Women-and-Sport-Repucom
Women-and-Sport-Repucom Women-and-Sport-Repucom
30Most MarketableCASE STUDYBattle of the sexes: most marketable female vs most marketable male tennis playerGLOBAL DBI SCORE 74.28MARIA SHARAPOVAEND OF 2014 SEASON RANKING:WORLD#2SOCIAL MEDIA STATSAS OF 23 JANUARY 201515,287,563 LIKES1,440,000 FOLLOWERSFirst tennis player to surpass15 million Likes on Facebook2014 RESULTS:16 TOURNAMENTSWINNING 4 TITLES:STUTTGART, MADRID,ROLAND GARROS ANDBEIJING1 DECEMBER 2014 -7 JANUARY 2015TOTAL SOCIAL MEDIA VALUE$ 219,323$ 12,884 per postEndorsement deals:Nike deal 2010 to 2017 estimatedat US$ 70 million. Other sponsorsinclude: Head, Cole Haan, Samsungelectronics, TAG Heuer, evian, Porsche,Pinkberry and Avon Luck. Reportedlyearns US$ 15 to 20 million per season(including Nike deal).Source for sponsorship fi gures: Repucom´s Sponsorglobe. Source for media evaluation: Repucom’s social media valuation model.Copyright © 2015 Repucom
31Most MarketableGLOBAL DBI SCORE 80.68ROGER FEDEREREND OF 2014 SEASON RANKING:WORLD#22014 RESULTS:17 TOURNAMENTSWINNING 5 TITLES:DUBAI, CINCINNATI,SHANGHAI, HALLE ANDBASEL1 DECEMBER 2014 -7 JANUARY 2015TOTAL SOCIAL MEDIA VALUE$ 188,777$ 9,884 per postEndorsement deals:Nike deal 2008 to 2017 estimatedat US$ 130 million. Other sponsorsinclude: Credit Suisse, Mercedes-Benz and National Suisse. Reportedlyearns US$ 40 to 50 million per season(including Nike deal).SOCIAL MEDIA STATSAS OF 23 JANUARY 201514,869,268 LIKES2,570,000 FOLLOWERSInsights by Repucom
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- Page 32 and 33: WOMEN TOMORROWRepucom has a vast mo
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31Most MarketableGLOBAL DBI SCORE 80.68ROGER FEDEREREND OF 2014 SEASON RANKING:WORLD#22014 RESULTS:17 TOURNAMENTSWINNING 5 TITLES:DUBAI, CINCINNATI,SHANGHAI, HALLE ANDBASEL1 DECEMBER 2014 -7 JANUARY 2015TOTAL SOCIAL MEDIA VALUE$ 188,777$ 9,884 per postEndorsement deals:Nike deal 2008 to 2017 estimatedat US$ 130 million. Other sponsorsinclude: Credit Suisse, Mercedes-Benz <strong>and</strong> National Suisse. Reportedlyearns US$ 40 to 50 million per season(including Nike deal).SOCIAL MEDIA STATSAS OF 23 JANUARY 201514,869,268 LIKES2,570,000 FOLLOWERSInsights by <strong>Repucom</strong>
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