Women-and-Sport-Repucom

27Most MarketableMOST MARKETABLE FEMALE ATHLETESVS MALE ATHLETESWhereas the 15 most marketable female athletes participate in ten differentsports, the most marketable male athletes in the 15 markets tested by CelebrityDBI collectively compete or competed in only fi ve sports: baseball, basketball,cricket, football and tennis.Brazil and Australia are the only countries assessed where the most marketablemale and female hail from the same sport: football superstars Pelé and Marta inBrazil and tennis icons Serena Williams and Roger Federer in Australia. The mostmarketable female athlete in Australia after Williams is Australian tennis playerSamantha Stosur, whose local DBI score is 74.23. The most marketable maleathlete in Australia after Federer is renowned Australian swimmer Ian Thorpe,whose local DBI score is 83.03.The most marketable female athlete in Turkey after Maria Sharapova isTurkish middle distance runner Asli Çakır Alptekin, who has a local DBI score of73.25. The second most marketable male athlete in Turkey is Turkish basketballstar Hidayet Türkoglu, whose local DBI score is 89.32.In Turkey, the most marketable male athlete Cristiano Ronaldo attainshigher scores in all DBI categories than the most marketable female athlete,Maria Sharapova. This is also the case in the US as retired basketball legendMichael Jordan dominates all categories compared to Venus Williams as wellas Argentina where Lionel Messi scores higher in all eightDBI attributes in comparison to fellow compatriot and mostmarketable female athlete Luciana Aymar. In addition,Indian cricket hero Sachin Tendulkar acquires higher resultsin all categories than Saina Nehwal. In Australia, RogerFederer also beats fellow tennis player Serena Williams inall categories. This is also the case in China where Yao Mingis the number one most marketable athlete and has higherscores across all categories than Guo Jing Jing.In the UK, athletics star Jessica Ennis-Hill scoreshigher in appeal and breakthrough than David Beckham.Moreover, in France, Laure Manadou also attains higherscores in appeal than Beckham and Russian pole vaultingqueen, Isinbaeva acquires better results in appeal andaspiration than Beckham, who is the most marketable maleathlete in Russia, France and the UK.Japan’s number one female athlete and celebrity MaoAsada achieves a greater score in appeal than compatriotand baseball star Ichiro Suzuki, whose results are higher inall other attributes. Thus, it can be ascertained that in theUK, France, Russia and Japan female athletes are highlyregarded compared to countries such as the US, Turkey,Mexico, Argentina and Spain.Most marketable male athletes in 15 selected marketsusamichael jordanbasketball DBI 89.30spainiker casillasfootball DBI 92.31mexicoChicharitoHernandezfootball DBI 93.08FranceDavid Beckhamfootball DBI 86.80ukDavid Beckhamfootball DBI 87.67GermanyManuel NeuerFootball DBI 87.38italyalessandrodel pierofootball DBI 89.66RussiaDavid Beckhamfootball DBI 86.60turkeycristianoronaldofootball DBI 89.55JapanIchiro SuzukiBaseball DBI 90.62chinaYao MingBasketball DBI 92.77argentinialionel messifootball DBI 92.92brazilpeléfootball DBI 91.30indiaSachin TendulkarCricket DBI 90.57AustraliaRoger FedererTennis DBI 86.56Insights by Repucom