HDV Product Range 2010. - Creative Video

Expanding the HDV Format as aGlobal StandardFrom the outset, the HDV 1080i specificationof the HDV format has been developed torecord stunning HD images with 1080 activescanning lines on tape. It adopts the MPEG-2compression format, using 8-bit digitalcomponent recording at approximately 25Mb/s,which is the same data rate as the DVCAM/DV format, enabling a long recording time oncompact DV cassettes.For example, more than 60 minutes of highquality HD images can be recorded on amini DV cassette and Digital Master. As withthe DVCAM and DV formats, the HDV formatallows an i.LINK connection to compatiblenon-linear editors, enabling a cost-effective HDproduction system. The sheer volume of HDV1080i professional and consumer equipmentused around the world is a clear indicationthat HDV 1080i has become one of the mostpopular HD formats.Note: Although not used in Sony’s HDV products, the HDV formatalso defines the HDV 720p specification, which features 720effective scanning lines (progressive scanning system).Digital Master Tape – The PerfectMedia for HDVThe HDV specification includes two types of HDrecording – 720p at a video bit rate of 19Mbpsor 1080i at a rate of 25Mbps – allowing outputof either SD or HD signals for effortless integrationinto any existing production system. DigitalMaster tape has been designed and tested withHDV VTRs for outstanding performance.Understanding Digital Master TapeDesigned for any MiniDV, DVCAM or HDVcamcorder, Digital Master tape is unique. It’sthe only professional video tape with not onebut two active magnetic layers for 80% fewererrors than HDV consumer tape. Digital Masterprotects your precious films and images betterthan any other DV media from damagingdropouts and the adverse effects of dusty orsmoky environments, temperature and humiditychanges, repeated playback or extended timein pause mode.Long Recording TimeThe HDV format adopts the same trackpitch and tape speed as the DV format,thus offering the same recording time –a maximum of 63 minutes on a minivideocassette or a maximum of 276 minuteson a large shell videocassette such as DigitalMaster tape (see diagram below).Designed for Professional UseAs a professional, Sony recognises that yourneeds are different to those of a consumer.As a result, Sony’s professional HDV rangeincorporates more functions over the consumerproducts to help support you and yourproduction needs. For example:> DVCAM Support> B/W and Colour Selectable Viewfinder> White Balance Outdoor Level Shift> XLR Connectors and Mic Power Supply2 Year PrimeSupport Contract> 2-year SupportIncluded with all sales in the EU, Norway andSwitzerland, the Silver Support Pack extendsthe support period from the standard 1-yearwarranty to 2 years with the option to extendto a 3-year period. Not only that, the followingextra features and services are also included.> Operational HelpdeskOperational phone support is providedto give advice and help so that you canget the most out of your Professional HDVequipment and maximise its performance.The multi-lingual helpdesk is availablefrom Monday to Friday 0900-1800 CentralEuropean Time.> Collection AnywhereIn the event of equipment failure, Sony willarrange for the collection, repair and returnof the unit directly to your location, anywherein mainland EU, Norway or Switzerland. Thatmakes it simpler, quicker and even moreconvenient for you.> Repair within 7 daysSony will collect, repair and return the unitto your preferred location within 7 workingdays. So, minimum downtime, increasedconfidence and the ability to plan yourbusiness are guaranteed.> LoanIf the repair is likely to exceed 7 working days,Sony will contact you and offer to send aloan unit for the remainder of the repair.Flexible Recording MediaLong Recording Time: Track Pattern of the HDV 1080i SpecificationRecording FormatsRecording MediaDirection of Tape Travel10µmVideocassetteSub Code Sector6.35 mm(1/4 inch)MPEG-2 PES Sector (Video+ Audio + Search + AUX)CompactFlashITI sectorDirection of Head MotionITI: Insert and Track Information PES: Packetised Elementary Stream4