HAZON Ride Guide - Red Rooster Group

new yorkjewishenvironmentalbike ride2009RIDE GUIDENY Ride: Sept 4 – 7, 2009 Fundraising Deadline: Oct 31, 2009Your guide to a great experience!• Learn about Hazon page 4• What to Expect on the Ride page 8• How to Fundraise for the Ride page 12• How to Train for the Ride page 20

Welcome!The Hazon Ride is a memorable experience.This guide will help you get the most out of it.NY Ride: Sept 4 – 7, 2009Fundraising Deadline: Oct 31, 2009Starting Location & Retreat:Camp Kinder Ring, Hopewell Junction, NYEnding Location: NYCFor us, the New York Jewish Environmental Bike Ride has beena powerful event, physically and emotionally. We hope that you willfeel the same way when we are all sitting together in Manhattan onMonday afternoon, September 7th. The Ride has a powerful track recordin educating, motivating and inspiring its participants to make changesin their lives and in their communities.The Hazon Ride and other Hazon programs have the power to rally theJewish community to make sustainability an integral part of what itmeans to be Jewish. The money you raise goes to support Hazon andthat of our partner organizations that share our goals.We hope this Ride Guide will help you learn more about Hazon, what toexpect on the Ride and provide more information about training andfundraising for the Ride. Everyone who participates in the Ride is a valuablemember of our community and contributes to our warm welcomingatmosphere. You can begin to meet your Hazon community through ourtraining rides throughout spring and summer. If you are a team captainwe encourage you to gather your team members throughout the summerfor social events and rides to strengthen the team and support each other.Summer rides are open to everyone and are a great way to introduce newpeople to the Hazon community.The Steering Committee and Hazon Staff are here to help you in any waythey can — before, during and after the Ride. If you have questions or concernsabout ANYTHING related to the Ride, please be in touch with any of us.Questions, comments andconcerns, call 212-644-2332Nancy LipseyDirector of Jewish Outdoor Adventuresnancy@hazon.orgDavid RendsburgAssoc. Director of Outdoor Adventuresdavid@hazon.orgJenny EisenbergRide Co-Chairjenny@hazon.orgMichael HopkinsRide Co-Chairmichael@hazon.orgHazon Office45 West 36th Street, 8th FloorNew York, NY 10018Phone: 212-644-2332Fax: 212-868-7933www.hazon.orgJenny EisenbergCo-Chairs NY RideMichael HopkinsThe Ride is carbon neutral —we buy offsets so that thereis no net CO2 emissionscaused by the Ride.www.newyorkride.org

Let’s Get Started!Here’s what to do right now.1. SPREAD THE WORDThe Hazon Ride depends on word-of-mouth, so inviteyour friends and mention the Ride to people who youthink might enjoy it. It’s a great way to get in shape, meetnew people and spend quality time with family andfriends. If you know anyone who is thinking of joiningus, now is the time to sign-up. Send out an email tellingpeople about your participation in the Ride and invitingpeople to join you. Mention it on list serves you belong to.We have postcards to hand out and posters you can hangup at your office, school or synagogue. Call the Hazonoffice and let us know how many you need.See page 8 to learn about the Ride.2. START YOUR FUNDRAISINGThe sooner you start the easier the process will be. Manypeople will be thrilled to learn about and support youin this inspiring endeavor. They might even be inspiredto join you on the NY Ride. Included in this packet arematerials to help you with your fundraising. Additionally,we will be regularly updating the fundraising section ofthe website. Please share your tips and personal successstories with us. We are happy to coach you on this importantpart of the Ride.See page 12 for the Fundraising Guide.ContentsAbout Hazon 46 Hazon Programs6 2008 Ride BeneficiariesThe Ride 89 Weekend Overview10 The Shabbat Retreat10 The Bike RideFundraising Guide 1213 Who Should I Ask?14 Using Kintera15 What to Say15 Fundraising Minimums16 Sample Letters19 Fundraising IdeasTraining Guide 2021 Planning Your Training Program23 Hazon Training Rides23 Training Log24 Cycling Nutrition26 Cycling Tips27 How to Buy a New Bikeor Customize Your Old One3. START YOUR TRAININGSet your goal and start training now! Aim to be able toride at least 75% of the distance you are planning ondoing on the Ride. Read our training tips in this guide tohelp you prepare. To help, Hazon runs training rides onWednesday and Sundays starting in May. You can checkthe website for a schedule — we’ll also send you weeklyemail updates. Look for announcements of bike maintenanceclinics and other sessions to help familiarizeyourself with your bike. And consider joining a team— it’s a great way to get motivated and have fun whiletraining. Check out the Hazon site for a list of teams.See page 20 for the Training GuideHazon Ride Guide • 3

HAZONLearn About the Leading Jewish Environmental OrganizationHazon combines Judaism and environmentalism — Nigel Savage, Founder of Hazon (center) recites a blessing with other participants at the NY Ride.4 • Hazon Ride GuideThe New York Jewish Environmental Bike Ride is the keystone program for Hazon,the leading Jewish environmental organization in North America. Hazon’s work isat the forefront of helping the Jewish community to learn about environmental issuesand to make a difference. When you support Hazon, you’re supporting local organicfarms in the U.S., helping to build peace through environmentalism in Israel and theMiddle East, and supporting some of the most innovative and impactful programsin the Jewish community.

The Hazon StaffOur mission is to create a healthier andmore sustainable Jewish community and ahealthier and more sustainable world for all.Participating in the NY Ride is notonly an opportunity to improve yourown health, but a chance to channelyour Jewish values toward healingthe health of the environment as well.You’ll learn about sustainable food issuesand what Hazon and our partnerorganizations are doing to build amore sustainable planet.Through your fundraising, you havethe opportunity not only to raisemoney for Hazon and our partners,but also to let friends and family membersknow that you care about theseissues – and invite them todo likewise.Since 2000, our Jewish EnvironmentalBike Rides have raised over $2.5million to support a wide range ofenvironmental education, awareness,advocacy projects in the U.S., Israeland elsewhere. We’ve been at the forefrontof a new Jewish food movement— addressing the issue of what andhow we eat as a key tool for changingourselves and improving the world.Learn more about Hazon’s programson the following pages.How We StartedIn 2000, we cycled more than 3,000miles across the U.S. to raiseawareness about environmentaldegradation and climate change.People asked “Why should Jewishpeople care about the environment?”Today, increasingly, they ask“Why aren’t we doing more?”The common denominatorsof Hazon’s projects are that:• We are framing Jewish life in radicalnew ways.• We are strongly committed to aninclusive and multi-generationalcommunity.• All of our programs involve strongelements of volunteer engagementand leadership development.• We enable people to more forwardin their lives with a renewedcommitment to Jewish life.Nigel SavageExecutive Directornigel@hazon.orgNancy LipseyDirector of OutdoorJewish Adventuresnancy@hazon.orgDaniel BloomProgram Associatedaniel@hazon.orgCheryl CookChief Operating Officercheryl@hazon.orgDavid RendsburgCoordinator of OutdoorJewish Adventuresdavid@hazon.orgThe Steering CommitteeIn the spirit of inclusion, the NY Rideis organized by a group of volunteerscalled the Steering Committee. TheSteering Committee plans every aspectof the ride, including recruitment, theroute, training rides, teams, programmingat the weekend, and all logisticsof the ride. If you are interested inhelping with any aspect of planning,let us know — we would be thrilledto have you on board!2008 Ride Committee: Back Row: Michael Hopkins (Co-Chair), Meira Katz, Tashia Amstislavski,Alexandra Kuperman, Gil Kulick, Ian Hertmark, Charlie Paradise, Dan Kestin, Daniel Bloom (Hazon Staff),David Rendsburg (Hazon Staff), Marc Melzer, Nancy Lipsey (Hazon Staff) Center Row: Anna Ostrovsky,David Hoffman, Daniel Haies, Mark Lipsy, Jessica Saragovi, Belinda Lasky, Michael Vilarello, Cheryl Cook,(Hazon Staff) Front Row: John Feinberg, Jenny Eisenberg (Co-Chair), Jamie Beran, Josh Frankel,Rachel Berger, Jennifer Schoenfeld, Evan Joblin, Howard Levy not pictured: Eytan Kurshan, Ian Zackrocki,Andrea Newman, Sarah Rose.Hazon Ride Guide • 5

ABOUT HAZONHazon’s ProgramsJewish Outdoor AdventuresHazon is getting people on bikes and outside on the trail. We are helpingpeople to think differently about how Jewish values relate to the environmentand translate to transportation alternatives. Our Jewish Outdoor Adventureprograms connect participants to cutting-edge Jewish environmental projectsand communities in the U.S. and Israel.Torah TrekLed by Rabbi Mike Commins, TorahTrek explores the connection betweeninner and outer geography, betweenthe journey into the wilderness andthe path of the soul. Through learningand discussion, with laughter and song,our programs offer unique adventurescombining outdoor activities such asskiing, hiking, kayaking and spiritualreflection.NY Jewish Environmental BikeRideThe NY Ride held annually over LaborDay weekend is an example of thekind of Jewish community many ofus want to live in — one that isinclusive of participants of all religiousbackgrounds and ages (our riderstypically span six decades and threegenerations) and one that emphasizesthe value of tzedakah (justice),physical challenge and connectionto the world around us.Arava Institute Hazon Israel RideThe Israel Ride is an incredibleopportunity for you to experience thebeauty of Israel from the saddle of abike. The Israel Ride takes you acrossthe majestic landscape — with ridingroutes of 200 to 300 miles — overfive days. Participants experiencethe changing scenery from the hillsof the Jerusalem forest to the descentinto the Negev. Participants enjoy amagical Shabbat in Mitzpeh Ramonand have the opportunity to visit theArava Institute on Kibbutz Keturah.Public Education & AdvocacyHazon partners with many cycling organizationsin New York to provide ourcommunity members with the toolsto be safe cyclists. Hazon is a strongadvocate for alternative transportation,respect for cyclists, and cyclists’ rights.We have launched a new initiative onthe Upper West Side in New York Cityto help create a sustainable neighborhoodwith livable streets. We hope thatthis project will be a model for thewhole country.2009 Ride BeneficiariesThe 2008 New York Ride raised nearly $300,000, which was disbursedto 10 different organizations in the United States and in Israel.6 • Hazon Ride GuideIsabella Freedman/Adamah FellowshipThe mission of the Isabella FreedmanRetreat Center is to cultivate a spirituallyvibrant, socially-progressive and environmentally-consciousJewish community.ADAMAH, a 3 and 6 month farming andJewish learning fellowship program for20-somethings, is the spark that makesthis happen.www.isabellafreedman.org/adamahThe Arava Institute forEnvironmental Studies (Israel)The Arava Institute is the premierenvironmental teaching and researchprogram in the Middle East, preparingfuture Arab and Jewish leaders tocooperatively solve the region’senvironmental challenges and tocreate a sustainable future for theregion’s human and natural resources.www.arava.orgThe Jewish Farm SchoolThe Jewish Farm School is an educationalorganization comprised of farmers, builders,educators and writers. Their missionis to practice and promote sustainableagriculture in order to cultivate just foodsystems rooted in Jewish traditions.www.jewishfarmschool.org

Jews, Food & Contemporary IssuesHazon stands at the forefront of a new Jewish food movement, leading Jews tothink more broadly and deeply about their own food choices. Hazon uses foodas a platform to create innovative Jewish educational programs — to touchpeople’s lives directly, to strengthen Jewish institutions, and in the broadestsense to create healthier richer and more sustainable Jewish communities.Tuv Ha’Aretz is the only JewishCommunity Supported Agriculture(CSA) program in North America.Hazon’s 32 Tuv Ha’Aretz sites put thepurchasing power of Jewish familiesbehind local, sustainable farms.Participants pay a fee to the farmerand receive a share of produce fromthe farm during the growing season.Min Ha’Aretz is a family-educationcurriculum for school children andtheir parents on Jews, food andcontemporary life. The curriculumworks with families tackling issuesof kashrut, cooking, brachot andcomposting. It will expand andintegrate all of these issues into thenew realm of family education.Hazon’s Blog “The Jew and the Carrot”at www.JCarrot.org serves as a frontpage for all of Hazon’s food work,bringing the discussions betweenJewish farmers, day school educators,food enthusiasts, chefs, and familiesto far reaching corners of the Jewishcommunity.The annual Hazon Food Conferencebrings together participants fromTuv Ha’Aretz and our partner institutions,as well as educators, food lovers,farmers, home gardeners, chefs, andcommunity organizers to explore theintersections of Jewish tradition andcontemporary food issues.Mini Grants Awarded by a committee of Ride alumni.The Teva Learning CenterThe Teva Learning Center, North America’sforemost Jewish Environmental EducationInstitute, is a non-denominationaleducational service for participants fromthroughout the Jewish community. Workingwith Jewish day schools, congregationalschools, synagogues, camps andyouth groups, Teva’s programs touch thelives of 2,000 participants annually.http://tevalearningcenter.orgKayam Farm at the Pearlstone Retreat Center to establish a summer fellowship for farmereducators who work on the farm, and for the CSA for the Baltimore Jewish community.Camp Na’aleh to expand its organic vegetable and herb garden with a linked curriculumaddressing environmental and food issues through progressive Jewish valuesGreen Zionist Alliance to grow the influence of GZA in the US with a particular view towardsthe World Zionist Congress, 1 year away.Table to Table for Project Leket, an education program about Jewish attitudes towards charity,volunteerism and agriculture in Israel, and rescuing agricultural produce for needy Israelis.Uri l’Tzedek to launch Tav HaYosher, the Ethical Seal, at New York City restaurants to get themto commit to worker’s rights, Federal, State, and local laws, as well as Jewish law and values.Shalom Center is dedicated to inspiring the Jewish community to action on issues of peaceand justice for the planet.Hazon Ride Guide • 7

THE RIDEWhat to Expect on your Amazing Weekend RideChallenge yourself and ride farther than you ever have with the support of a welcoming, energetic Jewish community and inspiring landscape.8 • Hazon Ride GuideHazon’s New York Jewish Environment Bike Ride is an amazing three-day adventurethat attracts people of all ages, all levels of cycling abilities, and all levels of Judaism.What binds everyone together is a common spirit of wanting to make the world abetter place. A feeling of respect for each other and caring for the environmentpermeates this special weekend. The Ride is unique in that participants are engagedin social change — by training for the ride and by becoming more aware of issuesrelated to food production — participants emerge from the weekend with a renewedsense of awareness, accomplishment and optimism. We invite you to join us!

Weekend Overview A full schedule of all activities will be distributed at the Ride.FridaySaturdaySundayMondayCommunityWe strive to make the community atthe ride very welcoming and manyparticipants find themselves talkingwith all different types of people.The Ride community is very diverse.Participant ages range from under10 to over 80. We have families,solo travelers, students and singles.Most of our participants are fromthe greater New York area, but groupscome from Boston, Philadelphia,Washington DC, and as far away asNorth Carolina, Texas and California.The group is religiously diverse aswell. Most participants are Jewish,but a few are not. Every major Jewishmovement is represented, as well asthose who are not affiliated with anymovement at all. While there are cultural,religious, and age differences,all participants feel welcome.Getting to the RideArrival at Camp Kinder Ring in the afternoon before Shabbat, orientation dinner,optional prayer services, and keynote address.Breakfast, optional prayer services, lectures, programs, swimming in lake andpool, yoga, hikes and other activities. Group lunch and dinner in the dining hall.Mandatory safety briefing at night.First day of riding: Choose from 30, 55, 85 or 100 miles. Return to Camp Kinder Ring.Second day of riding: 50 miles to New York City. Closing ceremony. Ends at 5 pm.We will organize coach buses fromNew Jersey, Brooklyn and the UpperWest Side. For a small fee, you canjoin the group heading up on Fridaymorning. Additionally, you have theoption of taking Metro North to Beacon,NY. Last year, two participantsrode from the station to Camp KinderRing. We can also help connect you topeople who might be driving to Camp.We strive to have as few cars on theroad as possible, which is why we encourageyou to use our buses. If youmust drive, we cannot be responsiblefor getting your car to Manhattanunless it is needed and used as partof the crew plan.If you live in another community onthe East Coast we would be thrilled toarrange a bus for 15 or more participantsfrom a particular area to comethe Ride together.Camp Kinder RingWe will spend three nights at CampKinder Ring, located in HopewellJunction, NY. Camp Kinder Ring isa Workman’s Circle camp, so beprepared to see signs in Yiddishand English! The camp is very large,and can hold up to 630 people,although we expect around over300 for the Ride. Activities willmainly be held in one part of thecamp, so most activities andhousing will be close together.Accommodations vary, but include;motel-style rooms, private cabinsand bungalows, and traditional campbunks. If you are coming with family,you will be in your own room withbeds for everyone. We try to onlyuse the bottom bunks, and under-fillthe bunks so everyone will be comfortable.Over the summer you willreceive a logistics form asking yourhousing preferences, and wewill do our best to place people inthe appropriate room types, withfamilies, or with similar roommates(i.e. 20-somethings together).WeatherExpect temperatures in the 80s duringthe day and in the 40s at night. It maybe cold in the morning at the start ofthe ride, so be prepared to dress inlayers that you can shed clothing asthe day warms up.CYCLING GEAR Checklist1 or 2 or more Cycling Jerseys1 or 2 or more Cycling Shorts2 pairs of Cycling SocksShoes (with clips)Bandana or Head SweatArm WarmersLeg WarmerCycling GlovesHelmet (mandatory)Helmet MirrorSunglassesSunscreen/Chapstick Water BottleOptionalEnergy Drink Your Favorite Snacks / Energy BarsPump2 Spare Tubes (the right size) Tools (e.g. multi-toll, Allen keys,tire lever)Saddle pack or small knapsack Cue Sheet Holder(will be available for puchase)CyclocomputerIdentification / Insurance CardThe NY Ride attracts all level riders, frombeginners to more experienced cyclists,such as Ian Zakrocki, who are glad to answeryour questions, provide encouragement,and share their enthusiasm for the sport.Hazon Ride Guide • 9

THE RIDEThe Shabbat RetreatThe Bike RideThe excitement builds to the first dayof the Ride. If you haven’t been on aride before, you will be captivatedas everyone assembles early Sundaymorning to gather at the starting line.A shofar is blown, and we’re off!Shabbat on the Ride is a time to learn, celebrate, and relax. Throughout the retreat,we offer various optional sessions which focus on environmental issuesand the work of Hazon and our partners. We also offer various hikes, short bikerides, swimming, and yoga. While we encourage you to attend many sessions,be sure to leave yourself time to relax at the camp and enjoy the lake.On Friday night, we come together fororientation in the late afternoon, thenlight candles to bring in Shabbat.On Shabbat, we offer many prayer andnon-prayer options,including musicalservices, a separate-seating service,hiking, and yoga. Group meals in thedining hall are festive, often with lotsof singing and are arranged to facilitatepeople meeting each other. Shabbatends with a Havdalah service, wherewe transition from the Day of Rest tothe Bike Ride. On Saturday night wehave a mandatory safety and routebriefing, where we will prepare everyonefor the ride ahead.Mileage Options & Rest StopsThe ride is geared for cyclists of allabilities with four route options onthe first day of the Ride: 30, 55, 85,and 100 miles. All of the riding ison roads which are open to traffic,although we go through rural areasand do our best to find quiet roads orroads with wide shoulders for biking.There are rest stops every 15 to 20miles, with an optional pit stop atthe halfway point between rest stops.Each rest stop has bathrooms, shade,food, water, and energy drinks.SundayHavdalah service to end Shabbat is a groupactivity with singing and dancing.A variety of prayer services are offered to meetparticipants’ different needs.All routes on Sunday will end at CampKinder Ring with a festive celebration.The lake will be calling your name andwe encourage you to jump right in.After dinner and our safety briefing,enjoy a camp fire around the lake.10 • Hazon Ride GuideMeet people while relaxing by the lake.Eric Hamerman entertains in the gazebo.Enjoying the thrill of finishing a day of ridingand ready to take a plunge in the lake.

MondayOn Monday, you will be bussed to thestarting point, about 30 minutes southof the camp. We have a 45-mile routealong the west side of the HudsonRiver which ends in Manhattan. Almostall of the route is open to traffic, butis a very popular biking route withwide shoulders. We will close with aceremony in Manhattan around 5 pm.Your friends and family are invitedand encourage to join us at the closeof the Ride.SupportWe have many people who supportyou along the route. Riders will besupported by bike mechanics, ambulancesand SAG (Support and Gear)vehicles. If at any time you need help,a quick break, or need to get off ofyour bike you can flag down any ofour support team. We have a sweeprider and car which will follow thelast rider of each route and willpick up any riders that cannotcomplete the route. Whilewe hope that everyone willcomplete the route, we willstart sweeping riders in thelate afternoon to ensure thateveryone finishes in time for dinner.CrewThe NY Ride would not be possiblewithout the crew. Our crew staffsrest stops, cheers our riders, movesluggage, and prepares the end of theroute to welcome the riders. Somecrew will be driving the route for mostof the day, some will be spending timeat rest stops, and others will be workingto get the end of the ride ready.We will try to vary the jobs from dayto day and accommodate everyone’sneeds. Our Avodah (“working”) crewwill be out for large parts of the dayat rest stops or on the road and willhave plenty of cheering opportunitiesas well. Our Ruach (“cheering”) crewis mainly made up of families, whowill cheer the riders at key places onthe route and will be working as well.A Welcoming Community for All Types of PeopleFamilies are encouraged as riders and crew.Many teens choose to do the NY Ride as theirBar Mitzvah project.A bike mechanic is on hand to made adjustmentsand check bikes the night before theRide starts.The Ride attracts all types of people, from seriousriders to serious foodies. Members of the JewishFarm School Team relax during a rest stop.The Ride has many teams you can join to fostera sense of community and train together.This team from North Carolina is headed byRabbi Eric Solomon.Crew members cheer you onand direct you at key turnsalong the route.Hazon Ride Guide • 11

FUNDRAISING GUIDEHow to Reach Your Fundraising GoalFundraising:Getting StartedMore than 300 participants collectively raise over $300,000 for Jewish environmental initiatives in the United States and Israel.12 • Hazon Ride GuideYou are fundraising to make environmental sustainability a key priority in the Jewishcommunity, both in the United States and in Israel. Roughly 75% of the proceeds supportHazon’s work and 25% goes to support the work of our partners. Fundraising is easierthan you think — and this guide makes it even easier. There is no rule as to who toask, it’s all about who you feel comfortable asking. They key though, is asking. If youdon’t ask, you won’t receive. Most people are concerned about the environment andwill want to support you in achieving your personal goal — they just need to be giventhe opportunity — so let them know.

Who Should I Ask?Reaching a fundraising goal may seem intimidating if you think that you don’tknow enough people to ask in order to reach it. You probably know more peoplethan you realize. Most people know at least 400 people on a close basis.Many people have networks that extend into the thousands. Consider this list:Family and FriendsThe people closest to you are themost likely to support your efforts.Be sure to include aunts, uncles,cousins and family friends. Don’tforget about your old college friends,sorority sisters, youth groupconnections and old camp friends.Your EmployerMany employers are eager to encouragetheir employees to participatein charitable events. In fact, manycorporations offer matching fundsfor the donations you receive fromcolleagues at work, or even yourtotal donations. Contact your humanresources director to see how theycan help you.Colleagues at Work, School, etcThe workplace is a great venue forfundraising. If you work in a large organizationyou have plenty of options.Get permission from your employerand spread the word to all the departmentsin your workplace. And rememberto include your fundraising goaland a link in your email signature.Business Contacts and SuppliersIf you are in business, you can approachcolleagues, clients, suppliersand even competitors to sponsor you.People of all backgrounds care aboutbuilding bridges in the Middle East andcreating a sustainable world for all.You have more connections with people than yourealize —through family, friends and business.Your SynagogueAsk your rabbi, synagogue president,and committees where you can mostsuccessfully fundraise within thesynagogue. Many shuls have a“Rabbi’s Discretionary Fund” so askyour Rabbi to sponsor you. Andcheck to synagogue directory fornames of people you can contact.Clubs, Committees, AlumniGroups and AssociationsBring information with you when yougo to sports, recreation clubs or othervolunteer work. People admire thosewho fundraise, especially since youhave to Ride for it.Major DonorsReview this list and highlight thenames of the people whom youbelieve are potential major donors.(someone who might be able to makea donation of $500 or more). Take himor her out to lunch or dinner to catchand share why this challenge meansso much to you.FuNDRAISING ChecklistFamilyFamily & RelativesFriendsAlumni GroupsSports Clubs/TeamsHobby/Interest GroupsMeetup GroupsSocial NetworksFacebook, MySpace, LinkedInChildren’s PlaygroupsReligiousRabbi/ClergyMembers of Your SynagogueBusinessEmployerColleaguesCustomers or ClientsVendors or SuppliersPartners or AffiliatesProfessional AssociationsSocial NetworksNonprofit Board MembersProfessionals You Work WithLawyerAccountant & BookkeeperInsurance AgentReal Estate Broker/AgentBankerDoctorsCoaches or ConsultantsPeople You See on a RegularBasisDoorman/SuperYoga InstructorBaby SitterCarpoolerDry CleanerSupermarket/Favorite StoreHairdresserStudentsClubs, TeamsEventsTeachers, Advisors /AdminHillel/Other Religious GroupsHazon Ride Guide • 13

FUNDRAISINGUsing Kintera on Hazon’s WebsiteHazon uses an online database system called Kintera which allows each riderto set up a personal webpage to collect donations online. You can set yourfundraising goal, send out emails and view donation reports. It is easy to use,and we highly recommend you use it.When you register for the Ride youare given the opportunity to set up apersonal URL address that you cangive to your friends and family whenyou ask for their support. Donors canalso reach you through the ParticipantList and click on your name toget your personal secure donationpage. Kintera accepts Visa, MasterCard, AMEX, and Discover. Donorswho contribute online will receivean e-mail receipt of their donation.Printed letters are mailed for donations$250 of higher.14 • Hazon Ride GuideThe Kintera system allows you to fundraise individually and as a team, so have some fun with it.Accessing KinteraTo access your Kintera page, goto www.hazon.org/nyride and clickRegister/Log In from the right menu.If you have forgotten you password,e-mail nyride@hazon.org and we willsend it to you. Use the left menuto navigate to your headquarters.Build/Edit Your Web PageSet your goal (see sidebar on thenext page).Upload your photo. If youneed help, email your phototo david@hazon.org.Update the text on your webpage.Personalizing your webpage is aneasy thing to do and can lead toincreased donations to your webpage.Share your personal reasonsfor participating in the ride, theymight inspire your donors to giveyou more.People use at the Participant List tosee who is participating in the ride.Your picture and personal story onyour web page will inspire othersto join us on the NY Ride.Send Out E-mailsThe Kintera system allows you writeand send emails as well as track donationsand see the progress towardyour goal. As you create successfulfundraising and thank-you letters,save them and reuse them as templates.This step will save you a lot oftime and allow you to distribute yourthank you letters in a timely basis. Wehave developed two sample fundraisinge-mails for you to send to yourfriends and family. You can customizethem and add your contact information.Collecting Donations OnlineDonors can make a contribution bycredit card online or send a check.Collecting Donations by CheckYour supporters can also contributeby check which can be mailed directlyto the Hazon office. Encourage yourdonors to print out a copy of theoff-line donation form to ensure thatyou receive the credit for the contribution.Ask your donors to fill out theform and mail it with their check to:Hazon, 45 West 36th Street, 8th Fl.New York, NY 10018OR If you prefer, you can collect thechecks. Once you receive the formand the check from your sponsor,go to your homepage and enter theamount of the donation: click onEnter Offline Donation). You can thenmail the check, the Offline Donationform and your confirmation printoutto the Hazon office. You can waituntil you have a few checks andsend them all at once if you like.Please send them in a secure way,such as Fedex or registered mail.ReportsAll participants can view reportsshowing donations they havereceived. Returning riders can alsoview reports from previous years tosee who has given and the amounts.View the Reports section of yourwebpage. Take advantage of thistool when contacting these donorsFor help with Kintera contactDavid or Daniel at 212 644 2332 x302david@hazon.org or daniel@hazon.org

What to SayDifferent people are attracted to Hazon for different reasons — to get in shape,to challenge themselves, for the sustainable food issues, to channel theirJudaism toward environmental healing. In writing your fundraising letters,the important thing is to connect with your sponsors. Tell them why you aredoing the Ride and ask them to support you. Here are some tips.Be PersonalMake your letter personal and specificto you. Tell your potential funderswhat the Ride is all about, and tellthem why you’re so excited to do it.Consider writing personalized lettersto different donors to address theirspecific needs.Convey Your EnthusiasmPeople are inspired by enthusiasm.Talk about the ride. Talk about yourtraining and why you have decided totake on this challenge. Your enthusiasmis contagious — it will encourageyour sponsors to be generous intheir support.Share Your GoalsAnother way to involve your sponsorsis to let them know about your goals.for example, riding your first century(100-mile ride). In your fundraisingletters, share your training goals andreport on the progress that you’remaking during the summer. Peoplefeel motivated to give when you areworking toward a goal. Considerincluding pictures of you training oron the previous Hazon Rides as a wayof demonstrating your commitmentto the cause.Be SpecificInclude your fundraising goal, andmake it ambitious. Put it in bold! Themore you ask for, the more peoplegive. Share what your personal financialcommitment will be. People areoften inspired to see your personalfinancial commitment and might evenbe willing to match it. “In addition toEveryone does the ride for a different reason.Share your personal story.training, I am pledging $500 towardsmy fundraising goal.”Ask for a specific amount and aimhigh. Say “Please consider a gift of$180”—they can choose to do so,or choose to give you more/less.Make It Easy for Them to DonateGive simple and specific instructionsabout how they can sponsor you.Include the link to your personalpage and provide instructions forpaying by check (see page 14).If you are sending a letter, enclosea self-addressed stamped envelopefor people to send you a check.Thank Your SponsorsAcknowledge the people who havedonated to you. Send out emailsthanking people by name whichencourages those who have notyet given. If your sponsor writes acompany check, acknowledge theirbusiness as well.Fundraising minimumsThe New York Jewish EnvironmentalBike Ride is a fundraising initiativefor Hazon. Toward that end, ridersare required to meet the followingfundraising minimums:Adult Rider (31+) $1,200Young Adult Rider (22–30) $1,000Young Rider (12–21) $800Students & Second Family Member20% lower than first riderSetting Your GoalYou have no idea how high you canreach until you ask! You would besurprised at how capable a fundraiseryou really are. You will reach your firstgoal...and when you do, set anotherone! People make larger donations inresponse to larger goals. We stronglysuggest that you set a target of $3,600or above. If we have just one pieceof advice that will have the greatestpositive impact on your fundraising, itssimply this—pick a higher target, andlet everyone know what it is.How to AskSo, you know what you want to saybut how do you go about doing it?There is no one right way. Find themethod that works for you:Using Hazon’s website.Sending out e-mails on your own.Mailing printed letters to peopleyou know.Asking in person.Organizing events.Including a link on yourFacebook or Linked-In page.Writing about the Ride and yourtraining progress on your blog.Including a link to your fundraisingweb page in your e-mail signature.Hazon Ride Guide • 15

FUNDRAISINGSample Letter to Friends and FamilyHi Adam and RachelSo I’ll be participating in Hazon’s NY Ride again this year. I really appreciatedyour donation last year —any chance you’d be willing to sponsor me again?I’m also going to be out in L.A. on July 16-18—will you be around? The 2008New York Jewish Environmental Bike Ride takes place Labor Day Weekend.It’s run by an organization called Hazon, a nonprofit that does great environmentaland outdoor education work in the Jewish community. I’ll be oneof 300+ participants riding to help raise environmental awareness, and to addthe Jewish community’s voice to calls for environmental responsibility.The monies raised will go to support a wide range of outstanding andinnovative programs, here in and in Israel .Last year’s Ride helped launch CSAs — Community Supported Agricultureprojects — in 32 communities across North America. Funds also enabledthe ADAMAH program to buy a house for its fellows — ADAMAH bringsyoung Jews out for 3 or 6 months to learn about sustainable agriculture andJewish spirituality, and the grant made the program possible! (Check out theattached picture of their new goat — being milked for cheese for the firsttime!) The Ride supports an incredible MA program in Environmental Leadershipin Israel that’s enabling Israelis, Palestinians, and Jordanians to learntogether and in doing so not just make a difference to the environment buthelp build peace as well.This year, the Ride will be especially meaningful to me because I’m doingit with my parents for the first time. I’m also planning to do the century —100 miles in one day, the longest I’ve ever ridden!I would be incredibly grateful if you’d sponsor me — I’m hoping to raise$5,000 . Would you consider making a donation of $180 ? Or, if you like —join me as a rider or crew member for the Ride itself (you can register forthe ride and read more about the projects it supports at www.hazon.org).To make a donation, please go to my personal page at http://hazon.kintera.org/ nyride/seymorcash .If you prefer to donate offline, please make your check out to Hazon andmail to me at 212 Main Street, Brooklyn, NY, 11239 . Please be sure to writemy name in the memo section of the check and let me know when yousend it so I can keep an eye out! You will get an acknowledgement letterfrom Hazon for tax purposes.Thank you so much!All my love,Personalized!If they have supported you before — for thisor for something else — remind them, andthank them.Make sure you add a little something personalso the recipient knows you thoughtabout them. If this is someone you don’tcommunicate with often, give a little updateon your life to date. This adds time, but itstotatlly worth it - if each one takes 5 minutesand you get $36 each - that’s a pretty goodhourly rate!Include specific information about where themoney goes, and why it makes a difference!Include a photo to make it real.When you tell people your goal, they willhave a better sense of how much they shouldgive (and the bigger your goal, the morethey will want to give to help you reach it!)In general, people who give can give more.Ask for a specific amount (the amount needsto be different for each person you’re asking).The word “consider” gives them choice— you can say, “would you consider givingme $250?” and someone can choose togive you $100.Make it as easy as possible for people tosponsor you. Use your personal link in ane-mail, or include self addressed stampedenvelopes if you are sending a letter.(if you stamp your letters, people will feelbad about wasting the stamp and they’llsend you a check!)Include your address and provide specificinstructions for sending the check.16 • Hazon Ride GuideSeymor

Sample Follow-Up LetterHoward’s Bike Ride Update 140 Miles on Sunday - and $1,132 to raiseA quick update on my fundraising bike ride (the ride is only 4 weeks away,so I will only be sending a few updates).I’ve been training hard to get in shape for the 120-mile Hazon EnvironmentalBike Ride on Labor Day Weekend. On Sunday, I rode 40 miles – from ColumbusCircle up over the George Washington Bridge, up to the Palisades InterstatePark and then back down the west side of Manhattan over the BrooklynBridge to Prospect Heights (the return part was in the rain – I need windshieldwipers on my glasses!).I didn’t know much about cycling when I signed up for the ride (I thought itwould just be fun), but I’m learning and I appreciate the support I am gettingas I train. The ride is to raise money for environmental efforts here and inIsrael. My fundraising goal for the ride is $3,000. So far, I have raised $1,868 so Ihave a ways to go. I want to thank those who have given and made pledges upto this point:• Greg Barber, Greg Barber Company, Environmental Printing• Victoria Foulke, Victoria Real Estate of Westchester• Jason Gardner, Jason Gardner Photography• Debora Kane, LMSW• Linda & Buddy Levy• Greg Miller, MarketcomPR• Jacqueline Ottman, J. Ottman Consulting• Robert Goldstein, Resnick Druckman Group, Accountants• Geri Stengel, Stengel SolutionsI still have $1,132 to raise to reach my fundraising goal for the ride. Will youconsider making a donation to Hazon? Any amount will be appreciated byme and by Hazon. You will be supporting a great cause, helping me reach mygoal, and getting a tax deduction. (If you usually wait to the end of the year tomake your donations, consider contributing now).You can find out more information and make a donation online at hazon.organd click on Sponsor a Rider in the top center of the homepage.If you prefer to send a check, please make it out to Hazon, and mail to me at:Howard Levy36 East 23rd Street, Suite 301New York, NY 10010Subject line: If you’re sending several e-mails, identify which one in the sequence thisis since people don’t always read their mailright away.Subhead: Kitera allows for a subhead. This is agood place to provide the details such as progresson your training and fundraising goals.Opening: Quickly tell them what the email isabout. Show that you respect their time andthat you won’t be inundating them with lotsof emails.Update: Provide an update on your training,gives some details so they can picture it, andmake it personal. Use humor to make themsmile and feel good.accomplishments: Indicate what you’veachieved so far.The cause: Describe the cause and whateverit amount of detail you feel comfortable with.Your goal: Tell how you are doing withyour goal.Thank people: People appreciate beingacknowledged and love seeing their names.Consider including your sponsors’ businessnames to help promote them.ask for the money: Don’t be shy — ask forthe money. Provides several different reasons.Method: Make it easy for them and tell themexactly how they should make the donation.Tax Deduction: Mention that their donationis tax-deductible.Payment Options: Provide several options forthem including mailing in a check. 20 to 40% ofdonations are usually made to Hazon this way,so don’t lose out. Tell them to make the checkout to Hazon and provide your address, so youcan record it online.You will get an acknowledgement letter from Hazon for tax purposes.Thank you so much! I appreciate your support.Howard LevyPrincipal, Red Rooster Groupwww.redroostergroup.comThank them againSign off: Indicate your affiliation (so theyremember who you are if you are writing tobusiness contacts) and provide a means forthem to contact you directly.Hazon Ride Guide • 17

FUNDRAISINGSample Thank You LetterHoward LevyThanks foryour support!I want to thank you again for sponsoring me onthe Hazon New York Jewish Environmental Bike Rideand give you an update on how the ride went.Thanks to you and an outpouring of support fromabout 60 people, I raised a total of $4,000 for Hazon(more than double the $1,500 minimum) and rankedone of the top 10 fundraisers for the Ride (out of270 participants).The Century RidersThis Thank You Letter explainsthe meaning of the Ride tothis participant. Photos withcaptions bring the Ride to life.The Ride was a fantastic experience. It took place over the4-day Labor Day Weekend at a camp in upstate New York.Friday and Saturday were filled with keynote speakers,team-building activities and sessions connectingJewish values with sustainable food issues. It alsoprovided the chance to build relationships withfriends that I served with on the Executive Committeeand met on the training rides over the summer.with SuleimanOn the Ride weekend, I met Suleiman, a Jordanianwho was studying at the Arava Institute in Israel,which receives Hazon funding. Arava brings togetherJews, Arabs and others to address agriculture andenvironmental issues affecting the desert life. By livingand studying together students learn to understand eachothers’ cultures. Suleiman is now forming a solar energycompany to address the needs of the people across theIsrael/Jordan border.Ride Director Nancy Lipseygreets me and Jenny Eisenbergas we Complete our first Century.As a Marshallriding over theBear Mountain Bridgeon Day 2.170 Riders line upat the start of the ride(including me).Hazon also funds 32 CSAs (Community-SupportedAgriculture) in the United States in which people paya set amount to a local farmer for a share of theseason’s produce delivered each week. The localfarmer gets a market for his output and the people getfresh food from a farmer they get to know personally.This creates a direct link between people and their foodproducers and supports local economies. Hazon has alsowritten a food curriculum exploring where our foodcomes from, produces an annual food conference toengage people in those issues, as well as funding manyother environmental projects.And of course, they get people in shape through theRide. Before I participated in the Ride last year, I hadn’tcycled much since I was a kid. This summer I trainedhard and completed my first Century (100 milesin day) on hilly terrain. From the training, I wasin good shape, and while it was challenging,I did well and felt fine after. In fact, the next day,we rode another 50 miles back to Manhattan, pedallingover Bear Mountain. After the closing ceremonies, I feltgood enough to ride another 15 miles back home toBrooklyn bringing my total to 165 for the 2 days —the distance from Vermont to New York City!Riding through NJ (above)and crossing the finish lineat 122nd Street in Manhattan.With new friend,Charlie Paradise, atthe closing ceremony.In addition to making moreinformed food choices, I am now anavid cyclist and advocate for cyclingin New York. And I feel more connectedto my peers who have foundan outlet that connects our Jewishvalues with our concern for theenvironment — so you can see thatHazon has a lasting effect on its participants!I want to thank you againfor your support. We could not do itwithout your help.18 • Hazon Ride GuideIf you are interested in finding outmore, please visit Hazon.org.HowardWith other members of the Executive Committee,Alyssa Finn and Elissa Meth Kestin, RIde Co-Chair.

Fundraising IdeasThe ways to fundraise are limited only by your imagination.Consider these ideas and see more at newyorkride.org.Ride Along Ask a potential donor toride along on one of your trainingrides. They may be more willing todonate once they fully understandwhat you have committed to doing!Used book sale Sell your old books.Wear your Hazon t-shirt or bike shirtand put up some signs so people willknow where the money is going.Local Stores Ask a local store managerwhat the hot selling item is thesedays and whether or not they wouldbe willing to donate a % of sales to you.Synagogue Bulletin Place an advertisementin your synagogue bulletinletting the congregation know whatyou’re up to!Other Parents If your kids play inplay groups, sports leagues or otheractivities, distribute your fundraisingletter to the parents at the event.Fundraising as a team makes it easier and more fun. Noa Heyman, Elissa Meth Kestin andCheryl Cook celebrate their success upon arriving in New York City.Hair Salon Ask your hairdresser todonate $2 from every haircut theycomplete during the weekend.spinning class Host a fundraisingspinning class. Ask your fitness clubor JCC to donate space and a teacherto host a class. Play Israeli music andshow a slideshow of past Rides duringthe class.SIGNS Put up signs at your office,school, synagogue, communitycenter or apartment building.Lunch Breaks Use lunch breaks andhallway conversations to tell peopleabout this exciting adventure.Students Encourage students tosupport you through bake sales, carwashes and by saving their change.Birthday Connect the Ride to theholidays and your birthday and askyour guest to sponsor you for theRide instead of getting you a present.at WOrk Use in-house-publications,e-mail, faxes to let your colleaguesknow about the Ride.FLIERS Place fliers or posters aroundthe office — in the bathroom, in thecompany lounge, by the water coolerand at your desk.Sell Spokes Sell each bicycle spokefor $20 each.Host a poker game or game night Callyour serious (or not so serious) cardplayingfriends and invite them overfor poker night and ask for a donationto play.Bowling Night Plan a fun night ofbowling at the local alley. Ask theowner to waive the fees and you cancollect that money and apply it toyour campaign.Info Sessions Hold informationsessions at work, at your synagogue.Curse Jar Place a Curse Jar in youroffice and whenever someone says abad word they have to add a dollar.Get a lot more fundraising ideasat www.newyorkride.orgHazon Ride Guide • 19

TrainING GUIDEWhat it Takes to Get in ShapeTrain with a partner, as Adam Berman and Saul Kaiserman are doing, with a team, or on a Hazon Training Ride, and you’ll be ready to enjoy long distances.20 • Hazon Ride GuideWhether this is your first long distance ride or you are a veteran Century rider, youneed to train! Your body can do anything you put your mind if you train consistently.We recommend that you develop a regular training routine and push yourself a littlefurther each week. With proper training, you can enjoy whatever distance you chooseto do at the NY Ride. This section includes provides tips and a training scheduletailored to each of the three distances you can choose to do on the first day. Youwill also find a schedule of Hazon’s own Training Rides and a worksheet to trackyour training progress. We’re here to help, so call us if you have questions.

Planning Your Training ProgramIn preparing for the New York Ride, it is critical that you train at the appropriatelevel for YOU. It should be challenging and geared toward improvement, but notoverwhelming, considering your current fitness level and your personal cyclinghistory. Often, cyclists preparing for a tour will try to cram in too much training,at too high an intensity. Regardless of how many weeks you have before theRide, it is best to spend the time training at a level that is appropriate for youand improve from that starting point.Setting Your Training GoalOn the first day of the New York Ride, youcan choose to do a 30, 55, 85 or 100-mileCentury route. Day 2 has routes at 30, 50and 85 (elite riders only). Set your goalearly for what you hope to accomplish foryour longest ride. You should aim to ride75% of that distance at a comfortable paceat least once before the Ride.Tune Up Your BikeBefore hopping on your bike for theseason, make sure it is in good workingorder. It’s a good idea to take it to abike shop and get it tuned up. Plan foranother tune-up about 1 to 2 weeksbefore the Ride. See page 27 for tipson getting your bike ready for the Ride.Dress AppropriatelyEarly in the season, it can be cold, soit’s important to dress appropriatelyfor riding. Since weather changes,it helps to dress in layers or weardetachable arm and leg warmerswhich can be removed more easilythan a jacket and pants (and takeless storage room).Warm Up and StretchingTo avoid injury, it is important letyour muscles body get warmed upas you start your ride. Do an easy lapfirst, or a slow jog for at least 3 minutesbefore a ride. Then stretch. Thiswill enhance your circulation andprepare your body for physical exertion.Stretch before, during, and aftereach ride. If you keep your muscleswarmed-up and flexible, you’re muchless likely to feel sore the next day.While riding, every 30 minutes standon the pedals, arch your back, andstretch your legs. You can also varyyour riding position by moving yourhands from on top of the handlebarto the brake lever hoods or drops toprevent muscle fatigue.Keep a Training JournalCycling training is intended to prepareyou for a particular ride or seriesof rides by building up your endurance,cycling muscles, cycling intuition(e.g. how to ride safely on theroad), and the joy of riding your bike.Keeping a training journal enablesyou to track your progress throughoutyour personal training program.Such a program can last for as littleas 8 weeks to almost half of a yeardepending on what your goals are.The training schedules we have suggestedare 14 to 16 weeks long andthere is a sample chart on page 22.Setting Your GoalsPlanning your goals, training objectives,training program, and particularrides and routes takes very little timeand is extremely valuable as yourride approaches. Set aside an hourthis week to think about your goalsfor the NY Ride. Think about whenyou can make time to ride, where youcan ride, who you might ride with,etc. Make sure the goals are achievableand monitor them weekly. It canbe helpful to break larger goals intosmaller, more specific objectives thathave a time goal attached to them(e.g. “Ride 40 miles by July 15 withoutgetting off the bike before 20 miles).These goals can change, but it helpsto commit them to paper.Develop Your RoutineTake it slowly and build up your abilityover time. Ride or exercise at leasttwo or three times a week, andgradually increase length and intensity.Try to do one long ride every week.That one long ride should be 40 to50% of your weekly total, and shouldincrease by about 10% each week.This rate will ensure that you buildyour muscle strength and cardiovascularendurance gradually.By 6 to 8 weeks before the event, youshould be riding four times a week,even it is for only 30 minutes at atime. Riding 45 minutes a few times aweek is much better than two to threehours all at once. If you can’t get outon your bike, try indoor spinningclasses, a great simulation of cycling.Use your bicycle to commute, if youcan. Try to get a short, but intenseride in before or after work. Consistencyis paramount training.Hazon Ride Guide • 21

TRAININGVary Your RidesYou will be better off if you havetrained to tackle both distance andhills. Alternate between shorter rideswith more hill climbing and longerrides on flatter terrain, and some thatcombine both hills and distance.Maintain an Even PaceThe NY Ride is not a race, but by thetime of the Ride, you should be ableto ride comfortably at an average of10 mph (faster if you are planning ondoing the longer routes). You will goslightly faster on flats, and slower onhills. On the Ride itself, if riders aregoing too slowly late in the day, wewill sweep them to the nearest reststop to ensure that they finish ontime. You can complete the 55-mileroute at an average of 10 mph butwill need to average at least 12 mphto complete the Century route.Time in the SaddleCross training is great, but don’tshort-change yourself on time in thesaddle. It’s important to get used tositting on your bike seat for hoursat a time. You will be on the bicyclefor at least 5 hours on Ride Day. Theonly way to get used to the saddle tospend time on it. You will be muchhappier on Ride Day if you don’t havea sore tush!Get Other ExerciseRiding your bike is the best conditioningfor the New York Ride, however,demanding schedules and weatherare not always conducive to ridingoutside. Remember: the goal is togradually gain strength and build endurance,and there are many ways todo this. In addition to riding, you canwalk, hike, swim, run, ski, snowboard,dance, lift weights, or take a classResting and rehydrating during lunch on theRide. Lunch lasts about 45 minutes.like aerobics, cardio kickboxing, step,spinning, or yoga. No matter whatcombination of training you chooseto do, it is imperative that you train,as it will help prevent injury, and itwill make your long ride much moreenjoyable.RestDon’t overdo your workout! Givingyour body sufficient time to rest is asimportant as building strength andendurance. If you are exhausted aftera long hard ride, do not try to do anotherlong ride the next day. Let yourbody rest.Training Log Use this chart to track your weekly progress.22 • Hazon Ride GuideWeekLong RideMileageGoalsCentury (100 miles) 85 Mile Goal 50 Mile GoalRecord yourDaily mileage hereWeeklyTotalMileageYOurTotalMileageLong RideMileageGoalsRecord yourDaily mileage hereWeeklyTotalMileageYOurTotalMileageLong RideMileageGoalsRecord yourDaily mileage hereMay 10 22 50May 17 24 55 15 34May 24 26 60 17 38 12 25May 31 29 65 21 46 14 30Jun 7 32 72 23 50 16 34Jun 14 35 80 25 55 18 40Jun 21 39 88 28 63 20 45Jun 28 43 100 31 70 22 50Jul 5 47 110 34 78 25 56Jul 12 52 115 37 85 28 65Jul 19 57 123 41 95 30 70Jul 26 63 135 45 105 33 75Aug 2 70 150 50 115 36 85Aug 9 80 165 55 127 40 90Aug 16 75 160 60 140 40 90Aug 23 75 160 60 140 40 90Aug 30 23 35-40 22 35-40 22 35Sept 6 – 7NEW YORK JEWISH ENVIRONMENTAL BIKE RIDEWeeklyTotalMileageYOurTotalMileage

Free Summer Training RidesTo help you get in shape and meet other riders, Hazon runs free rides overthe summer in New York City. By participating in the summer rides, you willnot only get in shape for the Ride, but you will get comfortable riding longerdistances and learn group riding skills.We offer a variety of rides, whichcover a range of distances and cyclingabilities. If you are a beginning rider,we hope that over the course of thesummer you will improve your skillsand move to more challenging rides.Our rides include:Skills Rides which meet everyWednesday from May through Augustat 7 pm in both Prospect Park (GrandArmy Plaza) and Central Park (BethesdaFountain at 72nd St). You can learncycling skills at a short introductionand test them out by riding loops inthe park.Training RidesUrban Rides are geared towardsbeginners, and are family friendly.They will run every Sunday from Junethrough August, and will leave fromthe JCC Manhattan (76th and Amsterdam)at 8:45 am. The rides will go todestinations in New York City about10 to 15 miles away, with return bysubway or bicycle.Country Rides will also be held everySunday, leaving from the JCC Manhattanat 8:45 am. There will be a shorterrider of about 40 miles (10-12 mph)and a longer one of 50 to 60 miles(at 12-15 mph). Some of these rideswill return to NYC by MetroNorth train.The feeling of satisfaction of a job well done.Ari Shapiro, completes a segment of the Ride.Country RiDEuRban RideMay 17River RoadJune 7 Piermont-Nyack (40-50) Lower ManhattanJune 14 Westchester Trail (45-60) Upper ManhattanJune 21 Bike to the Beach Botanical GardenJune 28 Cold Spring (50-60) Queens FarmJuly 5 NO RIDE (July 4th) NO RIDEJuly 12 Piermont-Nyack (40-50) Prospect ParkJuly 19 Piermont-Nyack (40-50) Governors IslandJuly 26 Westchester Trail (45-60) Bronx / South Co. TrailAugust 2 Piermont-Nyack (40-50) Red Hook FarmAugust 9 Cold Spring (50-60) AstoriaAugust 16 Piermont-Nyack (40-50) Citi Field / Mets GameAugust 23 Piermont-Nyack (40-50) Lower ManhattanAugust 30 Westchester Trail (45-60) Bronx ZooSeptember 6NEW YORK JEWISH ENVIRONMENTAL BIKE RIDEAll rides are subject to change. Please visit www.hazon.org/trainingrides for the latest updates.• Each ride is lead by Ride Leaders,volunteers who have cycling experience.They will introduce the ride, and distributecue sheets with the turns and directionsfor the entire ride. They are on theride to keep a pace, keep the rest stopsto a minimum, and make sure the groupis doing okay.• Training Rides are not supported and theleaders are not carrying extra food orbicycle supplies, so be prepared to dealwith any mechanical issues that mightoccur along the way.• We recommend carrying two sparebike tubes with you in case of flats.• You must eat breakfast before you ride.• You should carry energy bars, money,and a MetroCard on the ride.• Helmets are required on all rides.• If you are interested in leading atraining ride, let us know.Hazon Ride Guide • 23

TRAININGCycling NutritionA healthy diet is essential for good riding. This section offers tips on how to eatappropriately to maximize your riding performance and pleasure.dehydration and exhaustion ensuresthe consistency of your glucose(simple sugar) levels, which feedsyour brain and muscles and greatlyincreases your ability to perform thatday and the next.24 • Hazon Ride GuideBefore a RideDon’t get on your bike immediatelyafter eating, because the body shiftsfluid away from muscles and into thegastrointestinal tract during digestion.You want that energy in yourmuscles to give you the power to ride.The ideal time for riding after eatingis about:• Half hour after a light snack• 1 hour after a light meal, heavysnack, or meal replacement drink• 2 hours after a regular mealBy eating early enough before riding,you will allow enough time for theenergy to move from your stomach toyour muscles, where you want it.Aim for a pre-ride meal that is:• High in carbohydrates• Small – according to theamount of food that youfeel comfortable eating• Eaten with fluids.Sample Pre-Ride Breakfasts• ½ cup orange juice• 1 cup dry cereal or ½ cup dry oatmeal• 1 medium banana• 1 cup nonfat or low fat milk or½ - ¾ cup lowfat or nonfat yogurtOR• whole grain pancakes, toppedwith fresh fruit and syrup or honey• ½ - ¾ cup nonfat or lowfat yogurt• ½ cup juiceYou should try to drink 2 to 3 cupsof cool plain water one hour before,and 1 to 2 cups about 15 minutesbefore starting (again, you shouldbe urinating frequently, and yoururine should be clear).During a RideOnce you get going on the bike, youwill need to continue to provide fuelfor your bodies. Experiment witheasy-to-eat items during your trainingrides. But remember not to try anythingnew on the day of the BIG ride.Find out what you enjoy most andstick with it. In order to avoid a dragin energy, plan to eat about 30 – 60 gof carbohydrates for every hour youare on the bike. What does this mean?• 1 – 2 bananas (depending on size)• 1 – 2 energy bars (depending onquantity of carbohydrates)Other good snacks: energy bars,pretzels, fresh and dried fruit, nuts,and trail mix. Don’t skimp on thecarbohydrates—complex carbs willprovide a sustained energy sourceand simple carbs will give you instantenergy, which is essential on a longdistance ride. Some simple carbsare: juice, white breads, cookies, andmany granola bars that have sugar asa primary ingredient.Everyone is different, but you willprobably find that you will need toconsume a lot more calories duringlong rides. Stop and snack frequentlywhile riding to make sure that yourbody gets a consistent supply of fuel.On a long distance ride, you typicallyburn 300 calories every 10 miles, andit is very important to replace theseburned calories. From before you geton your bike until the end of yourride, the food that you eat will affectyour performance. Before you checkyour tires for air, check your stomachfor hunger. If you are hungry, EAT!Consuming liquids and solids before,during, and after a ride preventsDo not rely on salads, low caloriefood, and diet food while on a ride —your body has turned into a calorieburning machine and you need tofeed it!After a RideWhen you get off the bike for the day,don’t consume a heavy meal in thefirst hour after your ride. Enjoy asnack or light meal about 30 minutesafter riding. This is the time whenyour muscles are craving nutrients tohelp repair them for the next ride (orthe next day!). Make sure to choose anutritious snack that contains a goodsource of lean protein to rebuild muscleand complex carbohydrates forbrain energy. Here are a few examples:• 1 cup of fruit juice with proteinpowder.• 1 cup of 1 percent milk, or nonfat/lowfat yogurt.• 1 apple with 1-inch cube of low-fatcheese (or 1 tablespoon peanutor almond butter)• 2 slices of whole wheat breadwith 2 thin slices of turkey(optional mustard)• 2 slices whole wheat breadwith banana and peanut butteror almond butter or hummusHydrationEven if you don’t feel like you aresweating, you’re always losing fluidswhile riding. If you don’t replace themyou risk dehydration, which can leadto very serious medical problems.If you are not urinating much whileyou ride, you are not taking in enoughliquids. If you wait until you arethirsty to drink, you have waitedtoo long. Adequate hydration isessential for a healthy ride. Exerciseperformance suffers with as little as

Nutrition Checklist2 percent loss of body weight due todehydration.Drink at least 2 cups of water about2 hours before you get on your bike.Whether you feel thirsty or not, youshould be drinking about 1 bottle perhour. Alternate servings of water withNutritional Tipsservings of electrolyte replacementdrink during strenuous exercise; drinknot for what you need immediately,but what your body needs in reserve.You may want to have one bottle ofenergy drink and another of water onyour bicycle.Before a RideEat enough for cycling thedistance you want to ride.Allow enough time to digest food(1 hour to 15 minutes before riding)Drink 2 to 3 cups of water1 to 2 hours before riding.Drink 1 to 2 cups of waterabout 15 minutes before riding. Remember to stretch.During a RideDrink and eat sufficientlywhile riding. Bring enoughwater and energy bars.After a RideEat a snack or light meal30 minutes after you ride.Weigh yourself before you ride andwhen you get home. If there is a differencein weight, it is due to waterloss (sorry but you can’t lose fatthat quickly!). Ideally, you shouldhave drunk enough fluids duringthe ride so that your body weightremained relatively unchanged.If you did lose weight, consume 2cups (16 fluid ounces) of water forevery pound of body weight youlost during the ride (e.g. if you lost3 lbs. consume 6 cups or 48 fl. oz).Note how much you did drink onthe ride, and on your next ride increasethis amount by the numberof cups you need.Make sure you are getting enoughvitamins and minerals to keep yourimmune system strong. Eatingfresh fruits, vegetables, and wholegrains are the best ways to get yournutrients, but you may want to takea multi-vitamin/mineral supplementto ensure you are getting adequateamounts.Try different energy bars and sportsdrinks prior to the ride itself. Thisis a personal choice. Make surewhatever bar/drink you consumeis easily digested and tolerated byyour body.Make sure you monitor further fluidintake since there is also the risk ofover-hydration — hyponatremia,and this can cause fainting too,because you dilute your system toomuch of its ions and electrolytes.Check the color of your pee! Peeshould be very light yellow to clear,and it should be odorless. If yourpee is dark and smelly, you haven’tbeen drinking enough. If your pee iscopious and has no color, you areadequately hydrated. Think C2P2:Clear and Copious.Sports drinks are for sports. Beveragessuch as Gatorade, Powerade,and Cytomax have sufficientelectrolytes to replace those thatare lost in your sweat. They alsocontain carbohydrates to maintainyour energy level. Experiment withdifferent flavor drinks to find theone that you like the most, themore you enjoy it the more likelyyou will drink enough. Suggestion:look for drinks that have sodium(Na) and potassium (K) and arerelatively low in calories; howeverdo not choose no-calorie drinks,as adequate energy is essential forlong rides.Basic Food Intake• 65 – 70% of your calories fromcarbohydrates, such as wholegrain pastas, potatoes, bread,cereal, fruits, and vegetables.• 15 – 20% from fats. No more than10% of your fat should be saturated.Look for foods with healthy fats,such as avocado, olive and canolaoil, almonds, flax seeds.• 10 – 15% from lean proteins, suchas fish, poultry without skin, tofu,tempeh, seitan, lowfat or nonfatcheese or yogurt.Vegetarian and even vegan dietsare great alternatives, as long as youcombine your legumes and wholegrains to make complete proteins.Hazon Ride Guide • 25

TRAININGCycling TipsAnticipate HazardsCycling is a fun activity that can helpyou get and stay in shape, have moreenergy and feel great. It can also behazardous, so it pays to be alert.Obey all traffic regulations, stop atall red lights and stop signs and beextra cautious at intersections.In a city, ride on the right hand sideof the road roughly 3 feet away frompark cars and watch for drivers openingtheir doors. On one-way, busystreets with buses, ride on the left.BrakingA cardinal rule of bicycling is to brakebefore you must, especially on curvesand down hills. Brake just before goinginto a curve; then, if you need toslow down more, brake gently withthe rear brake while in the curve.Always apply brakes gradually so youdo not skid and so that you do notsurprise anyone behind you. Eithersqueeze both breaks at the same timeor “feather” your brakes by applyingalternating pressure on the left andright brakes to prevent flipping overyour handle bars.Emergency BrakingPractice emergency braking, whichinvolves three simultaneous motions:1) Shifting your weight toward the rearof the saddle, while you 2) movingyour hands onto the brake handles,and 3) applying firm, even pressure toboth handles. If you do not shift yourweight or only use one brake, you riskflipping over your bike when you stop.HillsUse special caution on downhills.You can accelerate rapidly, andobstacles can appear quickly whenyou’re moving at 30 to 40 miles perhour. Feather the brakes: rhythmicallysqueeze the brake handles on and off.Avoid abrupt steering movements,especially when riding down hills oron slippery surfaces, or your tiresmay lose traction.Challenging ConditionsBe aware that when you are headingdirectly into the sun, as motoristsbehind you are doing the same andmay have difficulty seeing you. Tryto avoid night riding, but if you must,use lights and wear reflective clothing.Cadence and GearingThe system of gears on multi-speedbicycles lets you choose differentpedaling rates (cadences).Your cadence is the pedalrevolutions per minute, andideally your cadence shouldnot fluctuate too much whenyou ride. Skillful cyclists use abrisk, steady cadence of 80to 100 pedal revolutionsper minute, using the variousgears to maintain aconstant cadence overvarying terrain (youwill eventuallydrop on toughhills, butgenerally tryto maintain aconstant cadence).To keep your cadence steady changegears frequently when you ride.Spinning in a gear that is too low(making it “easier” to pedal) is tiringand makes for a choppy ride; pushinga gear that is too high (making it“harder” to pedal) is a primary causeof knee problems and the majorreason people must stop cycling ona ride. At first, a cadence of 90 mayseem that you are moving your legsmuch faster than your comfort level,but if you train to adapt to that pedalspeed, you will find it less tiring on along ride.Practice Your Riding SkillsFind a painted straight line in a parkinglot or a cycle path and follow it asclosely as you can. Practice lookingback until you can do so withoutveering to either side. Though notrequired, a rearview mirror attachedto your helmet or handlebarswill make checking behind youeasier and safer.26 • Hazon Ride GuideWhen riding on rolling hills, be sure toattack the hills. To do this, don’t coaston downhills – use that time to pedalhard and build energy and momentumthat can carry you up the hill. Toughclimbs will be less challenging, and youwill find that smaller hills disappear.

How to Buy a New BikeSo you are excited about the doing the Hazon Ride and ready for a new bike.Great! Here is a primer on what to look for. Just remember, it’s a good idea to getcomfortable on your new bike before a long ride, so get it early in the season.What is the Right Kind of Bike for Me?Your first decision comes in determiningwhat type of bike you want. Forthe NY Ride, we recommend that youuse a road bike or a hybrid bike andavoid using a mountain bike.Road bikes are designed for riding onpaved streets and going fast. Theyhave skinny tires, a lightweight frame,and a riding position that puts youbent over the handlebars. While goodfor long distances, they are not goodfor riding on unpaved paths. The 2009NY Ride will not be routed overunpaved paths. However, you maywant to ride over unpaved paths inyour training or otherwise.Hybrid bikes offer the best features ofroad and mountain bikes. With skinnier,smooth tires, they typically cango faster than mountain bikes whichhave thick tires and are quite heavy.Hybrid bikes feature the upright seatand handlebar position found onmountain bikes and which many peoplefavor. Hybrids are a good choicefor most city riding, and offer speed,durability and comfort. They are goodfor long distances and are also goodfor paved and unpaved surfaces.Smart Shopping for BikesCheck out your local bike shop. Thepeople who run your local bike shopare your best resource on bike buying.These folks are knowledgeable,and can offer tips, advice and servicethat you can never get over theinternet. And you can take test ridesand have your bike fitted properly toavoid injury.Borrow a bike and try it out. Whenyou’ve figured out the right style ofbike for you, to make double surethat you are making the right choice,Examples of road bikes, although hybrids arealso common on the NY Ride.borrow a bike from a friend and tryit out. Be sure to go on a ride longerthan a lap around the parking lot, too.Twenty minutes should be enough toknow if you are comfortable with theway you sit on a particular type ofbike, and if the pace is right for you,or if it will be something that ultimatelydisappoints you.Resist the temptation to go cheap.With bikes, like most everything else,you get what you pay for. Chances areyou will not be happy over the longrun with a cheapie bike from a bigbox discounter, even if it was a deal.They are heavy and the componentswon’t last like they would in a qualitymodel. Ultimately, you’ll be frustrated,and end up spending the money toget that better bike you should havebought in the first place.Consider buying used. The best way toget a decent bike without forking outa whole bunch of money, particularlyif you are still wondering if you’ll stickwith it for a while, is to buy a usedbike rather than purchasing one new.And sources abound, from sites likeCraigslist to the classified ads in thenewspaper to a swap board carriedby your local bike shop on its website.Adapted from http://bicycling.about.com/od/howtoride/a/right_bike.htmImprove YourCurrent BikeNot every bike is built with 50-mile ridesin mind. That doesn’t mean that you needto replace your mountain or hybrid bike witha high-end road bike, but there are somequick and cheaper fixes that you can tryto improve your riding.1. Shed Some WeightThe biggest problem is weight. When on flats,you may not feel the weight of your bike, butwhen climbing a hill, a percentage of the weightof your bike (and your body) pulls down againstyou, making it harder to climb. Try to eliminate:• Bike Locks: On the NY Ride, you will not needa bike lock. If you are going on a long ride in arural area, you may not need to bring it whenyou train either, or maybe just a light lock.• Extra Parts: You should try to remove extraparts from your bike, such as racks on the backof your bike or your kickstand. It may not soundlike much, but every pound counts.• Tires: Changing your tires could be a very bighelp. You can ask your bike shop to replaceyour tires so that they are more conduciveto long-distance riding. You may not be ableto use the thinnest road tires, but usually youcan shed some weight and friction, both ofwhich will increase your speed.2. Treat Your TushYou may want to think about changing your seatto one that is more comfortable. Be sure to train inthe same saddle that you will be using on the NYRide, since you will grow accustomed to the feel.3. Improve Your Pedal PowerThere are two pedal types you can change to. Toeclipsuse special shoes that clip into your pedals,attaching you to your bike. This will allow you toget power from your upstroke, not just your downstroke.For those that are uncomfortable with this,you should try to get toe cages, which attach tothe front of your pedal to keep your feet in place.They won’t give you the same power as clips, butwill improve your cycling efficiency.4. Track Your TrainingA cyclocomputer allows you to more accuratelytrack your training since you will know your speedand distance after each ride. You should keeptrack of your speed while riding as well – try tomaintain a steady pace and attempt to have yourreturn leg be faster than your first half. If you buya speedometer with a cadence meter you can alsowork on keeping your pedal speed constant byshifting gears.Hazon Ride Guide • 27

Fundraising &Marketing strategyMembership CampaignsBranding & LogosWebsites & BlogsBrochuresPublicationsEmail CampaignsOnline PromotionSocial mediaEvent PromotionDesign for a better world!Branding, design and promotion fornonprofits and progressive businesses.212.673.9353 • www.redroostergroup.comThe writing, design and printing of this guide was made possible bya service grant from Red Rooster Group, Howard Levy, Principal.Printing and papersfor a better planet!Greg Barber Co. and Partners offer youthe complete environmental print package.We have 5 plants that offer, digital, offset and web capabilities.We stock 100% post-consumer recycled paper, tree free papermade from Bamboo, Sugar Cane, Lemon, Banana, Mango, andCoffee plant stock, mixed with post-consumer, and we printwith 100% non toxic toner, and vegetable or soy based inks.We were environmental printers, way before it becamethe thing to do. We started our mission in April, 1990.973 224 1132 • www.gregbarberco.comThe printing of this guide was partially donatedby Greg Barber at Greg Barber Company.Hazon45 West 36th Street, 8th FloorNew York, NY 10018