Vibrant city centre - Welcome to Sheffield

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Domestic Overnight Stays 2012 (GBTS)Trips Spend(‘000s) £ (Millions)1.London 11093 23982.Manchester 2613 5233.Birmingham 2251 3444.Bristol 1828 2645.Scarborough 1645 3086.York 1615 3317.Leeds 1493 2428.Blackpool 1478 2639.Liverpool 1428 25110.Newcastle 1303 24711.Sheffield 1293 114Source – UK Tourism Survey (UKTS)2011 saw a 58% increase on 2010, mostly attributed to hosting of major sports events andtraining camps pre Olympics 2012. Future performance is projected on average trend data,plus a 5% uplift. The sustainable and realistic expectation is that overall performance in 2012will be lower than 2011 but still a 5% increase on the 3 year average.Whilst the data indicates that more visitors came to Sheffield over the last year, this still isn’ttranslating into spend.17
Culture and Leisure:Night-time EconomyNight-time economy: turnover and growthTurnover (2009)£MillionTurnover growth 2006-2009%Source: MAKE, TBRData on the night-time economy is relatively old, but shows that we compared well withinCore Cities and up to 2009 was an area of growth in Sheffield.This information above is part of a research product called the Night-Mix Index (NMI). Thechart shows the financial turnover of businesses in the night time economy and the leveltrend in turnover between 2006 and 2009. An update on this data is being sought.The wider night-time index includes other factors over above business turnover listed below:! The mix and size of businesses in the night time economy! How many businesses are associated with alcohol and/or food consumption! Business births and deaths! How the recession has affected the NTE! People employed by the NTE! The relative strength of your own and your competitors' NTEsPurple FlagThe city has also been awarded a Purple Flag over the last twelve months. The Purple Flagaward scheme aims to raise the standard and broaden the appeal of centres between 1700and 0600. The award recognises great entertainment and hospitality areas at night.Places that achieve the standard are judged by the ATCM, working alongside the PurpleFlag Advisory Board (a partnership of key stakeholder groups, including central and localgovernment, police, business and consumers) are judged to offer a positive experience tonight time visitors and users.18
Page 1 and 2: SheffieldDestination Management Pla
Page 3 and 4: The retail offer, particularly for
Page 5 and 6: ! Accessibility - people being able
Page 7 and 8: Sheffield City Centre's retail posi
Page 11 and 12: City Centre ManagementWithout holis
Page 13 and 14: CorporateoutcomesA Strong, Competit
Page 15 and 16: SummaryThe following page sets out
Page 17: Appendix One - City Centre Vibrancy
Page 21 and 22: Occupancy rates are steady, having
Page 23 and 24: This measure (and a number of other
Page 25 and 26: Applications to Universities in She

Vibrant city centre - Welcome to Sheffield

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