Vibrant city centre - Welcome to Sheffield

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Footfall is holding fairly steady in recent years, although this has dropped significantly from2008 (pre-recession) levels.A key concern is the inconsistency of footfall that is driven by the over reliance on eventsheld within the city centre (this is looked at in more detail within the Culture and Leisuresection). To us, this indicates our core offer is not good enough to attract consistent numbersof people that could use our city centre more frequently if they chose to.NB: Footfall figures include the main thoroughfares of Fargate and Pinstone Street and arenot a representation of total numbers, but a useful guide on trends over the last 5 years.Are people staying in Sheffield?The number of overnight visitors increased significantly in 2011, following a number of yearswhere this was in decline. Compared to other core cities 1 Sheffield still ranks lowest forovernight visitors from the UK 2 . We are broadly similar to our nearest comparator, NewcastleGateshead which has an equivalent number of overnight visitors.Are people spending money in Sheffield?Whilst we are comparable to Newcastle in numbers of visitors, the conversion of visits intospend is poor. Newcastle had only 0.7% more visitors than Sheffield in 2011, but generatedover 116% more spend from overnight visitors (equivalent to £113 million):1Core Cities – Birmingham; Bristol; Leeds; Liverpool; Manchester; Newcastle; Sheffield2Combined Leisure and Business Visitors – UK Tourism Survey5
Sheffield City Centre's retail position is also below that of the other eight English Core Cities,ranked 20th in the CACI Retail Footprint and substantially below Meadowhall which is ranked14th.Many of the reasons for the above underperformance are amplified by current economicconditions and the stalling of major retail and leisure schemes.What are the conditions to support city centre vibrancy like at themoment?Cultural and LeisureCulture is a vital part of the city’s identity and a central element of the city’s national andinternational reputation. Sheffield’s cultural credentials are impressive but to ensure wesuccessfully compete with other major cities as a hub for culture and creativity, we need tounlock the potential of the city’s creative and cultural assets.We are developing an ambitious plan for major cultural development of the Central Library asone of final pieces in the 'Heart of City' strategy. Built around a 21st century library, thedevelopment will see a fusing of cultural experiences, knowledge, public space, digitalinnovation and information.There is potential major redevelopment within the city's cultural quarter. We aim to create anenhanced contemporary gallery and exhibition space at the Site Gallery with improved publicrealm to enable regular creative producer markets, extended public and educationprogrammes and new commercial opportunities, as the focus for creative production andeducation for the City Region.6
Page 1 and 2: SheffieldDestination Management Pla
Page 3 and 4: The retail offer, particularly for
Page 5: ! Accessibility - people being able
Page 11 and 12: City Centre ManagementWithout holis
Page 13 and 14: CorporateoutcomesA Strong, Competit
Page 15 and 16: SummaryThe following page sets out
Page 17 and 18: Appendix One - City Centre Vibrancy
Page 19 and 20: Culture and Leisure:Night-time Econ
Page 21 and 22: Occupancy rates are steady, having
Page 23 and 24: This measure (and a number of other
Page 25 and 26: Applications to Universities in She

Vibrant city centre - Welcome to Sheffield

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