Program - American Public Power Association

Tuesday, September 25GAFAGAFAHRTITPublic Power and Tax-Exempt BondsGRAND SALON ACPE Field of Study: FinanceHear about the tax-exempt bond market, including an update onregulatory initiatives, tax reform and related legislative proposals thataffect public power utilities.Speaker: Mitch Rapaport, Partner, Nixon Peabody, LLP, Washington, D.C.Presiding: Edward Easterlin, Omaha, Neb.Fraud Prevention and DetectionGRAND SALON CCPE Field of Study: AuditingLearn how to prevent and detect fraud. Bring your own utilityexperiences to participate in the roundtable portion of the discussion.Speakers: Terry Thompson, General Auditor, Santee Cooper, Moncks Corner,S.C.; and Rick Wardrip, Chief Audit Executive, Salt River Project, Phoenix,Ariz.Presiding: Carol Shrein, Memphis, Tenn.Branding Yourself as an Employer ofChoiceGRAND SALON EHRCI: 1.5 / CPE Field of Study: Personnel/HRIs your utility like McDonald’s? Most customers think positively abouteating at McDonald’s ® but think negatively about working there. Doyour customers feel the same way about you? In this session, learn howto leverage public power’s uniqueness to hire (and keep) great people.Listen to how several municipal utilities have positioned themselves asemployers of choice in their local communities.Speaker: Debbie Kreider, Director – Human Resources, City Utilities ofSpringfield, Mo.Presiding: Jon Hofman, Holland, Mich.Cyber Security: Not If, but WhenVENETIAN ROOMCPE Field of Study: Specialized Knowledge & ManagementIs your utility prepared to meet the coming challenges on the cybersecurity front? This session will discuss the potential for regulation, costof action versus reaction, and potential threats.Speaker: Robert Shuler, Cyber Security Principal, SAIC Energy, League City,TexasPresiding: Dawn Malinowski, Sun Prairie, Wis.PMAUnderstanding the Rate Impacts ofRenewable EnergyGRAND SALON DCPE Field of Study: MarketingHow are utilities meeting the challenge of pricing distributed generationas more customers install solar panels and other devices? Are therecross-class subsidizations to consider when developing feed-in tariffsand net metering programs? Learn how renewable generation impactsrates.Speakers: Alcides Hernandez, Rate Analyst, Sacramento Municipal UtilityDistrict, Calif.; Diane Wilson, Managing Utility Analyst, Gainesville RegionalUtilities, Fla.; and Ralph Zarumba, Director – Energy, Navigant Consulting,Chicago, Ill.Presiding: Walter West, Atlanta, Ga.11:45 a.m. – 1:30 p.m.Lunch break (on your own)1:30 – 3 p.m.BREAKOUT SESSIONSRecommended CEUs .2 / PDHs 1.5 / CPEs 1.8CASGAFA10 Communication Techniques to ReachYour CustomersGRAND SALON BCPE Field of Study: MarketingHear about ways to communicate with customers, including bothnew methods and tried and true approaches. Examples will includeYouTube, providing customer usage data, bill stuffers, newspaper ads,radio commercials and more. Attendees will leave this session with awealth of new ideas on how to communicate effectively with customers,and how to combine multiple approaches to ensure you are reaching allof your customers.Speakers: Edward Roberts, Creative Director, ElectriCities of North Carolina,Inc., Raleigh, N.C.; and Kelly Davis, Marketing Manager, WPPI Energy, SunPrairie, Wis.Presiding: Annette Kinney, Hillsdale, Mich.Investment Strategies in a Low-Interest-Rate EnvironmentGRAND SALON ACPE Field of Study: FinanceLearn about techniques to evaluate and restructure the utility’sinvestment portfolio to build in the flexibility needed to respond tointerest rate changes.Speakers: Julie Hughes, Senior Vice President, and Scott Prickett, SeniorVice President & Managing Director, Davidson Fixed Income Management, Inc.,Minnetonka, Minn., and Denver, Colo.Presiding: Edward Easterlin, Omaha, Neb.12 2012 APPA Business & Financial Conference