Vibrant city centre - Welcome to Sheffield

Sheffield is one of six core cities to have achieved Purple Flag status alongside Bristol,Birmingham, Manchester, Liverpool and Nottingham.Events and Animations - FootfallThe blue line shows actual footfall which is inconsistent and fluctuates significantly betweenmonths. The red line estimates the residual footfall if no events took place over the lastcalendar year.The peaks that coincide with events are shown on the chart and show the extent to whichfootfall is driven by events. This indicates our core offer is not sufficient to sustain levels offootfall to key areas of the City Centre.For most months removing the impact of events effectively removes the peaks that we see infootfall, showing the City Centre operating at a steadier, but lower baseline. This analysis hasfactored in seasonally significant events such as School, University and Bank Holidays, butdoes not factor in the impact of weather.The months that show a peak in footfall, seemingly unaffected by events, such as March2012, coincided with unseasonably good weather, with temperatures in the mid-teensfollowing a cold February.HospitalityHotel OccupancyDate2012Occupancy% Change from2011Average Daily Room Rate2012% Change from2011January – March 63.5% -4.4% £47.35 -1.0%April – June 68.9% -2.6% £48.24 2.3%July – September 68.4% -3.2% £48.17 6.7%October 70.5% -0.9% £49.45 4.3%2012 Year to Date 67.3% -3.2% £48.1 2.9%Source: PFK Sheffield city wide stats Year to Date 2012,19