Automotive electronic technology roadmaping experience ... - Nectec

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Identify competitors• Free trade (Global competition)– One market condition: ASEAN• Thailand gains competitive position among ASEAN competitors• China and India represent certain level of treat• Key competitors:– AFTA countries: Malaysia– New & Emerging competitors: China (potentialcompetitor) & India– Taiwan: car radio (focus on after market in the USA)
Competitors Strengths & Weaknesses• Strengths– Technology development– R&D (roles of R&D utilisation)– Economy of scale: market access, price– Supporting infrastructure: testing centre, quality assurance– Creditability: (leading competitors) Trust, branding etc.– Logistics• Weaknesses– Low quality (emerging competitors)– Reliability– Political atmosphere (some countries)– Investment promotion
Page 1 and 2: Automotive electronic technologyroa
Page 3 and 4: TRM as an integrating mechanismStra
Page 6 and 7: Challenges• How to start up roadm
Page 8 and 9: The British Vehicle technologyroadm
Page 10 and 11: Electronics and control technologic
Page 12 and 13: Technology Evolution ofAutomotive E
Page 14 and 15: Thailand Automotive ElectronicsTech
Page 16: Automotive electronics defined• D
Page 19 and 20: Market drivers I• ความส
Page 21 and 22: Market driver III• สาระ
Page 23: Market driver V• การอน
Page 27 and 28: Strengths• Social- Livable atmosp
Page 29 and 30: Opportunities• Social- Increasing
Page 31: Next steps• Identify key product

Automotive electronic technology roadmaping experience ... - Nectec

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