DIRECTOR'SPREFACELaurie Norton MoffattDIRECfOR OF 11IE MUSEUM<strong>Norman</strong> Rockwell touched the <strong>live</strong>s ofmillions of people. From the neighborsand friends, who posed for Rockwellas models, to national personalities,such as Joe Garagiola, whom Rockwelloccasionally sought out when workingon an idea for a picture, nearlyeveryonewho met <strong>Norman</strong> Rockwell has astory to tell.The <strong>museum</strong> has planned a yearlongcelebration for 1992 in honor of"<strong>Norman</strong> Rockwell's people." We arecalling it our homecoming year, withthe hope that many of you will "comehome" to Stockbridge to tell yourstory.Activities range <strong>from</strong> lectures bythose who knew Rockwell well, to acharacter look-alike party, to oral historiesfor our archive. We want to hear<strong>from</strong> you and to record the story youhave to tell.As we make plans to celebrate ourlast year in The Old Corner House, ahome which has served us well for 22years, work progresses wonderfully onthe new <strong>museum</strong> building, and welook forward to our move in the springof 1993.Watch for our calendar of activities.Next winter, we will hear <strong>from</strong> SusanMeyer, author of several Rockwellbooks; Delaware Art Museum CuratorRowland Elzea, with whom we areorganizing an illustrators' exhibition;and Martin Diamond, an art dealerwho launched the first major Rockwellretrospective in New York in the early1970s.So, if you knew <strong>Norman</strong> Rockwellor know someone who knew him,please write or call and plan to join usthroughout the year for the fun andreminiscences.On a final note about Rockwell'speople, the <strong>museum</strong> staff was greatlysaddened to learn of the death ofFranklin Iiscbke, Rockwell model,devoted <strong>museum</strong> member and friend.We will all miss him.BOARD OF TRUSTEESTHE NORMAN ROCKWEll MUSEUMSurprisevisitors to theToday <strong>show</strong> shootwere 20 /20 andformer Todayco-h08t Hugh DoWDlland his wife Ruth,friends ofJoe Garagiola.LilaBerleDavid I. KlausmeyerPaul W. IvoryMark SelkowitzWilliam]. NapolitanoJane P. FitzpatrickBrian]. QuinnHarry W. Albright, Jr.John T. Batty illBobbie Crosbylinda DayPatriciaJ. DedyTheodore H. EvansWilliam GoesselHenry HoltH. Chet KrentzmanDavid MacaulayPresidentVice-PresidentSecond Vice-PresidentThird Vice-PresidentTreasurerClerkLegal Counsellinn Cary MehtaPerri PetriccaJean RousseauCharles SchulzeBeurt R. SerVaasSteven SpidbergRonald StaffieriDouglas TrumbullRichard WilcoxHONORAKY BOARD MEMBERSJohnM. Deely,Jr.Norma G. OgdenLaurie Norton Moffatt DirectorJanet Silverman Tobin EditorThe Portfolv is published three times a yearby The <strong>Norman</strong> RockweU Museum, Inc. andis sent free to all members. Questions orcomments may be directed to PortfolicEditor, The <strong>Norman</strong> RockweU Museum, Box308. Stockbridge, MA 01262.Phone (413) 2984239
CURATOR'SCORNERMaureen Hart HennesseyCURATORI~As a chronicler of American history,<strong>Norman</strong> Rockwell is best known for hisillustrations of ordinary people in everydaysituations. At the same time, he wasin a unique position to portray majorevents in twentieth-century America andthe people who helped shape ourworld. Among them, were presidentsand presidential candidates.From 1952 through the 1972 campaign,Rockwell painted the portrait ofevery major presidential candidate <strong>from</strong>the Democratic and Republican parties."Pop used to enjoy painting the presidentialcandidates, though he didn'tparticularly like to do portraits and felthe should try to make each candidatelook as good as he could and keep hisown feelings, political or otherwise, outof the paintings," wrote Tom Rockwell.<strong>Norman</strong> Rockwell's pleasure in paintingthe politicians comes through in his portraits:those that appeared on the coverof the Saturday Evening Post for the1952, 1956, and 1960 campaigns werevery popular and were made available asreprints at the time of publication.In fact, Rockwell's portrait of John F.Kennedy, which appeared on the Postcover of October 29, 1960, was the onlyRockwell illustration to be used twice asa Post cover, appearing again with ablack border on the December 14, 1963issue, after ].F. K.'s assassination. It wasRockwell's last Post cover. Look maga-DockwWight IL Eis ©cnhower byc. <strong>Norman</strong>R c c 1952 C.P. zme . pu bl'ISh e d h'IS portraits .0fth e can d'1-dates, and often their wives, for the 1964, 1968, and 1972 campaigns.Perhaps Rockwell's favorite president, at least as a model, was Dwight D.Eisenhower. He first met Ike during the summer of 1952, shortly after theRepublican national convention nominated the general. Rockwell was impressedwith Eisenhower's range of expression, and during a session with the Post photog«Right off I knew he was going to bea good mode~ " wrote RockweU,noting that Eisenhower had "themost mobile face I have ever seen. "rapher, Rockwell had Ikebark out a command, appearworried, and look happy.The result was not only aportrait for the October 11,1952 cover, but five colorsketches of Eisenhower, acolor sketch of his wife Mamie, and an article by Rockwell ( "The Day I PaintedIke"), which all appeared in the Post.The <strong>museum</strong>'s painting is one of these five color sketches. It <strong>show</strong>s a stern andserious Ike. Rockwell reported that it was the subject of the campaign thatchanged the general's mood. "The campaign? Instantly, he was deeply serious. Nopunchpulling for him! He'd rather lose the election than not tell the people justwhat he thinks." Using his ability to work with his models and draw them out andhis artistic talent, <strong>Norman</strong> Rockwell was able to convey the strength and commitmentof Eisenhower during the campaign the war hero was soon to win. This portraitwill be on exhibit, along with a selection of other Rockwell portraits of presidents,candidates, and their wives, throughout the upcoming 1992 campaign year.FRANKLIN IlSCHKE1908-1991Franklin H. Lischke of Ridgefield,Connecticut, graphiC artist,Rockwell model, and devotedfriend of this <strong>museum</strong> diedSeptember 29, 1991. He was 83.In the 1920s <strong>Norman</strong> Rockwellrented studio space in the Lischkefamily barn in New Rochelle, NewYork and used teenager Franklinas a model for a number of assignments,including Post covers NoSwimming and Champ SaturdayEvening, between 1921 and 1928.Mr. Lischke also earned $5.00 aweek doing chores at Rockwell'sstudio.By his own admission, it was as aresult of his long, special relationshipwith <strong>Norman</strong> Rockwell thatMr. Lischke became an illustratorhimself. "He [Rockwell] was thebest thing that could have happenedto me," maintained Me.Lischke nearly sixty years after hefirst posed for Rockwell.From 1929 to 1986, Mr. Lischkeworked as a freelance commercialartist in New York. He is survivedby his wife, a son, three grandchildrenand a great-grandchild. Mr.Lischke's family has asked thatcontributions in his memory bemade to The <strong>Norman</strong> RockwellMuseum at Stockbridge.3