Women-and-Sport-Repucom
Women-and-Sport-Repucom Women-and-Sport-Repucom
24Most MarketableDate of Birth: 8 February 1987Birthplace: Bolzano, ItalyDBI SCORE 86.45CAROLINA KOSTNERFIGURE SKATINGItalian fi gure skater Carolina Kostner followed in the footstepsof her mother Patrizia, a nationally ranked fi gure skater in the1970s. The multi-lingual ice princess won a bronze medal atthe 2014 Sochi Winter Olympic Games. Major titles includebeing the 2012 World Champion, a fi ve-time EuropeanChampion, seven-time Italian Champion and 2011 GrandPrix Final Champion. With 96 per cent of awareness in Italy,Kostner is a household name and attracts sponsorship dealsfrom OVS Active Sport Training, Pompadour, Acqua Norda,Grissinbon and Südtirol – Alto Adige.Date of Birth: 3 June 1982Birthplace: Volgograd, RussiaYelena Isinbaeva is recognised by 95.67 per cent of people inRussia and is the most marketable female athlete in her homecountry. Isinbaeva originally trained as a gymnast in her nativeRussia until she was 15 and stopped as she was consideredtoo tall. Only six months after taking up pole vaulting, she wonthe 1998 World Youth Games in Moscow with a height of 4.00metres. Ten years later she had two Olympic gold medalsunder her belt and was a three-time World Champion. With 28world records, Isinbaeva has established herself as one of themost successful athletes of her generation. She welcomed herfi rst daughter in June 2014.DBI SCORE 86.76YELENA ISINBAEVAPOLE VAULTING, ATHLETICSDate of Birth: 10 November 1990Birthplace: Badalona, SpainMIREIA BELMONTEDBI SCORE 81.16SWIMMINGMireia Belmonte is the fi rst swimmer in Spain’s history to wintwo Olympic medals after winning silver at London 2012 inthe 200-metre butterfl y and the 800-metre freestyle. The 24-year old recently broke the world record for the 200-metrebutterfl y and 200-metre individual medley at the 2014 FINAWorld Cup series in Doha, Qatar. Belmonte has acquiredsponsorship deals with brands including Nike, Speedo,Renault, UCA, EDOX, OHL and PageGroup. She currentlyhas 90,000 fans on Facebook and is even more popular onTwitter with 184,000 followers.Copyright © 2015 Repucom
25Most MarketableDate of Birth: 19 April 1987Birthplace: Nyagan, RussiaDBI SCORE 75.29MARIA SHARAPOVATENNISSharapova rose to the top of women’s tennis in 2004 aged17, when she won Wimbledon. The world number one rankingfollowed in 2005. With 76.2 per cent of people in Turkeyknowing Sharapova, she is more popular than local women’sathletics stars Aslı Çakır Alptekin and Elvan Abeylegesse aswell as volleyball player Neslihan Darnel. Endorsement dealsinclude evian, Nike, Tag Heuer and Porsche. Sharapova is anavid businesswomen and launched “Sugarpova” sweets withfl agship stores around the world. The 27-year old reportedlyearns in the region of US$ 15 to 20 million in endorsementdeals per season.ASIA PACIFICDate of Birth: 28 January 1986Birthplace: Sheffi eld, UKJessica Ennis-Hill is the most marketable female athlete inthe UK. Undoubtedly winning a gold medal at London 2012has catapulted her popularity and awareness in her homecountry. Ennis-Hill is the current British national record holderfor the heptathlon and the indoor pentathlon. The Britishathletics ace’s impressive records and down-to-earth personahave landed her sponsorship deals with adidas, BP, Omega,Powerade, PruHealth, PruProtect, Bank Santander UK andSky Sports. The value of her endorsement deals combined isone to two million US$ per season. With nearly 1.5 million fanson Facebook and 1.4 million followers on Twitter, Ennis-Hill’spopularity is set to rise as she combines her track and fi eldcareer with motherhood.DBI SCORE 81.36JESSICA ENNIS-HILLHEPTATHLON, ATHLETICSDate of Birth: 26 September 1981Birthplace: Saginaw, Michigan, USADBI SCORE 81.93SERENA WILLIAMSTENNISAlthough older sister Venus is the most marketable femaleathlete in the US, Serena is the most marketable in Australiawith 94.65 per cent of people recognising the four-time Olympicgold medallist and 18-time Grand Slam champion. Serenabecame world number one for the fi rst time in July 2002.At 33, she is the oldest world number one in the history of theWTA. With over US$ 63.5 million in prize money, Serena is thehighest earning women’s athlete of all-time in all sports. Thetennis star attracts sponsors including Nike, Wilson, Gatoradeand OPI Products. Her deal with Nike spanning 2004 to 2014 isreportedly worth US$ 55 million and Serena estimatedly earnsUS$ 10 to 15 million in endorsement deals per season. She isactive on social media with over 4.52 million Twitter followersand 2.7 million Facebook fans.Insights by Repucom
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25Most MarketableDate of Birth: 19 April 1987Birthplace: Nyagan, RussiaDBI SCORE 75.29MARIA SHARAPOVATENNISSharapova rose to the top of women’s tennis in 2004 aged17, when she won Wimbledon. The world number one rankingfollowed in 2005. With 76.2 per cent of people in Turkeyknowing Sharapova, she is more popular than local women’sathletics stars Aslı Çakır Alptekin <strong>and</strong> Elvan Abeylegesse aswell as volleyball player Neslihan Darnel. Endorsement dealsinclude evian, Nike, Tag Heuer <strong>and</strong> Porsche. Sharapova is anavid businesswomen <strong>and</strong> launched “Sugarpova” sweets withfl agship stores around the world. The 27-year old reportedlyearns in the region of US$ 15 to 20 million in endorsementdeals per season.ASIA PACIFICDate of Birth: 28 January 1986Birthplace: Sheffi eld, UKJessica Ennis-Hill is the most marketable female athlete inthe UK. Undoubtedly winning a gold medal at London 2012has catapulted her popularity <strong>and</strong> awareness in her homecountry. Ennis-Hill is the current British national record holderfor the heptathlon <strong>and</strong> the indoor pentathlon. The Britishathletics ace’s impressive records <strong>and</strong> down-to-earth personahave l<strong>and</strong>ed her sponsorship deals with adidas, BP, Omega,Powerade, PruHealth, PruProtect, Bank Sant<strong>and</strong>er UK <strong>and</strong>Sky <strong>Sport</strong>s. The value of her endorsement deals combined isone to two million US$ per season. With nearly 1.5 million fanson Facebook <strong>and</strong> 1.4 million followers on Twitter, Ennis-Hill’spopularity is set to rise as she combines her track <strong>and</strong> fi eldcareer with motherhood.DBI SCORE 81.36JESSICA ENNIS-HILLHEPTATHLON, ATHLETICSDate of Birth: 26 September 1981Birthplace: Saginaw, Michigan, USADBI SCORE 81.93SERENA WILLIAMSTENNISAlthough older sister Venus is the most marketable femaleathlete in the US, Serena is the most marketable in Australiawith 94.65 per cent of people recognising the four-time Olympicgold medallist <strong>and</strong> 18-time Gr<strong>and</strong> Slam champion. Serenabecame world number one for the fi rst time in July 2002.At 33, she is the oldest world number one in the history of theWTA. With over US$ 63.5 million in prize money, Serena is thehighest earning women’s athlete of all-time in all sports. Thetennis star attracts sponsors including Nike, Wilson, Gatorade<strong>and</strong> OPI Products. Her deal with Nike spanning 2004 to 2014 isreportedly worth US$ 55 million <strong>and</strong> Serena estimatedly earnsUS$ 10 to 15 million in endorsement deals per season. She isactive on social media with over 4.52 million Twitter followers<strong>and</strong> 2.7 million Facebook fans.Insights by <strong>Repucom</strong>
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