Developing Business Competence: A model based on Viable Systems

Developing Business Competence: A model based on Viable Systems Developing Business Competence: A model based on Viable Systems

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Seminar on “Organisational Restructuring of SEBs” D.V. Ramana � One of the important performance indicators of the distribution companies is ‘Collection as % of Billing’. Overall collection has declined from 71.2% (98-99) to 64.4% (99-00) for the LT and HT consumers. The following table shows such reduction in collection performance of the distribution companies Collection as % of Billing Wesco Nesco Southco Cesco 1998-99 90.9 86.3 78.4 75.9 1999-00 77.2 75.0 76.1 68.0 Source: Internal Records of the Distribution Companies � The major shareholder of Cesco, AES is contemplating to sell its stake and withdraw from the distribution business. ong>Developingong> ong>Businessong> ong>Competenceong> using VSM For a problem of this magnitude, it is not possible to find solutions overnight. There is no quick fix to the problems facing the power distribution business or the SEB who are engaged in power distribution along with the other activities of transmission and generation. We need a paradigm shift from the conventional thought of changing the ownership for improving the performance, to developing organisational competence at the unit level. The focus should be on developing viable business system. There are several ong>modelong>s to develop such competence, some focus on the individuals and others on the organisation 10 . One such ong>modelong> is Viable Systems Model (VSM). VSM of Stafford Beer 11 is ong>basedong> on the ideas from the science of organisation. VSM portrays a powerful image of a well organised business and focuses on organisation rather than structure (Jackson & Flood 1991). A viable organisation must be able to 12 : � Make all normal decisions effectively; � Adapt itself to changes in the demands made by the world (includes customers, employees, suppliers, competitors etc) around it; and � Learn from experience. Principles of VSM: VSM is ong>basedong> on the following cybernetic principles(Jackson & Flood 1991): � The whole system is replicated in parts. In other words, an organisation is a combination of several viable sub-systems and it operates in larger system called meta-system. � The sources of command and control are spread throughout the viable system, which enhances self-organisation and localised management. � The emphasis is on the relationship between the viable unit and its environment in terms of influencing and being influenced by it. VSM: A brief Introduction The VSM is the arrangement of five functional elements called System-1 to System-5 that are interconnected through a complex information and control loops. The emphasis on repetition allows one to use the same basic ong>modelong> to represent, a company, its divisions and the wider organisations of which it may also be a functional part (Jackson & Flood 1991). 6

Seminar on “Organisational Restructuring of SEBs” D.V. Ramana The System-1 of an organisation consists of the various parts of it directly concerned with implementation of the major objective/or the one responsible for undertaking the main activity of the organisation. These are defined as departments, or divisions, or subsidiaries, or units etc. It is important to note that each part is autonomous in its own right. This means the parts themselves must be viable systems and must exhibit the features of all five functions. Systems-2 to 5 are the channels for controlling (Holmberg 1991) the separate system-1s and they emerge from the need to facilitate the operations of system-1, and to ensure the suitable adaptation of the whole organisation. System-2 comprises the information system necessary to decentralised decision making within system-I and to solving problems, which develop between the separate, system–1s. This is carried out through formal reporting and through people building their own networks or contacts. System-3: This is the control function that maintains internal stability and ensures effective implementation of policies. System-4: An intelligence gathering function. It is the point in the organisation where internal and external information can be brought together System-5: It is responsible for policies. It balances today’s operations against tomorrow’s needs, and investments. Besides the above five systems, the ong>modelong> stresses the importance of appropriate information flows and communication links. This information is about how the different parts of the organisation, and the organisation as a whole, are performing in relation to their respective goals. Beer (1985) suggests following three levels of achievements: � Actuality: Refers to the current achievement with existing resources within existing constraints; � Capability: Refers to the possible achievement using existing resources with existing constraints; and � Potentiality: Refers to what could be achieved by developing resources and removing constraints. Application of VSM in Power Sector: Power sector is experiencing unprecedented changes because of the fast changes in the field of technology, feasibility of un-bundling, change in ownership and control, dynamic goals of the different activities. In such a situation, the need for a scientific ong>modelong>, such as VSM, that is ong>basedong> on cybernetic principles encompassing many ideas from management science cannot be overemphasised. Several authors have proved the general applicability of the ong>modelong> 13 and it has been argued that the VSM can provide the premises to underpin efficient and effective managerial actions. VSM can help in diagnosing the problems facing the power sector and provide a mechanism to develop business competency. In this section an effort will be made to use VSM as tool for developing business competence of one of the distribution companies viz. Cesco by undertaking the following steps: a) Identify the System; b) Establish and study five systems of the ong>modelong> at the corporate and division level; and c) Use VSM for addressing some of the problems facing Cesco. 7

Seminar <strong>on</strong> “Organisati<strong>on</strong>al Restructuring of SEBs” D.V. Ramana<br />

� One of the important performance indicators of the distributi<strong>on</strong> companies is<br />

‘Collecti<strong>on</strong> as % of Billing’. Overall collecti<strong>on</strong> has declined from 71.2% (98-99) to 64.4%<br />

(99-00) for the LT and HT c<strong>on</strong>sumers. The following table shows such reducti<strong>on</strong> in collecti<strong>on</strong><br />

performance of the distributi<strong>on</strong> companies<br />

Collecti<strong>on</strong> as % of Billing<br />

Wesco Nesco Southco Cesco<br />

1998-99 90.9 86.3 78.4 75.9<br />

1999-00 77.2 75.0 76.1 68.0<br />

Source: Internal Records of the Distributi<strong>on</strong> Companies<br />

� The major shareholder of Cesco, AES is c<strong>on</strong>templating to sell its stake and withdraw<br />

from the distributi<strong>on</strong> business.<br />

<str<strong>on</strong>g>Developing</str<strong>on</strong>g> <str<strong>on</strong>g>Business</str<strong>on</strong>g> <str<strong>on</strong>g>Competence</str<strong>on</strong>g> using VSM<br />

For a problem of this magnitude, it is not possible to find soluti<strong>on</strong>s overnight. There is no quick<br />

fix to the problems facing the power distributi<strong>on</strong> business or the SEB who are engaged in power<br />

distributi<strong>on</strong> al<strong>on</strong>g with the other activities of transmissi<strong>on</strong> and generati<strong>on</strong>. We need a paradigm<br />

shift from the c<strong>on</strong>venti<strong>on</strong>al thought of changing the ownership for improving the performance,<br />

to developing organisati<strong>on</strong>al competence at the unit level. The focus should be <strong>on</strong> developing<br />

viable business system. There are several <str<strong>on</strong>g>model</str<strong>on</strong>g>s to develop such competence, some focus <strong>on</strong> the<br />

individuals and others <strong>on</strong> the organisati<strong>on</strong> 10 .<br />

One such <str<strong>on</strong>g>model</str<strong>on</strong>g> is <strong>Viable</strong> <strong>Systems</strong> Model (VSM). VSM of Stafford Beer 11 is <str<strong>on</strong>g>based</str<strong>on</strong>g> <strong>on</strong> the ideas<br />

from the science of organisati<strong>on</strong>. VSM portrays a powerful image of a well organised business<br />

and focuses <strong>on</strong> organisati<strong>on</strong> rather than structure (Jacks<strong>on</strong> & Flood 1991). A viable organisati<strong>on</strong><br />

must be able to 12 :<br />

� Make all normal decisi<strong>on</strong>s effectively;<br />

� Adapt itself to changes in the demands made by the world (includes customers, employees,<br />

suppliers, competitors etc) around it; and<br />

� Learn from experience.<br />

Principles of VSM:<br />

VSM is <str<strong>on</strong>g>based</str<strong>on</strong>g> <strong>on</strong> the following cybernetic principles(Jacks<strong>on</strong> & Flood 1991):<br />

� The whole system is replicated in parts. In other words, an organisati<strong>on</strong> is a combinati<strong>on</strong> of<br />

several viable sub-systems and it operates in larger system called meta-system.<br />

� The sources of command and c<strong>on</strong>trol are spread throughout the viable system, which<br />

enhances self-organisati<strong>on</strong> and localised management.<br />

� The emphasis is <strong>on</strong> the relati<strong>on</strong>ship between the viable unit and its envir<strong>on</strong>ment in terms of<br />

influencing and being influenced by it.<br />

VSM: A brief Introducti<strong>on</strong><br />

The VSM is the arrangement of five functi<strong>on</strong>al elements called System-1 to System-5 that are<br />

interc<strong>on</strong>nected through a complex informati<strong>on</strong> and c<strong>on</strong>trol loops. The emphasis <strong>on</strong> repetiti<strong>on</strong><br />

allows <strong>on</strong>e to use the same basic <str<strong>on</strong>g>model</str<strong>on</strong>g> to represent, a company, its divisi<strong>on</strong>s and the wider<br />

organisati<strong>on</strong>s of which it may also be a functi<strong>on</strong>al part (Jacks<strong>on</strong> & Flood 1991).<br />

6

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