Vibrant city centre - Welcome to Sheffield
Vibrant city centre - Welcome to Sheffield Vibrant city centre - Welcome to Sheffield
capacity for investment and regeneration, stalling a number of planned public realmdevelopments. Whilst some are now progressing this has inevitably had an impact on thevibrancy in Sheffield City Centre.As well as long-term mainstream projects we must be open to short term or experimentalinitiatives. Some may have only a short term impact, but others may turn out to be valuableseedbeds for the next generation of new ideas and talent.The City Centre remains a key driver of the City Region economy and we need to re-focusour vision for the future.Major development and public realm projects will continue to contribute to vibrancy, but wealso need a more holistic approach and to take action to make the City Centre a place witha well-rounded offer which people choose to come and enjoy using. This includesvisitors, businesses and local residents.New financial tools for growthThe Government is beginning to devolve more powers and finance for delivery and greaterflexibilities at city and city-region level. A number of new financial instruments to supportgrowth in the economy are emerging, such as New Development Deal’s (NDDs) and TourismBusiness Improvement Districts (TBIDs).We need to become more entrepreneurial and commercially smart as a city to look at howwe can use these tools to benefit the city for more than just large-scale physicalinfrastructure projects.Many of the conditions for vibrancy rely on a competitive offer in the city centre. We need towork proactively with the private sector to address these challenges, but also ensure we getthe basics right and fulfil our commitment to being a ‘Business Friendly City’.What do we mean when we talk about vibrancy?Vibrancy is about people using and enjoying the City Centre. This means:! people are coming to the city centre,! people are staying in the city centre, and! people are spending money in the city centre.A vibrant City Centre provides the services and facilities that businesses, customers,residents and visitors demand. It creates jobs, attracts investment, generates income and isa key contributor towards economic growth.Sheffield needs to be competitive with neighbouring towns and, importantly, other core cities.We think this relies on:! Culture and leisure – the scale and breadth of opportunities and things to do includingevents and animation and a quality evening/ night-time offer! Hospitality – by this we mean quality hotels and great restaurants! Retail – with a wide range of shopping opportunities from the big brands to smallindependent shops catering for niche markets! Public realm – including venues that people travel to visit, a modern and well-connectedurban landscape and a well maintained and safe place.3
! Accessibility – people being able to get into and out of the city centre, including parkingAs such there is no single answer to increase vibrancy. Instead there are a number ofconditions that need to be right to attract visitors, businesses and residents to use the citycentre.Proposed framework for defining vibrancy:People!coming!to!the!city!centre!People!staying!in!the!city!centre!People!spending!in!the!city!centre!Conditions for vibrancyBrandCulture!and!Leisure!!Range!of!cultural!&!leisure!venues!with!a!strong!events!programme!and!ongoing!‘animation’!Public!realmAn!attractive,!well"managed!physical!environment!HospitalityA!diverse!hotel!and!restaurant!offer!Retail!A!strong!retail!offer!which!appeals!to!different!market!segments!AccessA!city!centre!that!is!easy!to!get!to,!from!within!and!beyond!Sheffield!MarketingWhat’s the impact?A vibrant City Centre offer is key to our economic success. The experience of the City Centreis vital as this is often the first part of the city that people encounter and is likely to influencetheir decision about whether to invest, work, study or live here.We need an offer which both attracts people to the City Centre, encourages them to spendtime here and to spend money during their visit.Many of the conditions for vibrancy rely on a competitive offer in the city centre. We need towork proactively with the private sector to address these challenges, but also ensure we getthe basics right and fulfil our commitment to being a ‘Business Friendly City’.What is vibrancy like at the moment?Are people coming to Sheffield?Footfall is a good indicator that people are using the city centre. This captures people usingthe main thoroughfares and indicates they are able to access the wider offer in the city centreif they choose to. Without this movement of people in key areas, this would be a barrier tothe other measures of vibrancy (i.e. staying and spending money in the city centre).4
- Page 1 and 2: SheffieldDestination Management Pla
- Page 3: The retail offer, particularly for
- Page 7 and 8: Sheffield City Centre's retail posi
- Page 11 and 12: City Centre ManagementWithout holis
- Page 13 and 14: CorporateoutcomesA Strong, Competit
- Page 15 and 16: SummaryThe following page sets out
- Page 17 and 18: Appendix One - City Centre Vibrancy
- Page 19 and 20: Culture and Leisure:Night-time Econ
- Page 21 and 22: Occupancy rates are steady, having
- Page 23 and 24: This measure (and a number of other
- Page 25 and 26: Applications to Universities in She
capa<strong>city</strong> for investment and regeneration, stalling a number of planned public realmdevelopments. Whilst some are now progressing this has inevitably had an impact on thevibrancy in <strong>Sheffield</strong> City Centre.As well as long-term mainstream projects we must be open <strong>to</strong> short term or experimentalinitiatives. Some may have only a short term impact, but others may turn out <strong>to</strong> be valuableseedbeds for the next generation of new ideas and talent.The City Centre remains a key driver of the City Region economy and we need <strong>to</strong> re-focusour vision for the future.Major development and public realm projects will continue <strong>to</strong> contribute <strong>to</strong> vibrancy, but wealso need a more holistic approach and <strong>to</strong> take action <strong>to</strong> make the City Centre a place witha well-rounded offer which people choose <strong>to</strong> come and enjoy using. This includesvisi<strong>to</strong>rs, businesses and local residents.New financial <strong>to</strong>ols for growthThe Government is beginning <strong>to</strong> devolve more powers and finance for delivery and greaterflexibilities at <strong>city</strong> and <strong>city</strong>-region level. A number of new financial instruments <strong>to</strong> supportgrowth in the economy are emerging, such as New Development Deal’s (NDDs) and TourismBusiness Improvement Districts (TBIDs).We need <strong>to</strong> become more entrepreneurial and commercially smart as a <strong>city</strong> <strong>to</strong> look at howwe can use these <strong>to</strong>ols <strong>to</strong> benefit the <strong>city</strong> for more than just large-scale physicalinfrastructure projects.Many of the conditions for vibrancy rely on a competitive offer in the <strong>city</strong> <strong>centre</strong>. We need <strong>to</strong>work proactively with the private sec<strong>to</strong>r <strong>to</strong> address these challenges, but also ensure we getthe basics right and fulfil our commitment <strong>to</strong> being a ‘Business Friendly City’.What do we mean when we talk about vibrancy?Vibrancy is about people using and enjoying the City Centre. This means:! people are coming <strong>to</strong> the <strong>city</strong> <strong>centre</strong>,! people are staying in the <strong>city</strong> <strong>centre</strong>, and! people are spending money in the <strong>city</strong> <strong>centre</strong>.A vibrant City Centre provides the services and facilities that businesses, cus<strong>to</strong>mers,residents and visi<strong>to</strong>rs demand. It creates jobs, attracts investment, generates income and isa key contribu<strong>to</strong>r <strong>to</strong>wards economic growth.<strong>Sheffield</strong> needs <strong>to</strong> be competitive with neighbouring <strong>to</strong>wns and, importantly, other core cities.We think this relies on:! Culture and leisure – the scale and breadth of opportunities and things <strong>to</strong> do includingevents and animation and a quality evening/ night-time offer! Hospitality – by this we mean quality hotels and great restaurants! Retail – with a wide range of shopping opportunities from the big brands <strong>to</strong> smallindependent shops catering for niche markets! Public realm – including venues that people travel <strong>to</strong> visit, a modern and well-connectedurban landscape and a well maintained and safe place.3
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