Women-and-Sport-Repucom

21Most Marketablefemale athlete, of which four are retired from their respective sport. As theworld map illustrates, tennis, fi gure skating and swimming are the top sportsin these countries where women reach elite level and areconsequently the most marketable.ItalyCarolina KostnerFigure skating(DBI Score 86.45)TurkeyMaria SharapovaTennis(DBI Score 75.29)(Nationality Russian)TurkeyAslı Çakır AlptekiMiddle distance(DBI Score 73.25)(Most marketable femaleathlete with Turkish nationality)RussiaYelena IsinbaevaPole Vaulting(DBI Score 86.76)JapanMao AsadaFigure skating(DBI Score 88.83)ChinaGuo Jing JingDiving(DBI Score 84.88)IndiaSaina NehwalBadminton(DBI Score 82.32)AustraliaSamantha StosurTennis(Most marketable femaleathlete with Australian nationality)(DBI Score 74.23)AustraliaSerena WilliamsTennis(Nationality American)(DBI Score 81.93)Insights by Repucom