Public Relation & Public Relation & Investor Relations / Financial ...
Public Relation & Public Relation & Investor Relations / Financial ...
Public Relation & Public Relation & Investor Relations / Financial ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Public</strong> <strong>Relation</strong> &<strong>Investor</strong> <strong>Relation</strong>s /<strong>Financial</strong> <strong>Public</strong><strong>Relation</strong>s
WHAT IS PR ?PR Involves a Variety of ProgrammesDesigned to Promote or Protect aCompany,s Image or its Products
The Role of<strong>Public</strong> <strong>Relation</strong>sEvaluate public AttitudesExecutes programs togain public acceptanceIdentifies issues ofpublic concern
Functions of <strong>Public</strong> <strong>Relation</strong>sPress <strong>Relation</strong>sProduct <strong>Public</strong>ityCorporate Communication<strong>Public</strong> AffairsLobbyingEmployee and <strong>Investor</strong> <strong>Relation</strong>sCrisis Management
New Product <strong>Public</strong>ityProduct PlacementPRToolsConsumer EducationEvent SponsorshipIssue SponsorshipInternet Web Sites
Managing Unfavorable <strong>Public</strong>ityCrisisManagementA coordinated effort tohandle the effects ofunfavorable publicityor of an unfavorable event.
Launching newProductRepositioningMature ProductBuilding interestin a productMARKETING<strong>Public</strong> <strong>Relation</strong>sDefendingProducts facing<strong>Public</strong> problemsInfluencingSpecificTarget groupBuilding corporateimage favorable. products
What is <strong>Investor</strong> <strong>Relation</strong>s and<strong>Financial</strong> PR?• Marketing the company in a highly regulated environment• Three principle audiences domestically andinternationally:1. <strong>Investor</strong>s, retail/wholesale, existing/potential2. Analysts, publishers too, hard to interest in low volume3. Media, a diverse groupRole:– in the IPO process– in the life of a listed company
The Communication Supply Chain
Critical Importance of<strong>Investor</strong> <strong>Relation</strong>s
Value Created fromStrong <strong>Investor</strong> <strong>Relation</strong>s
Change language