> shift times anddrop-off points, which is pretty hard to dowith a fixed-route system. One alternativeis to have a fixed route to a certain pointand <strong>the</strong>n use smaller distribution vansfrom <strong>the</strong>re. That’s what we’ve starteddoing, but we haven’t had much time to


12experiment with it. O<strong>the</strong>rwise, I think <strong>the</strong>costs are going to be somewhat prohibitive,and unless it’s subsidized, it’s notgoing to work. Unless you get a governmentsubsidy, you’re not going to be ableto afford it, and <strong>the</strong> client’s not going tobe able to afford it.Mandi: Transportation has been a hugechallenge for us in Denver. For quite awhile, we had excellent service; but <strong>the</strong>county changed paratransit providers, and<strong>the</strong> new company <strong>the</strong>y contracted withdidn’t want to participate in Bridges. Nowwe can’t find <strong>the</strong> transportation providers.Our mass transit has been excellent, but<strong>the</strong> little providers that we needed for<strong>the</strong> shuttle services just didn’t have anpickup points in <strong>the</strong> origin area andscheduled service based on <strong>the</strong> time thatperson had to go to work. The transportationwas <strong>the</strong> easiest part, actually, in <strong>the</strong>entire program. I thought it would be <strong>the</strong>most difficult, but it has proved to be <strong>the</strong>easiest, most flexible part of <strong>the</strong> wholeBridges model.Chris: Can you describe some of <strong>the</strong>transportation barriers you met and howyou worked to surmount <strong>the</strong>m?Roz: A lot of transportation providersdidn’t seem to appreciate <strong>the</strong> fact thatwe’re taking people to a job, so being ontime is important. You may get riders whoare nervous or apprehensive about startingWe found a lot of employers outside of Baltimore who were willing togive on-<strong>the</strong>-job training, as long as people had a good work ethic. Sothat’s what we focused on. And people gained <strong>the</strong> hard skills right in<strong>the</strong> work place, while <strong>the</strong>y were working. —Linda Stewart-Byrdinterest and said it wasn’t cost effective.<strong>In</strong> <strong>the</strong> beginning, our employer area wasconcentrated, and <strong>the</strong> goal was to takepeople who were coming from <strong>the</strong> citystraight to a designated suburban hub.We would use existing routes and pay forthree supplemental ones. It was extremelyexpensive and <strong>the</strong>re were only one or tworiders per route. And we couldn’t cover<strong>the</strong> shifts that needed to be covered. Itjust wasn’t cost effective. Also, <strong>the</strong> employerarea was high-tech, and we were recruitingblue-collar workers, so we couldn’t connect<strong>the</strong> two; we couldn’t find enough jobs.Linda: We were lucky in that we partneredwith a private, for-profit transportationprovider that had over 25 years of experience.We started out with one van, andnow we’re up to eight. And we were ableto coordinate it based on destination. Sowe have one van that goes to Jessup,ano<strong>the</strong>r to Columbia, ano<strong>the</strong>r to AnneArundel County. We had centralizeda job. Maybe <strong>the</strong>y’ve never worked before.We’ve had a lot of problems with driverswho take <strong>the</strong> attitude that “These peopleare getting a free ride, and <strong>the</strong>y’ll get<strong>the</strong>re when I get <strong>the</strong>m <strong>the</strong>re.” No, <strong>the</strong>yneed to be at <strong>the</strong>ir job on time just likeanybody else.Chris: So how did you get your transportationproviders, particularly <strong>the</strong> drivers, toshow more regard for <strong>the</strong> riders?Roz: I can’t say we’ve found a completesolution. We have to address it literally ona daily basis. We’ve had all kinds ofarguments and problems. Like I said, it’sa daily struggle for us. Because you’ve gotsome drivers who are like, “Hey, my job isjust to transport people from one place to<strong>the</strong> o<strong>the</strong>r, and I don’t even have to care orlook at what’s going on in between.” Butyou do. You really do, and you should ifyou are a professional.


13Linda: We modeled our training after <strong>the</strong>STRIVE program in New York, whichtakes a tough-love approach. George, ourtransportation supervisor, already had thatmentality, and he tried to instill it in <strong>the</strong>drivers. Then my staff and I actually spenttwo weeks at STRIVE, and after we cameback, we had <strong>the</strong> drivers go throughsimilar training. We also trained <strong>the</strong>m inhow to interact with riders and how toidentify problems. We even required newdrivers to sit in on <strong>the</strong> week-long trainingthat <strong>the</strong> participants went through. Thatway <strong>the</strong>y got to bond with <strong>the</strong> riders. Theyalso learned how to identify problemsearly on and relay that information backto us so we could follow up and find outwhy, for example, somebody was missingwork, showing up late, having an attitudeor having a problem with a co-workeror employer.Chris: What in particular made <strong>the</strong> transportationchallenging?Mandi: What we ended up doing wasexpanding our catchment area so wecould recruit more clients and expandingour employer area so we could locate avariety of jobs. But both of those areaswere spread out all over <strong>the</strong> area, whichwas what made it so hard to get <strong>the</strong>transportation piece to function efficiently.Chris: How helpful were employersand business groups in identifying jobopenings?Mandi: We worked a lot with <strong>the</strong> Sou<strong>the</strong>astBusiness Partnership. <strong>In</strong> <strong>the</strong> beginning,that’s where we established a lot of strongemployer contacts. We placed ads in someof <strong>the</strong> newspapers, like <strong>the</strong> Business Ledger,and I think that helped us establish a goodreputation with <strong>the</strong> employers. Then oncewe started working with an employer, <strong>the</strong>ywould refer us to o<strong>the</strong>rs. That’s how ouremployer pool expanded. <strong>In</strong> <strong>the</strong> beginning,we had a job developer. <strong>In</strong> fact, we hadtwo different job developers, and when<strong>the</strong> last one left, we did not replace thatperson because we didn’t need to. Jobleads were just coming in.Roz: We struggled at first because <strong>the</strong>businesses where we intended to placepeople needed workers with more hardand soft skills than <strong>the</strong> people we wereable to recruit. After we expanded ourrecruitment area and began targetingdifferent kinds of businesses, we were ableto make better matches, and <strong>the</strong> employersgrew more receptive.Linda: The business groups have been greatto us, particularly <strong>the</strong> economic developmentauthorities, <strong>the</strong> private industrycouncils, and <strong>the</strong> business partnershipout at BWI, <strong>the</strong> Baltimore-Washington<strong>In</strong>ternational Airport. They all love <strong>the</strong>concept of Bridges, and economically it’sa success for <strong>the</strong>m because <strong>the</strong>y need toget people to work. Employers are threateningto leave <strong>the</strong> county if <strong>the</strong>y can’t getworkers. So <strong>the</strong>y look at Bridges as a viableeconomic tool in getting people to workand helping <strong>the</strong> employers to be happy.Chris: How did <strong>the</strong> jobs you found in <strong>the</strong>suburbs stack up against what was availablein <strong>the</strong> city? Did <strong>the</strong> pay and benefits justify<strong>the</strong> longer commute?Robert: The economy has caused a lot ofpeople to fall off from Bridges because<strong>the</strong>y can get jobs in <strong>the</strong> city. And whilesome of those jobs don’t pay as much,when <strong>the</strong>y add in being closer to <strong>the</strong>ir kidsand being in a neighborhood that <strong>the</strong>y’refamiliar with, <strong>the</strong> differential in <strong>the</strong> wagesdoesn’t seem quite as much.Linda: <strong>In</strong> Baltimore <strong>the</strong>re are jobs in <strong>the</strong>city, but <strong>the</strong>y’re more entry-level, minimum-wage-typejobs with no benefits,working at a hotel. If you work at a hotelin Howard County, you’re going to bepaid three, four dollars more, and you’llget benefits.Mandi: <strong>In</strong> <strong>the</strong> beginning, everyone thoughtthat <strong>the</strong> suburban jobs were going to be<strong>the</strong>se great, high-paying jobs with excellentbenefits. I think it’s good for <strong>the</strong> clients tohave options and to give <strong>the</strong>m support toget to those options, but I don’t knowthat <strong>the</strong> jobs are all that much better in<strong>the</strong> suburbs.


14I think if it were a different economymaybe it would be different, but right now<strong>the</strong>re are just jobs everywhere—two jobsfor every person. So it’s a harder sell tosay, “You’re going to find a better job ifyou come and use our transportation,”because <strong>the</strong>y can walk to McDonald’s twoblocks from <strong>the</strong>ir house and make $8.50an hour flipping hamburgers.Chris: Are <strong>the</strong>y getting benefits in <strong>the</strong>suburbs?Mandi: Most of <strong>the</strong>m. But <strong>the</strong> employersexpect more in <strong>the</strong> suburbs. The oneswith <strong>the</strong> better benefit packages expect abetter-quality worker, and to find that withunemployment this low is challenging.Chris: How did employers handle <strong>the</strong> factthat many Bridges participants were not asjob ready as everyone anticipated?Linda: We found a lot of employers outsideof Baltimore who were willing to give on<strong>the</strong>-jobtraining as long as people had agood work ethic. So that’s what we focusedon. And people gained <strong>the</strong> hard skills rightin <strong>the</strong> workplace, while <strong>the</strong>y were working.Chris: How has your staff been able todevelop such strong relationships wi<strong>the</strong>mployers?Linda: All of my staff come from <strong>the</strong> privatesector, so we realize how important it is toprovide quality service and quality management.We also all have backgrounds in<strong>the</strong> social sciences. It’s been challenging,but I think we’ve been able to strike abalance. We stress in <strong>the</strong> training thatit’s all about what <strong>the</strong> employer wants,because you’re <strong>the</strong>re to give <strong>the</strong> employera profit. That might sound harsh, but<strong>the</strong> employer doesn’t care whe<strong>the</strong>r yourchildren are sick or whe<strong>the</strong>r you can’tcome to work because of this or that. It’snot a social program, so we have to marketit as a business. The fact is <strong>the</strong> employerwants qualified applicants who are goingto really be beneficial to <strong>the</strong>ir bottom line.And o<strong>the</strong>r than that, <strong>the</strong>y’re not going tohire you.


15A Snapshot of <strong>the</strong> ParticipantsAt <strong>the</strong> random assignment sites, a total of 2,360 people completed baseline interviews andwere assigned to <strong>the</strong> treatment or control groups.* Half of <strong>the</strong>se participants were women,and half were men. Only Milwaukee served a higher proportion of men (64%) than women.Overall, 42 percent of participants were under age 30 when <strong>the</strong>y entered <strong>the</strong> program, 32 percentwere in <strong>the</strong>ir 30s, and 26 percent were age 40 and above. Denver served a higher proportionof people who were under age 30 (56%). The majority of participants (98%) were membersof minority racial or ethnic groups; 84 percent were African American. At program entry, 18percent of participants lived alone. Just over half (58%) lived with children under age 18; 31percent lived with children under age six. The Bridges programs tended to target people whohad at least a high school diploma or GED; only 16 percent of all participants had no degree.The percentage with no degree was highest in Milwaukee (34%) and lowest in Baltimore (3%).Many participants had a significant amount of work experience. Fifty-eight percent hadworked in <strong>the</strong> same full-time job for two years or more at some point in <strong>the</strong>ir lives; 28 percenthad done so for five years or more. <strong>In</strong> <strong>the</strong> year prior to program entry, 69 percent of participantshad worked full time at some point. Thirteen percent were working full time when <strong>the</strong>yenrolled in Bridges to Work, and ano<strong>the</strong>r 14 percent were working part time. Twelve percentof participants had been unemployed for at least 12 months when <strong>the</strong>y enrolled in <strong>the</strong> program.At <strong>the</strong>ir most recent job, 73 percent of participants earned less than $8.00 per hour; 48percent earned less than $6.50 per hour. The most common reasons participants gave as towhy <strong>the</strong>y were not working at <strong>the</strong> time of enrollment were because <strong>the</strong>y could not find work,<strong>the</strong>y were recently laid off, or <strong>the</strong>y did not have transportation to get to a job.Despite <strong>the</strong>ir work experience, many Bridges to Work participants faced barriers to obtainingand retaining a job. To qualify for <strong>the</strong> program, participants had to have a transportation needand lack access to a vehicle that could be used for commuting every day. Even after <strong>the</strong>ystarted working, <strong>the</strong> Bridges participants were unlikely to rely on a private vehicle for commuting,since only 34 percent of <strong>the</strong>m had a valid driver’s license. Health problems wereano<strong>the</strong>r potential barrier for some participants: 5 percent said <strong>the</strong>y had health problems thatlimited <strong>the</strong>ir ability to work and 12 percent lived with a child who had health problems thatrequired special medicine or equipment. Criminal backgrounds and drug use may have alsoprevented Bridges participants from obtaining some jobs: 30 percent said <strong>the</strong>y had ever beenconvicted of a crime and 12 percent said <strong>the</strong>y had used illegal drugs within <strong>the</strong> past year.While Bridges to Work does not target welfare recipients, many participants lived in householdsreceiving some form of public assistance in <strong>the</strong> month prior to enrollment: 36 percentreceived food stamps, 19 percent received TANF or welfare, and 19 percent lived in publichousing. One-third of <strong>the</strong> Bridges participants had ever been homeless for one or more nights.Participants’ median household income in <strong>the</strong> month prior to program enrollment was $850.At times, Bridges to Work staff had to help participants overcome <strong>the</strong>ir misgivings about travelingto and working in <strong>the</strong> suburbs. While a majority of participants had visited people,shopped or attended events in <strong>the</strong> suburbs in <strong>the</strong> past 10 years, 26 percent had not done so.Just over half (53%) had ever looked for work in <strong>the</strong> suburbs. Only 16 percent had lived in <strong>the</strong>suburbs at some time in <strong>the</strong> past 10 years, but 28 percent said <strong>the</strong>y would consider movingto <strong>the</strong> suburbs within 18 months of enrollment in Bridges to Work.* Baseline interviews were not completed with participants in Chicago.


16HELP WANTEDMost of <strong>the</strong> participants who came to usneeded <strong>the</strong> money. They didn’t want togo through a long, drawn-out trainingprogram when <strong>the</strong>y needed to buy a boxof Cheerios for <strong>the</strong>ir children.—Linda Stewart-ByrdTrawling for Talent in a Tight EconomyOne of <strong>the</strong> assumptions in designingBridges to Work was that <strong>the</strong> demonstrationsites would be able to identify largenumbers of city dwellers who were readyand willing to commute to <strong>the</strong> suburbs.Just as significantly, Bridges anticipatedthat <strong>the</strong> sites would be able to locatecorrespondingly large numbers of entryleveljob openings in <strong>the</strong> suburbs.However welcome <strong>the</strong> nation’s economicboom has been for <strong>the</strong> newly employed, itcompounded <strong>the</strong> challenges of directing<strong>the</strong> local demonstrations. It was not simplythat qualified participants became scarce;Bridges also faced unexpected competitionfrom urban employers, some of whombegan ratcheting up <strong>the</strong>ir pay scales inorder to attract and retain workers.The attractiveness of suburban jobsalso varied greatly within each regionaleconomy. Some employers in <strong>the</strong> suburbsdid not pay much more than <strong>the</strong>ir urbancounterparts, or <strong>the</strong>y did not providebenefits, or <strong>the</strong>ir businesses were tooremote for parents to justify <strong>the</strong> extratime spent commuting.A few sites responded to <strong>the</strong>se problemsby expanding <strong>the</strong> areas in which <strong>the</strong>y triedto recruit and place clients. But in doingso, <strong>the</strong>y made it harder to provide transportationefficiently and affordably. Betterresults came from efforts to develop newrecruiting strategies. St. Louis and Denver,for example, saw <strong>the</strong>ir recruitment figuressoar after placing advertisements in <strong>the</strong>mass media.Mandi: Unemployment is very low, so wewere really scraping to find people. Thegoal of this project was to bring in jobreadypeople who had skills. <strong>In</strong> Denver,things are very spread out, so if you’ve gotskills and a job, you’re going to get a car.It’s a car city. People use cars as <strong>the</strong>irmode of transportation 9 out of 10 timesover <strong>the</strong> bus because public transportationis just not laid out <strong>the</strong> way it is in manyo<strong>the</strong>r cities. So it was really difficult to findpeople who had skills and did not havetransportation.Robert: When Bridges was designed, <strong>the</strong>thought was that <strong>the</strong>re were a lot of workreadypeople out <strong>the</strong>re. But that’s not <strong>the</strong>case now, so we’ve had to burrow downdeeper and deeper into <strong>the</strong> local population.We’ve run into trouble because we’vecontinued to recruit from <strong>the</strong> same areafor such a long time, and because <strong>the</strong>re’sa lot of competition for clients. Everybodyis after <strong>the</strong> same group of folks. So we’vehad to look at o<strong>the</strong>r population groups,like <strong>the</strong> homeless. I’m sure Bridges had noidea originally that we’d be dealing withthat population, or with ex-offenders.Currently, about one-third of our clientsare ex-offenders on work release, and <strong>the</strong>retention has been better <strong>the</strong>re than in<strong>the</strong> general population.Linda: I don’t have a background inemployment, so I never realized <strong>the</strong>rewere so many barriers to it. I alwaysthought it was <strong>the</strong> transportation piecethat was <strong>the</strong> problem. I used to doresearch, and that’s what employerstold me: “We can’t get people to workbecause <strong>the</strong>y don’t have transportation.”But actually <strong>the</strong>re was a lot more thatwent into <strong>the</strong> equation than just <strong>the</strong>transportation.Chris: Like what?Linda: Early on, we found <strong>the</strong>re were anumber of barriers that go along withpoverty and permeate <strong>the</strong> neighborhoodsour clients live in. Crime affects everybodyin <strong>the</strong> community. Substance abuse is a bigbarrier; if your husband is coming home


17drunk or whatever, that affects <strong>the</strong> entirefamily. And literacy is a big factor. We hadto turn a number of people away becauseof <strong>the</strong>ir educational levels—not having ahigh school diploma or GED, not beingable to read or write, not being able to fillout an application.To help participants overcome some ofthose barriers, we’ve instituted a numberof support systems: to deal with domesticviolence, to help workers whose childrenhave asthma, to help workers who are alsotaking care of <strong>the</strong>ir mo<strong>the</strong>rs or fa<strong>the</strong>rs,and to build self-esteem. For example, weimplemented a program to help peopleprepare <strong>the</strong>mselves for <strong>the</strong> interview andto secure <strong>the</strong> job.Robert: We’ve had to change our recruitmentstrategy, too. Most work-ready peoplewere already working, so we developed acommunity-based outreach effort tofind people who might not normally beconsidered for this kind of program. Weexpanded <strong>the</strong> geographic area a littlebit, but <strong>the</strong> main thing was looking for adifferent character of person: ex-offenders,homeless people. It’s completely differentfrom what <strong>the</strong> framers of <strong>the</strong> programanticipated, but we felt it was <strong>the</strong> best wayto go given <strong>the</strong> current economic climate.Chris: How do your clients view <strong>the</strong>economy? Are <strong>the</strong>y heartened at <strong>the</strong>range of opportunities or discouragedby not reaping <strong>the</strong> benefits sooner?I think if you’re going to do “work first,” you’ve got to have a verystrong retention system built in on <strong>the</strong> back end, a lot of hand holdingonce <strong>the</strong>y’re on <strong>the</strong> job.—Mandi HuserChris: <strong>In</strong> what ways did you revise yourrecruiting strategies?Mandi: I finally had to lay off <strong>the</strong> tworecruiters and use <strong>the</strong> money from <strong>the</strong>irsalaries for mass media. That’s where wegot our people, because <strong>the</strong>re wasn’t someperson from ano<strong>the</strong>r agency saying, “Uh,uh. That’s not a very good service.” Butwhen <strong>the</strong>y heard it on <strong>the</strong> radio, peoplewould be like, “Hey, I just heard it on <strong>the</strong>radio. Let me call Bridges to Work.” It wasamazing <strong>the</strong> difference we saw.Roz: We’ve advertised on <strong>the</strong> radio, passedout fliers, rented billboard space. Nothingout of <strong>the</strong> way or fabulous or so new thatno one ever thought of it before. Just<strong>the</strong> basics, and it’s doing quite well forus. We’ve gone to grocery stores andLaundromats. We’ve considered what kindof radio <strong>the</strong>y listen to, whe<strong>the</strong>r it’s rap orChristian, and placed ads on those stations.You have to reach people where <strong>the</strong>y live.David: I think some clients view it as, “Oh,I can pick and choose. If things don’t workout for me here at this job, I can get—oryou will get me—ano<strong>the</strong>r one.” I think <strong>the</strong>economy has spurred a false sense that<strong>the</strong>y can be relocated anywhere.On <strong>the</strong> flip side, I think <strong>the</strong>re are somepeople on <strong>the</strong> outside looking in. Theyhear everybody talking about how goodthings are: demand is high and paperbillionaires are popping up everywhere.Yet when that person gets a job at $8 or $9an hour, he finds out that he’s payingmore in taxes and losing child care andhealth care subsidies. <strong>In</strong> <strong>the</strong> meantime,his employer is getting a tax credit foremploying him. Even with <strong>the</strong> earnedincome tax credit, <strong>the</strong> person still isn’tany better off.Chris: Does that create cynicism orconfusion?


18David: I think it’s confusion. Since thiswhole welfare reform piece came intoplay, no one has ever really told <strong>the</strong>sefolks, “This is what you need to make anhour to support a family.” We just said,“You gotta get off welfare and go to work.”So now <strong>the</strong>y’re working and finding outthat <strong>the</strong>y’re worse off.Mandi: Although <strong>the</strong> economy was reallystrong, our participants could not get jobs,which is insane. There are thousands ofjobs out <strong>the</strong>re, yet our people could notsecure any of <strong>the</strong>m. We had to really sellour product; we had to go in and say, “Irealize this person has two felony convictions,but let me tell you why he wouldbe a good candidate for you.” SomeWith Bridges, you’ve got a handful ofpeople who do really well just getting ajob. But I think if you’re going to do“work first,” you’ve got to have a verystrong retention system built in on <strong>the</strong>back end, a lot of hand-holding once<strong>the</strong>y’re on <strong>the</strong> job. I think we learned toolate that you’ve got to do a lot of careerplanning: “This is your first step. This ishow we’re going to help you move up andup and up.” But with Bridges we had tofocus on one thing at a time: first transportation,<strong>the</strong>n recruitment, <strong>the</strong>n jobplacement, <strong>the</strong>n retention. It was never asituation in which we could develop all<strong>the</strong>se systems so <strong>the</strong>y run really welltoge<strong>the</strong>r. So we lack in retention, and IWe’ve gone to grocery stores and laundromats. We’ve considered whatkind of radio <strong>the</strong>y listen to, whe<strong>the</strong>r it’s rap or Christian, and placedads on those stations. You have to reach people where <strong>the</strong>y live.—Roz Staples-Streeteremployers told us, “We normally wouldn’thire this person, but we’re going to take achance because you said you think he’llwork out.” But a lot of <strong>the</strong>m still couldn’tget in, so I don’t know whe<strong>the</strong>r <strong>the</strong>y feltthat <strong>the</strong> economy was booming, because<strong>the</strong>y were still unemployed.Chris: What has your experience withBridges taught you about when it makessense to provide employment training andwhen it’s better for people to work first?Mandi: I come from a training andemployment background, so my philosophyis training, <strong>the</strong>n employment. Thelast program I managed provided 10weeks of extensive services, with a 95percent placement rate and an 85 percentretention rate. Those rates were highbecause we hit <strong>the</strong>m on work ethics, jobreadiness, and self-esteem day after day,even after <strong>the</strong>y were employed.think that’s because we focused more onrecruitment and placement than on howpeople were going to retain <strong>the</strong>ir jobs.Chris: If given a choice between a jobtrainingprogram or Bridges, what doyou think your clients in Baltimorewould prefer?Linda: Most of <strong>the</strong> participants who cameto us needed <strong>the</strong> money. They didn’t wantto go through a long, drawn-out trainingprogram when <strong>the</strong>y needed to buy a boxof Cheerios for <strong>the</strong>ir children. So itworked out well. We have one employerthat trains people to become certifiednursing assistants. It paid for <strong>the</strong>ir books,<strong>the</strong>ir state certification—it even paid <strong>the</strong>mto do <strong>the</strong> training. All <strong>the</strong>y had to do wasagree to work <strong>the</strong>re for a year. So <strong>the</strong>participants are getting a paycheck soonerand gaining valuable work experience


19because it’s <strong>the</strong> kind of training <strong>the</strong>employer needs, not what an agencythinks employers need.Chris: How do you reconcile your dualloyalties to <strong>the</strong> clients and employers?Linda: We’re fair; we understand that<strong>the</strong>re are o<strong>the</strong>r social issues that affectsomeone’s ability to be successful on <strong>the</strong>job. That’s why we set up systems where wecan be supportive. They can come to us if<strong>the</strong>y have a problem. We can go out andtalk with <strong>the</strong> employer and <strong>the</strong> employeeand provide conflict resolution andnegotiate on behalf of <strong>the</strong> employee.We’ve been successful in that area. But upfront we let <strong>the</strong> employees know, you can’tgo out <strong>the</strong>re and act a certain way. Thereare already barriers and stigmas andstereotypes of how city people are. Youcan’t go out <strong>the</strong>re and play into that.


20THERE GOES THE NEIGHBORHOOD?Our main job developer is a white guy,and sometimes employers level with himand say <strong>the</strong>y’re not very keen on doingbusiness with us. It was fairly clear why.—Robert CarterDispelling Urban and Suburban MythsAs Bridges got under way, one recurringconcern centered on <strong>the</strong> prospect thatinner-city workers, most of <strong>the</strong>m membersof a minority group, might face discriminationin <strong>the</strong> suburbs. These fears wereborne out most trenchantly at a restaurantoutside Baltimore, shortly after severalBridges participants began four weeks ofpaid training in food service and restaurantmanagement. The training was meantas a prelude to jobs at a related franchisein a neighboring county, but a small groupof white people who lived near <strong>the</strong> trainingfacility found <strong>the</strong> mere presence of blackmen from East Baltimore intolerable. <strong>In</strong>protest, <strong>the</strong>y circled <strong>the</strong> restaurant anddelivered a message warning <strong>the</strong> trainees—who were not <strong>the</strong>re at <strong>the</strong> time—not toreturn. They identified <strong>the</strong>mselves asmembers of <strong>the</strong> Ku Klux Klan.There may be legitimate reasons to question<strong>the</strong> merits of reverse commuting. Even<strong>the</strong> project directors, after investing afew years of <strong>the</strong>ir time, expressed somequalms. Yet <strong>the</strong> form of opposition thatposed <strong>the</strong> greatest threat to Bridges wasnei<strong>the</strong>r <strong>the</strong> informed criticism of transportationand workforce developmentprofessionals nor <strong>the</strong> avowed racism of<strong>the</strong> Klan. Ra<strong>the</strong>r, it was <strong>the</strong> more subtleapprehension that many suburbanresidents, employers, and co-workersmight feel toward outsiders of ano<strong>the</strong>rrace or social class.As it turns out, 95 percent of <strong>the</strong> Bridgesparticipants were members of minoritygroups. But while each of <strong>the</strong> projectdirectors reported some isolated problemswith cultural biases, <strong>the</strong>se incidents didnot always conform to expectations. Forone thing, <strong>the</strong> stereotypes sprang fromevery direction, coming from suburbanresidents, employers, co-workers, andclients alike. Denver’s Mandi Huser evenrecalled how a well-meaning staff member,by raising <strong>the</strong> issue of discrimination sofrequently, sowed doubts in employers’minds and nearly made it a self-fulfillingprophecy. The most frequent problemsarose between co-workers, as with blacksand Hispanics at a hotel near Denver andat a factory just west of Chicago. On <strong>the</strong>whole, though, <strong>the</strong> cultural biases thatBridges encountered proved to be temporaryobstacles, not insurmountable barriers.Linda: We probably spent <strong>the</strong> first yearbreaking down those barriers of perceptionand stereotypes. When <strong>the</strong> Ku KluxKlan came out, people were frightened.We said, “How are we going to deal withthis?” After consulting with <strong>the</strong> trainees,we decided to avoid fur<strong>the</strong>r confrontation,and we stopped sending <strong>the</strong>m out <strong>the</strong>re.We found someplace else for <strong>the</strong>m to gobecause we didn’t want to put anybody’slife in jeopardy. Actually, <strong>the</strong> employerlet <strong>the</strong> Bridges participants complete<strong>the</strong>ir training at <strong>the</strong> franchise in HowardCounty, where <strong>the</strong>y soon joined <strong>the</strong>regular staff.Chris: What about more subtle forms ofdiscrimination?Linda: They exist, but I think over <strong>the</strong> lastcouple of years <strong>the</strong> situation has improved.<strong>In</strong>itially, we were viewed as a social programthat bused people from <strong>the</strong> city and to <strong>the</strong>employment sites in <strong>the</strong> suburbs. What <strong>the</strong>employers recognized, after <strong>the</strong>y gave usa chance, is that our clients are just likeanybody else. They were actually moreambitious than some of <strong>the</strong> employees<strong>the</strong>y were hiring on <strong>the</strong>ir own. After awhile <strong>the</strong>y forgot <strong>the</strong>y were Bridges toWork participants. That’s why we don’twant to market it like a social program.Don’t do us a favor. Our participants arejust as good as anybody else if you give<strong>the</strong>m a chance.Chris: Did <strong>the</strong>ir co-workers know <strong>the</strong>y werepart of this program?


21Linda: Yes, <strong>the</strong>y saw <strong>the</strong> van when it pulledup. Some of <strong>the</strong> co-workers are callingus and saying, “Can we get a ride?” AndBridges workers have established goodworking relationships with <strong>the</strong>ir co-workers.So I think <strong>the</strong>re wasn’t a lot of peerpressure. There might have been a coupleof isolated incidents of discrimination, butoverall it didn’t affect us.Roz: We face discrimination quite a bit.It’s an ugly thing, but <strong>the</strong>re are a lot ofstereotypes actually on both ends,among <strong>the</strong> clients we serve as well as at<strong>the</strong> destination or employer area. If wefound an employer who thought ourpeople only should have been housekeepersor laundry room people—anddo this and this and that. You need toapply for this job.” We give <strong>the</strong>m a peptalk and remind <strong>the</strong>m, “You’re going toface this kind of adversity almost anywhereyou go in this world. But you need to focuson your attitude, <strong>the</strong> attitude you portraywhen you’re interviewing. If you’re a nononsensekind of person, if you really wantthis kind of job, and if you’re not caughtup in all <strong>the</strong>se different stereotypes, thatimpression is what’s going to be shown.”We try to encourage <strong>the</strong>m not to dwell onnegative stereotypes because that’s alreadya given. You try to look beyond that. But ifyou get out <strong>the</strong>re and discrimination isapparent, <strong>the</strong>n that’s something you needto look at. Is it <strong>the</strong> kind of environmentIt’s an ugly thing, but <strong>the</strong>re are a lot of stereotypes actually on bo<strong>the</strong>nds, among <strong>the</strong> clients we serve as well as at <strong>the</strong> destination oremployer area.—Roz Staples-Streeter<strong>the</strong>y may have associate degrees or 6, 7, 10years of experience—and that’s <strong>the</strong> best<strong>the</strong>y could offer <strong>the</strong>m, <strong>the</strong>n we chose toplace <strong>the</strong>m elsewhere.On <strong>the</strong> o<strong>the</strong>r hand, many of our clients say<strong>the</strong>y don’t want to go out <strong>the</strong>re. Why isthat? Our destination area, Chesterfield,has a reputation as an upwardly mobilesuburb: 95 percent white, upper upperclass.A lot of our commuters automatically think<strong>the</strong> only jobs out <strong>the</strong>re are for dishwashersand room-keepers and things that “<strong>the</strong>y”—<strong>the</strong> people who live <strong>the</strong>re—do not want todo. And <strong>the</strong>y think <strong>the</strong>y’re going to bemistreated out <strong>the</strong>re.Chris: How do you persuade <strong>the</strong>m to tryit, and how do you prepare <strong>the</strong>m for <strong>the</strong>mistrust <strong>the</strong>y may encounter?Roz: We tell <strong>the</strong>m, “Yes, this is whatChesterfield is known for, but <strong>the</strong>re areo<strong>the</strong>r jobs out <strong>the</strong>re.” And we look at<strong>the</strong>ir skill levels. We say, “Okay, you havecustomer service experience, and you canyou can work in? Is it <strong>the</strong> type of environmentthat you want to work in? And it’snot for everybody, because some peoplejust cannot deal with racism or prejudices.Not that <strong>the</strong>y have to. Some people candeal with it better than o<strong>the</strong>rs. Somepeople just have an attitude: “I’m here towork. I want to put my eight hours in, getmy check and go.” If you can do that, fine.If you cannot, you need to think about it.Maybe this area is not for you. That’s howwe handle it. It’s not a matter of forcinganybody to go out. It’s a personal choice.But we try to help <strong>the</strong>m focus on <strong>the</strong> goodthat’s within <strong>the</strong>m, what <strong>the</strong>y have to offer,more than <strong>the</strong> stereotypes or reputations or<strong>the</strong> stuff that’s going to linger regardless.Chris: <strong>In</strong> retrospect, has discriminationbeen more or less of a problem than youexpected?Roz: Actually less. I don’t know whe<strong>the</strong>r it’sbecause it’s passing or whe<strong>the</strong>r it’s justhidden, to be honest. But we really didn’t


22have to deal with it a lot—ei<strong>the</strong>r becausewe were very selective about <strong>the</strong> employerswe worked with or because we wereselective about <strong>the</strong> people we referredout <strong>the</strong>re. But we really never had a lotof problems.David: That is one of <strong>the</strong> pitfalls whenyou’re moving central-city residents out tosuburban areas. It’s not unique to Bridges;it’s unique to any transportation programwhere <strong>the</strong>re’s a reverse commute. You’vegot people who are integrating not onlyinto <strong>the</strong> workplace but also into <strong>the</strong>community of that workplace. And let’sface it: <strong>the</strong>re are going to be issues. It’s justthat few of <strong>the</strong>m reached <strong>the</strong> level where<strong>the</strong>y couldn’t be resolved in <strong>the</strong> workplace,where <strong>the</strong>y had to come to us.makes it a point to speak Spanish mostof <strong>the</strong> time. So where does that leave <strong>the</strong>African Americans? Even though it maynot be an intentional prejudice, it leaves<strong>the</strong>m feeling out of <strong>the</strong> loop in terms ofbeing part of <strong>the</strong> organization. We’ve hada number of employers who have embraced<strong>the</strong> ex-offenders, most of whom are blackalso. So I would say for <strong>the</strong> majority it’snot a problem. Once in a while you runacross it. Our main job developer is a whiteguy, and sometimes employers level withhim and say <strong>the</strong>y’re not very keen ondoing business with us. It’s fairly clearwhy, and sure, you’re going to have that.We’re in a suburban area where a lot ofpeople who run companies moved to getaway from <strong>the</strong> city.What <strong>the</strong> employers recognized, after <strong>the</strong>y gave us a chance, is thatour clients are just like anybody else. They were actually more ambitiousthan some of <strong>the</strong> employees <strong>the</strong>y were hiring on <strong>the</strong>ir own.—Linda Stewart-ByrdRobert: There’s some discrimination inChicago, too. Out in <strong>the</strong> suburban ringaround O’Hare Airport <strong>the</strong>re are anumber of employers who make it veryclear that <strong>the</strong>y want Latinos, not AfricanAmericans.Chris: Do employers assume that Latinosare going to work harder because more of<strong>the</strong>m are recent immigrants?Robert: Well, some of <strong>the</strong>m are illegals.We would not become any part of that,but it goes on. It’s not supposed to, but it’sgoing on. The o<strong>the</strong>r thing we find in <strong>the</strong>focus groups is that some of our clients—who are mostly African American, like <strong>the</strong>community we recruit from—indicate thatafter <strong>the</strong>y’re hired and on <strong>the</strong> job anddoing fine, <strong>the</strong>y feel like <strong>the</strong>y’re isolated.What will happen is <strong>the</strong>re’s a largepercentage of, say, Mexican employeesand <strong>the</strong> foreman speaks Spanish. So heChris: Have you encountered discriminationor discomfort with hiring <strong>the</strong> populationyou’re serving in Denver?Mandi: The only difficulty we saw was withco-workers at hotels, between blacks andHispanics. That was on a co-worker level,but not as far as <strong>the</strong> hiring authorities orsupervisors. No legitimate complaints.We’ll have people say, “Oh, <strong>the</strong>y discriminatedagainst me,” but once we got downto <strong>the</strong> meat and potatoes of it, it wasn’tdiscrimination. It was that <strong>the</strong>y weren’tdoing <strong>the</strong>ir job. But we had nothingconcrete, which was surprising. Peoplewere extremely concerned about that in<strong>the</strong> beginning. I think it depended on <strong>the</strong>staff person’s approach.The first job developer I had really thought<strong>the</strong>re was going to be a problem withdiscrimination. Her attitude was that we’resending <strong>the</strong>se low-income city people out


23into <strong>the</strong> suburbs and employers are notgoing to be receptive. And some of <strong>the</strong>employers that she recruited weren’t. Idon’t know whe<strong>the</strong>r it was because of <strong>the</strong>aura she was sending, signals she wasgiving to <strong>the</strong> employers. But with <strong>the</strong> lastjob-placement person I had, it didn’tmatter what color you were or what youreconomic status was. When she was doingplacement, she was simply placing peoplewith employers. It just wasn’t an issue.We had one employer who was labelingour people, saying, “The Bridges peoplearen’t getting here on time” or “TheBridges people are having <strong>the</strong>se problems.”We had to tell <strong>the</strong>m, “You knowwhat? These are your employees. They’renot ‘<strong>the</strong> Bridges people.’ We provide <strong>the</strong>mwith transportation, but <strong>the</strong>y are youremployees. So if you want to label <strong>the</strong>manything, label <strong>the</strong>m your employees.”And <strong>the</strong>y agreed and corrected <strong>the</strong>problem. So if we saw anything that couldhave started to be a problem, we tried tostop it right up front.


24FRIEND OR FOE?The employers needed workers, <strong>the</strong>agencies needed to meet <strong>the</strong>ir numbers,and we were really <strong>the</strong> only one in townwho could provide <strong>the</strong> transportation.So we focused on explaining where <strong>the</strong>benefits lie and how we could helpenhance somebody’s services withouttrying to reinvent <strong>the</strong> wheel.—Linda Stewart-ByrdMaking Collaboration WorkBridges to Work actually dates back to1993—more than three years before <strong>the</strong>formal demonstration project began—when nine sites took up P/PV’s call tobuild strategic partnerships, or “collaboratives,”within <strong>the</strong>ir metropolitan areas.The rationale was that reverse-commuteprograms would succeed only if keystakeholders were willing to share information,resources, and political support.Over <strong>the</strong> course of two years, <strong>the</strong> nineoriginal sites attempted to forge ties withchurches, community groups, businessalliances, transportation providers, metropolitanplanning organizations (MPOs),private industry councils (PICs), servicedelivery areas (SDAs), and o<strong>the</strong>r city andsuburban institutions. Five of <strong>the</strong> siteswere <strong>the</strong>n selected to take part in <strong>the</strong>demonstration based on <strong>the</strong>ir capacity tobuild, manage and sustain <strong>the</strong>se complexnew relationships.<strong>In</strong> principle, <strong>the</strong>se partner organizationswere expected to assist with recruitment,transportation and support services. Yetonce <strong>the</strong> demonstration got under way,many of <strong>the</strong>m appeared to lose interest in<strong>the</strong> project or feel threatened by it. <strong>In</strong>some cases, <strong>the</strong> project directors foundthat persistence, diplomacy and a successfultrack record could rekindle <strong>the</strong>sealliances. But often <strong>the</strong>y had to reorient<strong>the</strong>mselves, seeking out new partners andforging more meaningful relationshipson <strong>the</strong> fly.With a few notable exceptions, publicagencies and nonprofit job training andemployment programs tended to be <strong>the</strong>least helpful. Community-based organizations(CBOs) proved far more responsive.Linda: The overall model was set upwhere referral partners—like <strong>the</strong> nonprofitprograms that did job trainingand placement—would steer individualsdirectly to Bridges to Work. Basically, allwe would have to do was <strong>the</strong> placementand transportation. But that didn’thappen. It became very competitive,where programs were just trying to control<strong>the</strong>ir own resources and <strong>the</strong>y wanted tomeet <strong>the</strong> numbers. We were all going after<strong>the</strong> same pool of people, so <strong>the</strong>y wouldn’trefer people to us.Chris: Was that because <strong>the</strong> job-trainingand employment programs were goingafter welfare-to-work money by placingpeople <strong>the</strong>mselves?Linda: Yes, <strong>the</strong>y wanted to get placementcredit. I’m thinking of those that reallycontrol <strong>the</strong> money. A lot of <strong>the</strong> programshad contracts directly with <strong>the</strong> Departmentof Social Services (DSS), or Health andHuman Services, or <strong>the</strong> Department ofLabor to place individuals who are comingoff of welfare into work opportunities.They didn’t want to refer <strong>the</strong>m to Bridgesbecause it would look like <strong>the</strong>y weren’tdoing <strong>the</strong>ir job, like we were doing it for<strong>the</strong>m. We had to prove our credibility andshow that we weren’t trying to compete.Chris: How did you do that? If you placed<strong>the</strong>m, did you get <strong>the</strong> placement credit?Linda: Not really, because we didn’t havea contract with DSS. So we were providingservices even though we weren’t gettingpaid through DSS. We have <strong>the</strong> money for<strong>the</strong> transportation, but it was throughHUD. Over time we established thoserelationships, and <strong>the</strong>y started trusting usbecause we would provide <strong>the</strong> transportationand help boost <strong>the</strong>ir numbers. And<strong>the</strong>y still could get credit for <strong>the</strong> people<strong>the</strong>y served.


25Mandi: <strong>In</strong> Denver, very few programswould say, “Oh, you know what? You canplace this person. You can give <strong>the</strong>mtransportation for 18 months. It’s awin/win situation here. Let’s take advantageof it.” It was more competition,which was very odd because Bridges is notcompetitive. They would still get credit forall of <strong>the</strong> placements, and we would do<strong>the</strong> follow-up services with that client. Butwe had to try to find job-ready people.And <strong>the</strong>re is so much territorialism thato<strong>the</strong>r programs are not going to send us<strong>the</strong>ir best clients. Why would <strong>the</strong>y do that?Then <strong>the</strong>y don’t have that person. Thatwas <strong>the</strong>ir philosophy: Why would we sendyou our best clients and <strong>the</strong>n not be ableWe finally just said “forget it.” It was toohard to work around all of <strong>the</strong>ir new rules.They were going through so many changesthat it was easier for us not to use <strong>the</strong>m asa recruitment source. If people came fromwelfare, yes, we would serve <strong>the</strong>m. But wedidn’t use <strong>the</strong> welfare department as areferral source.Robert: <strong>In</strong> Chicago, too, <strong>the</strong> originalcollaborative mostly involved o<strong>the</strong>r jobprograms. It turned out to be a substantialbust. That became very clear even beforeI got <strong>the</strong>re, and we started to developrelationships with CBOs and churches andministers and alliances with <strong>the</strong> aldermanand <strong>the</strong> congressman up <strong>the</strong>re. They have<strong>the</strong>se job fairs all <strong>the</strong> time. There are soNo matter what approach we used, no matter who went out andtalked to <strong>the</strong>m, no matter what benefits we could show <strong>the</strong>m, about 1in 10 would say, “Okay, we’ll send you some clients.” Then if <strong>the</strong>ydid, it was <strong>the</strong> people <strong>the</strong>y didn’t want to serve. —Mandi Huserto count that person? And no matter howmuch we explained it to <strong>the</strong>m, <strong>the</strong>y stillthought we were stealing <strong>the</strong>ir clients.Chris: You’re talking about public agencies,like <strong>the</strong> ones charged with moving peoplefrom welfare to work?Mandi: Right. It was extremely difficult towork with <strong>the</strong> welfare department. Wewould have interviews set up for <strong>the</strong>clients and <strong>the</strong>y would say, “Oh, no. Theyhave to be at a meeting over here today.”So do you want <strong>the</strong>m to go to a jobinterview or do you want <strong>the</strong>m to cometo one of your mandatory meetings? Let<strong>the</strong>m go to <strong>the</strong> interview and <strong>the</strong>y’ll havea job tomorrow. I told one of <strong>the</strong> welfarecaseworkers, “I can guarantee you thisperson will have a job tomorrow if sheshows up at <strong>the</strong> interview.” And shesaid, “No, we won’t excuse her fromthis meeting.”many o<strong>the</strong>r avenues that we’ve had tolook at; we can’t rely on referrals from<strong>the</strong> one-stops.We recently moved one of our orientationsites to <strong>the</strong> Chicago Department of HumanServices building, where <strong>the</strong>y’re lettingus operate at no charge because we areserving some of <strong>the</strong>ir emergency servicefolks. These are people who were basicallyhomeless. The good thing about that isthat <strong>the</strong>y have a caseworker, and if we’reable to get <strong>the</strong>m a job, <strong>the</strong>n <strong>the</strong> kind ofsupport services that our staff wouldn’thave enough time to provide can beprovided by <strong>the</strong> caseworker. So we’ve hadabout five or six good placements, and wejust started doing this in <strong>the</strong> last month.They’re pretty solid too—no problems.They’re really motivated.Chris: It sounds like <strong>the</strong>re were realcommunication barriers at some of <strong>the</strong>sites. How did you and your staff in


26Baltimore succeed in conveying <strong>the</strong>structure and goals of Bridges to yourpartners and get <strong>the</strong>m to really buy into it?Linda: Well, it took a lot of hand holding,a lot of favors. By favors, I mean reallytrying to get in <strong>the</strong>re with people likeOED, <strong>the</strong> state Office of Employment andDevelopment, and o<strong>the</strong>r members of ourcollaborative. For instance, OED may havea delegation coming in from ano<strong>the</strong>rcountry, and <strong>the</strong>y need somebody to pick<strong>the</strong>m up from <strong>the</strong> train station. If we had avan available, we would charge a small feeto cover our operating costs, but we woulddo it. We would do things like that toencourage collaboration. You scratch myback, I’ll scratch yours.invite people to come out on <strong>the</strong> next day.Members of <strong>the</strong>ir congregations helpedwith recruitment and doing <strong>the</strong> applications,and with <strong>the</strong> training and support.A number of congregation members hadsocial-work degrees and volunteered todo counseling. They offered clothing,suits and dresses for people to wearwhen <strong>the</strong>y went on interviews. So <strong>the</strong>ywere really supportive.O<strong>the</strong>r organizations we tapped into thatpeople in training programs traditionallywouldn’t think about were <strong>the</strong> missions,<strong>the</strong> shelters. They were able to help someof our individuals who were in transitionfor housing, and we were able to help anumber of <strong>the</strong>ir residents get jobs and getWe built up our relationship with <strong>the</strong>m by exchanging staff visits andhaving <strong>the</strong>m come out to see what we do and just get familiar with <strong>the</strong>process. They quickly realized that, unlike a lot of programs out <strong>the</strong>re,we actually had something to offer. It was not just talk. We had jobs.—Robert CarterChris: Did that pay off in any tangible way?What did OED do for you in return?Linda: They started referring people tous. We used <strong>the</strong>ir training rooms for ourorientation. We did joint job fairs. So <strong>the</strong>relationship really grew over time. Samething with <strong>the</strong> Baltimore MetropolitanCouncil, <strong>the</strong> MPO for <strong>the</strong> Baltimore region.We did a couple of panel discussions down<strong>the</strong>re and <strong>the</strong>y eventually helped us obtainAccess to Jobs funding. It got to be a real,true collaborative.Chris: How helpful were churches ando<strong>the</strong>r community-based organizations?Linda: The o<strong>the</strong>r CBOs were absolutelygreat to us. We partnered with <strong>the</strong>churches, which were our number onesource of referrals. When we did job fairs,<strong>the</strong>y would announce us during <strong>the</strong>Sunday morning worship service andon <strong>the</strong>ir feet. Now <strong>the</strong>y have <strong>the</strong>ir ownapartments, and <strong>the</strong>y’re self-sustaining.So <strong>the</strong> CBOs and <strong>the</strong> churches and <strong>the</strong>neighborhood associations were prettygood. Everybody on <strong>the</strong> grassroots levelpretty much saw that we were havingan impact on unemployment in EastBaltimore.We have a list of a good 60 partners—likecommunity-based organizations that startedfeeding people to us and providing o<strong>the</strong>rsupport services. If <strong>the</strong>y offered child care,we could refer people. It wasn’t that <strong>the</strong>ywere in competition with us, but <strong>the</strong>y saw<strong>the</strong> advantage of partnering and teamingup toge<strong>the</strong>r.Chris: “Collaboration” has become quitea buzzword in recent years. But how doyou get partner organizations to seeyour relationship as an integral part of<strong>the</strong>ir work?


27Robert: Well, take <strong>the</strong> Safer Foundation,which works with ex-offenders. We built upour relationship with <strong>the</strong>m by exchangingstaff visits and having <strong>the</strong>m come out tosee what we do and just get familiar with<strong>the</strong> process. They quickly realized that,unlike a lot of programs out <strong>the</strong>re, weactually had something to offer. It wasnot just talk. We had jobs, and whenthose connections were made, <strong>the</strong>y couldsee results right away. That was certainlyan attractive situation.Plus we built on existing relationships.We had a person on our staff who hadbeen with Safer earlier in his career, sothat was a natural in terms of his ability tocommunicate with <strong>the</strong>m. Our staff wouldexchange phone calls and visits with<strong>the</strong>ir counterparts at Safer, so any timeany of <strong>the</strong>ir clients had a need—<strong>the</strong>seare ex-offenders on work release—wewould be notified. After a while, <strong>the</strong>yended up providing us with as much as50 percent of our clients.Chris: <strong>In</strong> Denver, how well did you farewith collaboration?Mandi: <strong>In</strong> <strong>the</strong> beginning P/PV reallywanted us to focus on schools, churches,CBOs, and training and employmentprograms. And no matter how much wetold <strong>the</strong>m “this is not working,” it seemedlike <strong>the</strong>y kept pushing: “Go after <strong>the</strong>segroups. It makes more sense.” Which itdid. I was right on <strong>the</strong> same page with<strong>the</strong>m in <strong>the</strong> beginning. But in reality, itjust wasn’t going to happen. No matterwhat approach we used, no matter whowent out and talked to <strong>the</strong> organizations,no matter what benefits we could show<strong>the</strong>m, about 1 in 10 would say, “Okay, we’llsend you some clients.” Then if <strong>the</strong>y did, itwas <strong>the</strong> people <strong>the</strong>y didn’t want to serve.Chris: Do you think potential partners weremore receptive to smaller community-basedorganizations like you had in Baltimoreand in Denver, or to a larger MPO like inSt. Louis, or to a PIC with closer businessties in Milwaukee?Linda: That’s a tough one. I imagine <strong>the</strong>reare advantages and disadvantages to each.As a CBO, we were able to reach out to<strong>the</strong> community a lot easier without havingto establish a lot of new relationships. Butwe also already had relationships withsome of <strong>the</strong> larger organizations, and wehad <strong>the</strong> buy-in of <strong>the</strong> city, <strong>the</strong> state, andJohns Hopkins. All of that helped withgetting press coverage, and <strong>the</strong> kickoffwith <strong>the</strong> governor showed that we weren’ta fly-by-night organization, that we hadsome real potential. So we were prettymuch on both sides.Chris: <strong>In</strong> your view, did <strong>the</strong> nature, size orhistory of <strong>the</strong> host organization have anyimpact on <strong>the</strong> quality of collaboration?Roz: I don’t want to speak for <strong>the</strong> o<strong>the</strong>rsites, but as part of an MPO we have agood reputation in St. Louis, and thatreally helped. The popularity of East-WestGateway opened a lot of doors for uswhere o<strong>the</strong>rwise people would not havepaid much attention. Even though <strong>the</strong>referral agencies didn’t send us as manypeople as we wanted, I think <strong>the</strong>y weremore receptive than <strong>the</strong>y would have beeno<strong>the</strong>rwise. And employers in <strong>the</strong> destinationarea were definitely more receptive.If we had been a smaller program comingout of <strong>the</strong> community, I think it wouldhave been harder to get <strong>the</strong>m to listento us and take us seriously.Chris: What did o<strong>the</strong>r training and employmentprograms think about Bridges?Roz: I’d say at first it was easy to sell, and<strong>the</strong>n it got very difficult because <strong>the</strong>results were slow. Now this is strictly forSt. Louis, of course. But once we finallymade it—once we finally started placingsome of <strong>the</strong>ir people, developing a nameand actually showing that we were makinga difference—<strong>the</strong>y began to think highlyof us. They see us as a no-nonsense kindof program because that’s what we hadto become.Chris: How did you overcome <strong>the</strong> challengesof collaboration?


28Linda: With a lot of blood, sweat and tears.It was hard work. How did we do it? Wehung in <strong>the</strong>re. We kept <strong>the</strong> lines ofcommunications open. We tried not to letpeople feel so intimidated. We tried toreach <strong>the</strong>m at <strong>the</strong> human level, not at <strong>the</strong>organizational level. Again, with trust.Ano<strong>the</strong>r element was showing that wewere meeting a need with this collaborative,explaining what <strong>the</strong> services are, what<strong>the</strong> benefits are, <strong>the</strong> options. I think that’swhat made it successful. The employersneeded workers, <strong>the</strong> agencies needed tomeet <strong>the</strong>ir numbers, and we were really<strong>the</strong> only one in town who could provide<strong>the</strong> transportation. So we focused onexplaining where <strong>the</strong> benefits lie andhow we could help enhance somebody’sservices without trying to reinvent<strong>the</strong> wheel.


29HEADS OR TAILSMany of <strong>the</strong>m would not send <strong>the</strong>ir clientsto us because <strong>the</strong>y did not like <strong>the</strong> randomassignment. They felt like we were setting<strong>the</strong>ir clients up for failure.—Mandi HuserThe Challenges of Random AssignmentThe purpose of a demonstration project isto put good intentions to <strong>the</strong> test, to seewhe<strong>the</strong>r programs and policies that looksensible on paper can function in <strong>the</strong> realworld. Ideally, <strong>the</strong> knowledge that is gainedalong <strong>the</strong> way can <strong>the</strong>n be used to shapefuture initiatives and inform decisionsabout how best to allocate funds. It is atricky enterprise, though, as <strong>the</strong> empiricalaims of social science often brush upagainst <strong>the</strong> more immediate concernsof serving people in need.tested <strong>the</strong>ir own commitments to policyresearch and social service.<strong>In</strong> all likelihood, <strong>the</strong>se problems weremagnified by <strong>the</strong> scarcity of job-readyclients. If recruitment had not been sodifficult, <strong>the</strong> projects would have had toturn some people away to avoid havingtoo many participants. <strong>In</strong> that case,designating some of <strong>the</strong>m as membersof <strong>the</strong> control group might have beeneasier to accept.Linda: The fact that we had <strong>the</strong> randomassignment was a stigma in our partners’eyes, because if <strong>the</strong>y referred a client tous, we might refer <strong>the</strong>m right back as acontrol anyway. They didn’t want to putpeople through that process, so that wasa big barrier. We kept trying to explainthat you have to have something tocompare it with.I don’t think any of my staff liked random assignment. The clients we’reserving already deal with enough rejection.—Roz Staples-StreeterThis tension is reflected in Bridges toWork’s design. <strong>In</strong> Baltimore, Milwaukee,St. Louis and Denver, half of <strong>the</strong> candidatesrecruited were randomly assignedto a treatment group and provided withBridges to Work services. The o<strong>the</strong>r halfwere assigned to a control group and wereineligible for <strong>the</strong>se services.Random assignment was used at <strong>the</strong>sefour sites because it has <strong>the</strong> greatestcredibility with policymakers. If a programcan show a positive impact, as measuredagainst a control group, <strong>the</strong>n it can havea powerful impact on how public fundsare allocated in <strong>the</strong> future. Yet randomassignment poses a real dilemma for <strong>the</strong>staff trying to implement a program. TheBridges directors in Baltimore, Milwaukee,St. Louis and Denver quickly found thatrandom assignment weakened <strong>the</strong>irrelationships with potential participantsand partner organizations and at timesChris: But it’s hard on <strong>the</strong> people youdon’t get to serve.Linda: They feel like guinea pigs, especiallyin our community. That’s why we changed<strong>the</strong> name. We didn’t say “treatments” or“controls.” We made it “commuter” versus“non-commuter,” and it didn’t sound aslethal. That was a big change.Chris: Did you meet any resistance inDenver to <strong>the</strong> fact that some people wereassigned to a control group and were notgetting served?Mandi: Yes, especially from <strong>the</strong> CBOs,training and employment programs, thosetypes of things. One reason some of <strong>the</strong>mwould not send <strong>the</strong>ir clients to us wasbecause <strong>the</strong>y did not like <strong>the</strong> randomassignment. They felt like we were setting<strong>the</strong>ir clients up for failure. We were veryup front with our people. During <strong>the</strong>orientation we laid everything out on <strong>the</strong>


30line and said, “This is <strong>the</strong> deal. Do youwant to take advantage of it or not?” Wehad people get up and walk out in <strong>the</strong>middle of orientations because <strong>the</strong>y didn’tfeel like taking that 50/50 chance—abetter chance of getting a job than goingto an employer and being 1 out of 100applicants.Chris: Was random assignment <strong>the</strong>main reason you weren’t able to collaborateeffectively, or were <strong>the</strong>re o<strong>the</strong>rsignificant factors?Mandi: It was a factor, but randomassignment was not an excuse for ourinability to bring in <strong>the</strong> amount of peoplewe needed to. What really made it hardfor our partners to refer people to uswas <strong>the</strong> economy.Chris: But isn’t that part of doing socialscienceresearch?Mandi: Right, that’s what it was, research. Westarted sending our controls $10 gift certificatesto a grocery store, just for spending <strong>the</strong>time completing <strong>the</strong> survey. That seemed tohelp some. We got a little bit of bad word ofmouth at <strong>the</strong> beginning because peopleweren’t very happy about random assignment.But as we went along, we got betterat explaining it and calming people down.I guess it’s always going to have an impactbecause <strong>the</strong>re’s no happy, positive way youcan explain random assignment.We had to get to <strong>the</strong> point where weaccepted that it was a research study.We’re a human-services agency; we try tohelp people. And it didn’t feel like youWe told people <strong>the</strong>ir participation could help promote reversecommuting in <strong>the</strong> future…And we reminded <strong>the</strong>m that Bridges wasa test case that could make a real difference in <strong>the</strong>ir community.—Linda Stewart-ByrdChris: How did your staff feel about it?Mandi: It was really hard for <strong>the</strong>m at first.Every time we had an enrollment, we’dsay, “Okay, if this person is a treatment, wecould place <strong>the</strong>m here, here, and here.”You’d see <strong>the</strong>se great people come in, andyou knew where you were going to place<strong>the</strong>m. Then <strong>the</strong>y’d end up being a control.Our service coordinator would have tocall and tell <strong>the</strong>m <strong>the</strong>y were in <strong>the</strong> controlgroup. Left and right, people would beirritated: “I don’t understand why Ididn’t get in <strong>the</strong> good group. Was it howI answered <strong>the</strong> questions?” No matter howmany times we would explain it to <strong>the</strong>m,<strong>the</strong>y would get upset. It was frustrating for<strong>the</strong> staff as well because an employer mightneed six people to do a job, and <strong>the</strong> sixwho would have been a perfect matchmight be assigned to <strong>the</strong> control group.were helping people when you had to kickhalf <strong>the</strong> people back out. Once <strong>the</strong> staffgot past that, it was easier.Chris: How did random assignment goover in Milwaukee?David: I didn’t like it any more than <strong>the</strong>o<strong>the</strong>r directors. There were some misunderstandingswith participants who thought<strong>the</strong>y were going to get a job and <strong>the</strong>nended up as controls. But even when <strong>the</strong>ydid understand, it was hard. Here you are:controls are calling for referrals, but you’relimited in what you can do. Since Bridgesis part of <strong>the</strong> Milwaukee County PIC, <strong>the</strong>reare lots of o<strong>the</strong>r services we could tie <strong>the</strong>min to. But in <strong>the</strong>ory <strong>the</strong>y would have to goout on <strong>the</strong>ir own to find employment ortraining. The problem is that in MilwaukeeCounty we’re tied into all of those programs,or at least a good portion of <strong>the</strong>m.


31The concern was <strong>the</strong> integrity of <strong>the</strong> data,skewing it in some way, and I totallyunderstand that. It’s a demonstrationgrant, and it’s a study to make a determinationfor future funding and for futurepolicy. But what are you going to do? It’sone of those things where you’re damnedif you do and damned if you don’t. Howdeeply do you get involved? When controlscalled, we communicated with <strong>the</strong>m. <strong>In</strong>some cases, we’ve worked with <strong>the</strong>m on<strong>the</strong>ir resumes, or said, “Okay, this is whatyou need to do.” We made referrals to <strong>the</strong>one-stop system. But that was as far as wewent. There was nothing else we could do.Chris: Was random assignment a problemin St. Louis?Roz: I did not like it at all. I don’t thinkany of my staff liked random assignment.The clients we’re serving already deal wi<strong>the</strong>nough rejection. To scoop <strong>the</strong>m up andget <strong>the</strong>m excited about a new, innovativeprogram and <strong>the</strong>n tell <strong>the</strong>m that you haveano<strong>the</strong>r selection, ano<strong>the</strong>r criteria, or thatsomeone is going to determine your fateat a push of a button, did not sit well. <strong>In</strong>ever enjoyed telling people. I didn’t likethat at all. Look at <strong>the</strong> clients we’reserving: <strong>the</strong>y get rejection all <strong>the</strong> time.Chris: How did you overcome <strong>the</strong> challengesyou faced as a result of randomassignment?Linda: We established trust. We gave <strong>the</strong>big picture of why you needed randomassignment. We didn’t just do it; wethoroughly explained it in <strong>the</strong> orientationand with our collaborative. We really hadto make sure that people understood whatwe were doing, and we explained <strong>the</strong> longrangebenefits.Chris: And what did you tell <strong>the</strong>m thosebenefits were?Linda: Well, we told people <strong>the</strong>ir participationcould help promote reversecommuting in <strong>the</strong> future and help changepublic policy as it relates to transportationand employment in <strong>the</strong> suburbs. Wetold <strong>the</strong>m <strong>the</strong>y could help influence <strong>the</strong>decision makers in Maryland publictransportation, in local jurisdictions, andeverybody who was involved. And wereminded <strong>the</strong>m that Bridges was a testcase that could make a real differencein <strong>the</strong>ir community.


32CONCLUSIONIt takes so long to get things moving,we’re planning for <strong>the</strong> year 2020 now.That becomes really frustrating whensomebody needs to get to work tonight.—Linda Stewart-ByrdTaking in <strong>the</strong> Local LandscapeRunning a demonstration project is hardwork. Site directors and <strong>the</strong>ir staffs have tobuild <strong>the</strong> capacity to pull it off, operateunder constant scrutiny, produce resultswithin a narrow time frame, and <strong>the</strong>n face<strong>the</strong> possibility of having to scale back orshut down just as things start to hum. Yet<strong>the</strong> reality of this struggle, and what it saysabout <strong>the</strong> strategy being tested, is oftenoverlooked in reports about initiatives likeBridges to Work.Like any national demonstration, Bridgesbegan with years of careful planning. Thegoal was to develop a model that stood areasonable chance of success and—equallyimportant—that could provide meaningfulinformation about how and why thingsturned out as <strong>the</strong>y did. Yet <strong>the</strong> dominantchord that <strong>the</strong> five project directors strikein this report is how difficult and howcritical it was to adapt <strong>the</strong> original designto make it work in very different contexts.Time and again <strong>the</strong>y found that economic,political, and cultural dynamics variedgreatly from suburb to suburb and site tosite. These differences were anticipated in<strong>the</strong> program design, but <strong>the</strong>y could not bedealt with in <strong>the</strong> abstract.As <strong>the</strong> demonstration got under way, <strong>the</strong>project directors also wrestled with conditionsthat had changed considerably sinceBridges was designed. The economy ralliedand unemployment plummeted. Localpartners that had promised to refer clientsto Bridges seldom delivered, and a fewtransportation providers bailed out when<strong>the</strong> jobs were too far away or ridershipdropped. The prospects for survival andsuccess ultimately hinged on how effectively<strong>the</strong> five project directors managed<strong>the</strong>se complexities and how shrewdly <strong>the</strong>yadapted <strong>the</strong> blueprint to fit <strong>the</strong>ir locallandscapes. These are some of <strong>the</strong> lessons<strong>the</strong>y learned along <strong>the</strong> way:• Transportation: It may not be <strong>the</strong> onlybarrier to employment in <strong>the</strong> suburbs, buttransportation does pose some formidablechallenges. The challenges and costs ofproviding transportation services wereone of <strong>the</strong> biggest surprises for some of<strong>the</strong> directors. Among <strong>the</strong> many logisticalissues to be resolved were <strong>the</strong> needs ofemployers (covering staggered shifts,making provisions for overtime) andemployees (coordinating child care,running a household) and <strong>the</strong> relativedistribution of jobs and people indifferent metropolitan areas. Most of<strong>the</strong> sites also found <strong>the</strong>y could not takequality service for granted, which ledBaltimore, for example, to train itsdrivers to show more respect for riders.Given <strong>the</strong>se complexities and <strong>the</strong> costsassociated with <strong>the</strong>m, many directorsfelt that reverse-commute programsmay only be feasible if governmentor employer subsidies are availableto supplement <strong>the</strong> costs to riders.• Recruitment and Placement: With <strong>the</strong>nation’s economy surging, <strong>the</strong> sites had tomodify <strong>the</strong>ir strategies to attract and serve aless work-ready population than anticipated.As labor markets tightened and <strong>the</strong>number of job-ready workers dwindled,it grew increasingly hard to recruitqualified participants, place <strong>the</strong>m injobs and keep <strong>the</strong>m employed. Severalsites expanded <strong>the</strong>ir recruiting areasbut found that such action exacerbated<strong>the</strong> problems with transportation. Theyalso explored new approaches torecruitment, like radio advertisementsin St. Louis and Denver and outreachto homeless people and ex-offenders inChicago. Baltimore, meanwhile, foundit helpful to provide riders with softskillstraining based on <strong>the</strong> STRIVEprogram in New York, which emphasizesa positive attitude and goodcommunication skills.


33• Discrimination: The marketplace, whosedominant ideology is <strong>the</strong> profit motive, cansometimes be a catalyst for racial tolerance.The project directors noted that manyemployers, out of concern for <strong>the</strong>irbottom line, did not seem to care whatrace <strong>the</strong>ir workers were so long as <strong>the</strong>ywere industrious and reliable. Denverand Chicago reported that a numberof Bridges participants experiencedconflicts with co-workers, whileBaltimore had one memorable run-inwith some suburban dwellers: a groupof restaurant and hotel workers drewopposition from <strong>the</strong> Ku Klux Klan. Butoverall, <strong>the</strong> sites encountered far fewerproblems with racism and stereotypesthan expected.• Collaboration: Partnerships that look goodon paper may not bear fruit in <strong>the</strong> real world,particularly if <strong>the</strong>y lack provisions forincentives or accountability. All five sitesstruggled, in varying degrees, to developmeaningful relationships with o<strong>the</strong>rpublic and private organizations. Theoriginal collaboratives often brokedown on account of communicationbarriers, perceived competition,confusion over welfare reform andresistance to random assignment.Baltimore was able to revitalize <strong>the</strong>separtnerships by trading favors andgaining trust, while o<strong>the</strong>r sites forgednew alliances that were both morestrategic and more viable.• Random Assignment: Despite its nobleintentions, social-science research can appearheartless and drive away potential partnersand participants. Coping with resistanceto random assignment when recruitmentlagged was one of <strong>the</strong> toughestchallenges <strong>the</strong> sites faced. <strong>In</strong> a weakereconomy, with higher unemploymentand more job-ready workers, it mighthave been less problematic. Butbecause <strong>the</strong> sites were struggling tomeet <strong>the</strong>ir recruitment goals, turningaway qualified participants was doublyhard. Denver found that it helped tothank applicants who fell into <strong>the</strong>control group by offering <strong>the</strong>m giftcertificates, while Baltimore sought toexplain <strong>the</strong>ir vital role in informing andshaping public policy.As <strong>the</strong> Bridges demonstration nearscompletion, <strong>the</strong> five sites are lookingahead to new services and new sources offunding. The organizations that operatedBridges in Baltimore, Milwaukee, and St.Louis continue to provide transportationservices. <strong>In</strong> Chicago and Denver, <strong>the</strong>agencies plan to redouble <strong>the</strong>ir effortsto provide job training and employmentservices. Whichever path <strong>the</strong>y take, <strong>the</strong>ywill be sure to remember one messagethat underlies all of <strong>the</strong> observations inthis report: <strong>the</strong> need to adapt <strong>the</strong> project’soriginal design to better suit current needsand real communities. “It’s an inevitablepart of any grant, demonstration or o<strong>the</strong>rwise,”said Milwaukee’s David Wilson.“There are some changes that you makemidstream. You’re always tinkering. Thefolks putting toge<strong>the</strong>r <strong>the</strong> design haveno control over <strong>the</strong> external factors oncethat program has been launched. You’llsee that with any demonstration, anygrant, any product. They call it continuousimprovement, and it’s a wayto address <strong>the</strong> changing nature of achanging environment.”


34APPENDIX A: SITE DESCRIPTIONSThe five Bridges to Work demonstration sites shared a number of characteristics. <strong>In</strong> eachcase, participants from designated urban neighborhoods (<strong>the</strong> origin) were driven toand from jobs in specified suburbs (<strong>the</strong> destination). Each project provided a targetedcommuting service—typically a ride on a van or bus, or both—that connected <strong>the</strong> originand destination using routes and schedules that reduced commuting time and distanceas much as possible and that filled gaps in public city-to-suburb transit services. <strong>In</strong> casesof illness or personal emergencies, workers were guaranteed a ride home from work in <strong>the</strong>middle of <strong>the</strong>ir shift. Each project also provided limited support services to participantsand employers. Each site had a project director, who managed all day-to-day activities,and a convener, who executed <strong>the</strong> cooperative agreement with hud and had overallresponsibility for <strong>the</strong> project.Baltimore. <strong>In</strong> East Baltimore, Bridges to Work staff ran <strong>the</strong> program from a renovatedrow house near <strong>the</strong> Johns Hopkins Hospital complex. Baltimore Bridges was part of <strong>the</strong>Historic East Baltimore Community Action Coalition, one of six entities that administerprograms in <strong>the</strong> city’s federally designated Empowerment Zone. Baltimore recruitedparticipants in East Baltimore and helped <strong>the</strong>m find jobs in Howard and Anne Arundelcounties, often near Baltimore-Washington <strong>In</strong>ternational Airport. Fourteen-passengervans transported riders from designated points in East Baltimore directly to <strong>the</strong>ir workplaces. The vans were owned by Bridges and leased to Yellow Transportation <strong>In</strong>c., anexperienced, private, for-profit transit company that trained <strong>the</strong> drivers, handledmaintenance and insurance costs, and worked closely with <strong>the</strong> Bridges staff to manage<strong>the</strong> routes and schedules. Riders paid $37.50 per week for this seven-day-a-week,24-hour-a-day service.Chicago. <strong>In</strong> Chicago, Bridges to Work was operated under <strong>the</strong> aegis of <strong>the</strong> SuburbanJob-Link Corporation (sjl), a job-placement and transportation service that has beenserving disadvantaged workers since 1971. Job development, placement, and supportactivities took place primarily at sjl’s facility in Bensenville, a community that abutsO’Hare <strong>In</strong>ternational Airport. Participants were recruited in several neighborhoods onChicago’s West Side and placed in jobs near O’Hare, in one of <strong>the</strong> nation’s largestindustrial parks. Participants commuted on 50-passenger buses which were operated bySJL. The buses brought riders to <strong>the</strong> SJL offices from which point <strong>the</strong>y took a smallervan to <strong>the</strong>ir place of employment. Riders boarded <strong>the</strong> buses at locations in <strong>the</strong>ir neighborhoodsand paid $4.00 per round trip.Denver. Bridges operated under <strong>the</strong> auspices of Curtis Park Community Center, undercontract to <strong>the</strong> Mayor’s Office of Employment and Training. The program operated inDenver’s Five Points-Curtis Park neighborhood, 10 blocks from <strong>the</strong> heart of downtown.Participants were drawn from low-income neighborhoods in Denver and ArapahoeCounty and placed in jobs primarily in <strong>the</strong> South Side I-25 corridor, <strong>the</strong> Denver WestOffice Park, and o<strong>the</strong>r suburbs. The targeted commute combined bus services providedby <strong>the</strong> Regional Transit District, <strong>the</strong> metro area’s public transit provider, and shuttlevans operated under a contract with a private, for-profit vendor. <strong>In</strong> <strong>the</strong> Spring of 1999,<strong>the</strong> vendor discontinued <strong>the</strong>se services, and a suitable replacement could not be found.The remaining Bridges participants rode <strong>the</strong> public transit buses to and from work forfree for 18 months.


Milwaukee. The Milwaukee Private <strong>In</strong>dustry Council operated Bridges out of its downtownheadquarters. Participants resided in neighborhoods in <strong>the</strong> nor<strong>the</strong>rn and sou<strong>the</strong>rnsections of <strong>the</strong> city and were placed in jobs in Washington County to <strong>the</strong> north, WaukeshaCounty to <strong>the</strong> west, and Racine and Kenosha Counties to <strong>the</strong> south. Almost all commutedto <strong>the</strong>ir jobs on 14-passenger vans owned by, and operated under contract with a numberof providers throughout <strong>the</strong> demonstration, including Goodwill <strong>In</strong>dustries of Sou<strong>the</strong>asternWisconsin, a private, not-for-profit transit provider and three private, for-profit providers:Transit Express, J & W Transport and TW Transport. Vans departed from three majorpick-up points and took riders directly to <strong>the</strong>ir suburban work sites. Bridges participantsreceived free transportation for 18 months.St. Louis. The East-West Gateway Coordinating Council, <strong>the</strong> region’s metropolitanplanning organization, ran Bridges from offices in downtown St. Louis. Project staffrecruited participants primarily from neighborhoods on <strong>the</strong> city’s north central, northwestern,and south end sections, as well as several inner-ring suburbs of neighboringSt. Louis County. Workers were placed in jobs west of <strong>the</strong> city in <strong>the</strong> Chesterfield Valley.The targeted commute combined bus service operated by <strong>the</strong> Bi-State DevelopmentAgency, <strong>the</strong> region’s public transit agency, and van service operated by AbbottTransportation Services, a 30-year-old, private, not-for-profit ambulance and Medicaidtransportation provider. Workers ga<strong>the</strong>red at a Bi-State transit hub, where a Bridges vanpicked <strong>the</strong>m up and took <strong>the</strong>m to work. Riders paid $1.25 each way for <strong>the</strong> Bi-Stateportion of <strong>the</strong> trip. The Bridges van services were available for free for 18 months.


36APPENDIX B: CONTACT LISTBRIDGES TO WORK BALTIMORELinda Stewart-ByrdManager of Alternative TransportationOffice of Planning and Capital ProgrammingMaryland Department of TransportationP.O. Box 8755BWI Airport, MD 21240-0755P: 410-865-1308F: 410-850-9263lstewart-byrd@mdot.state.md.usRosena JonesProgram DirectorHistoric East Baltimore CommunityAction Coalition, <strong>In</strong>c. (HEBCAC)2026 McElderry StreetBaltimore, MD 21205P: 410-614-5791F: 410-614-8674rjones@hebcac.orgBRIDGES TO WORK CHICAGORobert CarterDirector of DevelopmentSuburban Job-Link231 South Jefferson Street, Suite 700Chicago, IL 60651-5613P: 312-612-7600F: 312-612-7610JobOasis@aol.comBRIDGES TO WORK DENVERMandi HuserDeputy DirectorCurtis Park Community Center929 29th StreetDenver, CO 80205P: 303-295-2399F: 303-295-2030huser@uswestmail.netBRIDGES TO WORK MILWAUKEEDavid WilsonExecutive Vice PresidentPrivate <strong>In</strong>dustry Council of MilwaukeeCounty101 W. Pleasant Street, Suite 201Milwaukee, WI 53212P: 414-270-1731F: 414-225-2375dwilson@milwjobs.comBRIDGES TO WORK ST. LOUISRoz Staples-StreeterProject ManagerEast-West Gateway Coordinating Council4144 Lindell Avenue, Suite 108St. Louis, MO 63108P: 314-531-1716F: 314-531-1780roz@ewgateway.org


37U.S. DEPARTMENT OF HOUSING ANDURBAN DEVELOPMENTJennifer StoloffSocial Science AnalystOffice of Policy Development andResearch451 Seventh Street, S.W., Room 8140Washington, D.C. 20410P: 202-708-3700, ext. 5723F: 202-708-5873Jennifer_A._Stoloff@HUD.GOVPUBLIC/PRIVATE VENTURESCarol ClymerSenior Program Director2005 Market Street, Suite 900Philadelphia, PA 19103P: 215-557-4495F: 215-557-4469cclymer@ppv.orgAnne RoderSenior Research Associate2005 Market Street, Suite 900Philadelphia, PA 19103P: 215-557-4471F: 215-557-4469aroder@ppv.org


38Public/Private Ventures is a nationalnonprofit organization whose missionis to improve <strong>the</strong> effectiveness of socialpolicies, programs and communityinitiatives, especially as <strong>the</strong>y affect youthand young adults. <strong>In</strong> carrying out thismission, P/PV works with philanthropies,<strong>the</strong> public and business sectors, andnonprofit organizations.Board of DirectorsSiobhan Nicolau, ChairPresidentHispanic PolicyDevelopment ProjectAmalia V. BetanzosPresidentWildcat ServiceCorporationYvonne ChanPrincipalVaughn Learning CenterMitchell S. FromsteinChairman EmeritosManpower, <strong>In</strong>c.Susan FuhrmanDean, Graduate School ofEducationUniversity of PennsylvaniaChristine L. James-BrownPresidentUnited Way of Sou<strong>the</strong>asternPennsylvaniaMat<strong>the</strong>w McGuireTelesis CorporationMichael P. MorleySenior Vice PresidentEastman Kodak CompanyJeremy NowakChief Executive OfficerThe Reinvestment FundMarion PinesSenior Fellow<strong>In</strong>stitute for Policy StudiesJohns Hopkins UniversityIsabel Carter StewartExecutive DirectorChicago Foundation forWomenCay StrattonDirectorDepartment for Educationand Employment,London U.K.Marta TiendaProfessor of SociologyPrinceton UniversityGary WalkerPresidentPublic/Private VenturesWilliam Julius WilsonLewis P. and Linda L.Geyser UniversityProfessorHarvard UniversityDesign: Malish & Pagonis - www.malishandpagonis.com


Public/Private VenturesThe Chanin Building122 East 42nd Street, 41st FloorNew York, NY 10168Tel: 212-822-2400Fax: 212-949-0439For additional copies of reportsor for more information:One Commerce Square2005 Market Street, Suite 900Philadelphia, PA 19103Tel: 215-557-4400Fax: 215-557-4469Url: http://www.ppv.org

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