Women-and-Sport-Repucom

Women-and-Sport-Repucom Women-and-Sport-Repucom

tezenasmagali
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12.07.2015 Views

WOMENFANSFrom music to museums, theatre to travel, we are allfans of something. Being a sports fan might have beenmore associated with men in the past, but women areincreasingly consuming sports both in terms of attendingsporting events and watching sports on TV and othermedia. The number of women participating in sport isalso on the up.Understanding which sports women watchand how is paramount to sponsors,brands, broadcasters as well as nationaland international sports bodies in orderto further increase attendance figuresand participation levels around the world.

WOMENFANSFrom music to museums, theatre to travel, we are allfans of something. Being a sports fan might have beenmore associated with men in the past, but women areincreasingly consuming sports both in terms of attendingsporting events <strong>and</strong> watching sports on TV <strong>and</strong> othermedia. The number of women participating in sport isalso on the up.Underst<strong>and</strong>ing which sports women watch<strong>and</strong> how is paramount to sponsors,br<strong>and</strong>s, broadcasters as well as national<strong>and</strong> international sports bodies in orderto further increase attendance figures<strong>and</strong> participation levels around the world.

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