Methods of Data Collection and Mode of Administration

Nonresponse: MailNational Assessment of Adult Literacy (2003)• Conducted in 2003, over 19,000 adults participated in the national andstate-level assessments, representing the entire population of U.S. adultswho are age 16 and older, most in their homes and some in prisons fromthe 50 states and the District of Columbia. (http://nces.ed.gov/naal/)Choice of mode: Measurement process• How data collector or interviewer is involved• Interviewer administers questions• Interviewer present during self-administration• Self-administration without interviewer present• The type of contact between interviewer and respondent• Co-present, physical and social: face-to-face• Co-present, social: telephone• Indirect presence: mail or web• None: direct observation, administrative recordsChoice of mode: Measurement process(continued)• Channels of communication used to present questions• Aural only (example:Telephone survey with no visual aids)• Aural + visual (example: Face-to-face with show cards )• Visual only (example: Mail SAQ, CASI)• Visual on a screen may differ from visual on paper• Visual can include only text or text and pictures• Type of technology used to record answer• Paper: mail, paper-based methods• Electronic technology:• Data collector: computer-assisted interviewing• Respondent uses electronic technology supplied by surveyorganization: computer-assisted self-interviewing• Respondent uses own electronic technology: Web surveys