Origlio's Online Ordering Technology Fix - Origlio Beverage

Coors Responsibility: You Hold the KeyThis year, the Coors CorporateAlcohol Responsibility Groupis putting substantialresources behind one majorissue— drunk driving. TheResponsibility Groupcreated the Prevent DrunkDriving Program (PDD),focusing on three major beermarkets; Philadelphia, Chicagoand Denver. The program’s slogan is,“You Hold the Key—Never DriveDrunk”.“Our resources and sweat equity arebeing put into the three markets inthree major programs—cab rides,designated drivers and TIPS servertraining,” says Ed Van Den Ameele,Field Manager for CorporateResponsibility, who is shepherdingthe Philadelphia program. “It’s notsupposed to be a competition, and mycolleagues and I share ideas and helpeach other, but Philadelphia has thebest people resources,” says Van DenAmeele.Also working on thePDD Initiative are Origlio Beverageand the Brewer’s Philadelphia Team,as well as several retailers, taxi firmsand online media.Coors has partnered with 1-800-TAXICAB to encourage consumers toplan ahead and practice responsiblealcohol consumption by offering taxivouchers for discounted taxi fares atdesignated events at participatingbars. The Designated Driver programalso promotes consumer awarenessandsafety.Having adesignated drivershould become second nature,just like putting on your seat belt.Lastly, TIPS server training isprovided for accounts upon request.This program trains employees onacceptable standards of practice forserving alcohol.“You Hold the Key—Never DriveDrunk” is the “battle cry” and can beseen all around Philadelphia, onposters, POS, merchandise, speciallymade key chains and soon on SEPTAbuses and subways.Coors Light Silver TicketThe Silver Ticket programreturns for a third year,building on the success ofprevious years. With thisprogram, Coors Light andCoors Banquet providefans with uniqueaccess to the NFLthrough ticketsall seasonlong. Thispromotionruns fromAugust 1 thruOctober 31,2008 and brings withit many retailer benefits. Only CoorsLight can bring the power of the NFLshield and promotional packaging withthe NFL logo that will entice consumersand help create eye-catching displays.Special packages of Coors Light andCoors Banquet have official entry codesthat drive consumersonline for achance towintickets.Thisprogram alsocomes at theperfect time.Labor Day is the thirdhighest beer sellingperiod according to Beer InstituteBulletin, which coincides perfectly withthe NFL kick off!HeadyTimes v.50 Origlio Beverage • www.origlio.com 17