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Encouragement and Support of Small Bus<strong>in</strong>essesDescription of <strong>the</strong> Project:The small and medium sized bus<strong>in</strong>esses are considered to be apr<strong>in</strong>cipal factor <strong>in</strong> <strong>the</strong> growth of <strong>the</strong> national economy and <strong>in</strong> <strong>the</strong>creation of places of employment They constitute a pr<strong>in</strong>cipal tool<strong>in</strong> <strong>the</strong> ability to achieve <strong>the</strong> goals of economic development andone of <strong>the</strong> ma<strong>in</strong> tiers <strong>in</strong> <strong>the</strong> economy and <strong>in</strong> Israeli Society. In viewof this, it was decided to create various programs and projectsfor <strong>the</strong> encouragement and support of small and medium sizedbus<strong>in</strong>esses <strong>in</strong> <strong>the</strong> Negev and <strong>in</strong> Galilee.The follow<strong>in</strong>g are examples of a number of <strong>the</strong> speciallydesignated programs:• Remote Study - provides a solution <strong>in</strong> <strong>the</strong> sphere of tra<strong>in</strong><strong>in</strong>gfor small and medium sized bus<strong>in</strong>esses <strong>in</strong> <strong>the</strong> outly<strong>in</strong>g areas via<strong>the</strong> <strong>in</strong>ternet. This is done through <strong>the</strong> hold<strong>in</strong>g of courses and<strong>in</strong>struction by first rate lecturers via <strong>the</strong> <strong>in</strong>ternet, by remov<strong>in</strong>g<strong>the</strong> restriction of a m<strong>in</strong>imum number of participants and alsoprovid<strong>in</strong>g a solution <strong>in</strong> various spheres for geographicallydistant entrepreneurs.• Remote Bus<strong>in</strong>esses - development of <strong>in</strong>frastructures andtools <strong>in</strong> <strong>the</strong> sphere of market<strong>in</strong>g for bus<strong>in</strong>esses and <strong>in</strong>creas<strong>in</strong>g<strong>the</strong> market<strong>in</strong>g circle of such bus<strong>in</strong>esses by means of "remotecontrol market<strong>in</strong>g" with <strong>the</strong> object of br<strong>in</strong>g<strong>in</strong>g about an <strong>in</strong>crease<strong>in</strong> <strong>in</strong>come and profits, and with <strong>the</strong> object of <strong>in</strong>creas<strong>in</strong>g <strong>the</strong>number of persons employed <strong>in</strong> such bus<strong>in</strong>esses as a resultof an <strong>in</strong>crease of market<strong>in</strong>g and expansion of bus<strong>in</strong>essactivity. Every bus<strong>in</strong>ess <strong>in</strong> <strong>the</strong> Project is a recipient of <strong>the</strong> closesupervision of a lead<strong>in</strong>g market<strong>in</strong>g consultant and of a speciallydesigned aid package adapted to him <strong>in</strong> accordance with hisneeds.• Enterprise Centers for Students - Provides students andmembers of academic staff with appropriate tools for <strong>the</strong>enhancement and development of bus<strong>in</strong>ess <strong>in</strong>itiatives tocreate new sources of employment <strong>in</strong> <strong>the</strong> Negev and Galilee.The essence of <strong>the</strong> Project is to promote and develop <strong>the</strong>question of <strong>in</strong>itiatives <strong>in</strong> <strong>the</strong> outly<strong>in</strong>g areas by close assistanceto <strong>the</strong> students and <strong>the</strong> academic staff and provide <strong>the</strong>m withmanagement tools which will assist <strong>the</strong>m <strong>in</strong> efficiently operat<strong>in</strong>g<strong>the</strong> bus<strong>in</strong>esses that are opened <strong>in</strong> <strong>the</strong> future. Such closeassistance will be afforded before and after <strong>the</strong> open<strong>in</strong>g of <strong>the</strong>irbus<strong>in</strong>esses. In addition to this participants <strong>in</strong> <strong>the</strong> Project willbenefit from enrichment by means of conferences, lectures,courses and workshops on development <strong>in</strong>itiative subjects.The Projects are be<strong>in</strong>g undertaken <strong>in</strong> conjunction with <strong>the</strong> Smalland Medium Sized Bus<strong>in</strong>esses Adm<strong>in</strong>istration.Target Group:Small and medium-sized bus<strong>in</strong>ess owners and potentialdevelopers <strong>in</strong> <strong>the</strong> Negev and Galilee Region.23 < <strong>Invest</strong> <strong>in</strong> <strong>the</strong> Negev and GalileeM<strong>in</strong>istry of Indusry, Trade and Labor > Negev and Galilee Development Center

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