Women-and-Sport-Repucom
Women-and-Sport-Repucom
Women-and-Sport-Repucom
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11<strong>Women</strong> FansThinking about barriers to participation, men talk about tangible obstaclessuch as fi tness level, age, location – <strong>and</strong> whilst women list these too, they arealso more likely to cite emotional barriers such as fear offailure <strong>and</strong> embarrassment.Barriers for participationMALE RESPONDENTSFEMALE RESPONDENTSLocationOutsidecomfort zoneInjuryAgeSocial circleFear offailureExpenseFitnesslevelCompetingIndividualteam sports– differentneedsNot goodenoughNot meetingselfexpectationsEmbarrassmentLogisticsGettingthebalancerightInsights by <strong>Repucom</strong>
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