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employees the Ministry will contribute 75% of the expenditure.For businesses of over 100 employees the Ministry willcontribute 50% towards the expenses.2.2 Operation and Promotion of Industrial Design -Aim of the program: the assimilation of industrial design byencouraging the participation of designers in internationalexhibitions, and award of prizes for industrial design. inaddition, the program will manage and promote public relationsincluding: support of seminars, production of advertising,production of an image-related film, and so forth.The target group: industrial designers, manufacturingcompanies and bodies that support industrial design.Extent of the financing: contribution of up to 75% towardsrecognized expenditure.3. "Spark" Program - Creative Management and Growth -Aim of the program: improving the creativity and constantinnovative management in various fields by the holding ofworkshops in the business premises, tendering advice tothe management staff and to other persons employed in theenterprise, on subjects such as: creative thought, innovativestrategy, location of new markets, etc.Target Group: manufacturing enterprises employing 10 to 250employees.Extent of the aid: up to 150 hours of advice. The Ministry willcontribute 50% - 75% per hours of advice according to thenumber of persons employed.The Target Group: a manufacturing enterprise employing10-500 employees, with a basic management structure that isinterested in the renewal of growth and makes a commitmentto dedicate the resources, management-time and investmententailed in the program.Financing the Project: businesses employing up to 100employees - up to 100 hours of advice time are providedfor each business and the Ministry will contribute 75% ofthe expenditure. Businesses employing more that 100employees - up to 150 hours of advice time are providedfor each business and the Ministry will contribute 50% of theexpenditure. The total amount of advice time in terms of hoursis up to 150 hours per enterprise, with the exception of thetechnique of "Tuition for Creativity and Innovation" in respect ofwhich the total time amounts to 250 hours.4. Qualitative Management Program -Aim of the program: assistance to managers of enterprisesin the introduction of modern management methods adaptedto the characteristics of the enterprise and its needs, with theobject of improving the enterprise's profitability, increasing theperception of excellence, encouraging the use of advanced38 < Invest in the Negev and Galilee