Fleet Electrification Roadmap

4 prefacefleet electrification roadmap 5OUR MISSIONLETTER FROM THE ELECTRIFICATION COALITIONThe Electrification Coalition is dedicated to reducing America’sdependence on oil through the electrification of transportation. Ourprimary mission is to promote government action to facilitate deploymentof electric vehicles on a mass scale. The Coalition serves as a dedicatedrallying point for an array of electrification allies and works to disseminateinformed, detailed policy research and analysis.ELECTRIFICATION COALITION MEMBERSJohn T. ChambersChairman & CEO, Cisco Systems, Inc.Timothy E. ConverChairman, President & CEO, Aerovironment, Inc.Peter L. CorsellNon-Executive Chairman, GridPoint, Inc.David W. CranePresident & CEO, NRG Energy, INC.Alexander M. CutlerChairman & CEO, Eaton CorporationSteven "Mac" HellerCo-Chairman & Interim CEO, CODA AutomotivePeter A. DarbeeChairman, CEO, & President, PG&E CorporationCharles GassenheimerChairman & CEO, Ener1, Inc.Seifi GhasemiChairman & CEO, Rockwood Holdings, Inc.Carlos GhosnPresident & CEO, Nissan Motor Company, LtdJeffrey R. ImmeltChairman & CEO, General Electric CompanyRay LaneManaging Partner, Kleiner Perkins Caufield & ByersRichard LowenthalFounder & CEO, Coulomb Technologies, Inc.Alex A. MolinaroliChairman, Johnson Controls-Saft andPresident, Johnson Controls Power SolutionsReuben MungerChairman & CEO, Bright Automotive, Inc.Jim PiroPresident & CEO, Portland General ElectricMike SegalChairman & CEO, LS Power GroupFrederick W. SmithChairman, President & CEO, FedEx CorporationEric SpiegelPresident & CEO, Siemens CorporationAndrew C. TaylorChairman & CEO, Enterprise HoldingsDavid P. VieauPresident & CEO, A123 Systems, Inc.In November 2009, the Electrification Coalition releasedthe Electrification Roadmap, a comprehensive policyframework analyzing the state of the electric drive vehicleindustry and the barriers to achieving higher rates ofpenetration in America’s light-duty vehicle fleet. The goalof the Roadmap was ambitious: to transform the U.S. lightdutyground transportation system from one that is oil-dependent to onepowered almost entirely by electricity, enhancing U.S. economic prosperityand safeguarding national security. The report proposed an ambitiousfederal initiative to establish ‘electrification ecosystems’ in a number ofAmerican cities. Electrification ecosystems—also known as deploymentcommunities—were designed to move grid-enabled electric vehicles (GEVs)past early adopters and into mainstream consumer markets.The Electrification Roadmap envisioned a competitive selection processmanaged by the Department of Energy (DOE). To compete, applicantcities and communities would need to demonstrate that they had madesignificant progress toward establishing the regulatory environmentin which GEVs would thrive. The most competitive applications woulddemonstrate the support of a broad range of public and private stakeholders,including utilities, utility regulators, large local employers, vehicle andcharger OEMs, and state and local governments. The winning communitieswould be eligible for targeted, amplified, temporary subsidies for consumers,infrastructure providers, and utilities. The program was proposed to advancein two phases and expire in 2018.