Vibrant city centre - Welcome to Sheffield

The City Centre needs to be accessible to local residents as well as visitors and parking availability and charges are often cited as a key concern. An initial look at the parking offered in the core cities shows that the pricing ofcar parks within 10 minutes of Sheffield City Centre is lower than most other core cities:Average car park chargeper hour within 10 minutesdrive of the City CentreLeeds £2.35Manchester £2.03Bristol £1.96Birmingham £1.89Nottingham £1.76Sheffield £1.59Liverpool £1.54Newcastle £1.44Core CitiesAverage £1.80Source: http://en.parkopedia.co.ukFiltered on short-term/day parking, car parks and street parkingGiven the relative charges, the issue of expensive parking is likely to be one of perception and knowledge of places to park and their charges. It is also worth recognising that the Council operates 9% ofparking and therefore has limited ability to change average price of parking in the City Centre.What’s already in place?A vibrant City Centre is integral to achieving our ambitions to be a Competitive City. Our vision for Competitive City is:‘Sheffield will be a sustainable city which stimulates and incentivises business opportunity in order to attract investment and growth, creating a competitive advantage that will provide more and better jobs,enhancing the quality of life and reputation to attract people to live, work and visit; a city of independence, authenticity and distinction.’To achieve a Vibrant City, we will make choices that stimulate and promote:! Business and leisure tourism,! An improved reputation for the city,! Opportunities for talent and creativity development and! Cultural, sporting excellence offering! A vibrant retail offerThe issue of Vibrancy is shared across a number of services within the Council. Additionally, the private sector has a significant role to play in ensuring the vibrancy and in turn, economic success of the city.There are multiple delivery plans that set out our aspirations and planned activity in detail; these document and the key aspects that will improve City Centre vibrancy:11