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Waikato regional economic profile - Waikato Regional Council

Waikato regional economic profile - Waikato Regional Council

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Figure 48: Location quotient and employees – tourismNote about data:In contrast to the industry classifications used in this <strong>profile</strong>, tourism is defined broadlyby the United Nations as “a social, cultural and <strong>economic</strong> phenomenon related to themovement of people to places outside their usual place of residence. The activitiescarried out by a visitor may or may not involve a market transaction, and may bedifferent from, or similar to, those normally carried out in his/her regular routine oflife.” 118 This highlights the challenge in collecting accurate data about this sector.The Ministry of Business, Innovation and Employment wants to make sure its tourismdata meets the needs of the industry and researchers as well as government.Following a consultation process it has developed the Tourism Domain Plan to informchanges to the collection, analysis and dissemination of data on tourism. It is hopedthat this will allow more comprehensive data to be available at the <strong>regional</strong> level.118Ministry of Economic Development (2011i, p. 4).Page 44 Doc #: 2069885

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