Waikato regional economic profile - Waikato Regional Council

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is not considered by this profile to be of primary importance in the Waikato region. It is,however, a priority sector for most territorial authorities so is described in more detail.There is no specific industry sector called tourism. According to the Statistics NewZealand tourism satellite account 113 , 22 per cent of visitor spending is onaccommodation and food services. Air transport makes up 21 per cent and othertransport and retail sales the remainder. Only a small fraction of air transport spendingwould provide income for Waikato, and it is problematic to separate visitor retailspending from resident retail spending. The accommodation and food services sector(ANZSIC code “H”) therefore is the sector that is used to indicate the relativeimportance of tourism in the region.Four Regional Tourism Organisations promote the Waikato region’s offering currently: Destination Coromandel (funded by Hauraki and Thames-Coromandel districtcouncils). Hamilton & Waikato Tourism (funded by Waikato, Waipa, Matamata-Piako,Ōtorohanga, South Waikato and Waitomo district councils and Hamilton CityCouncil) Destination Great Lake Taupō (also manages the iSITEs in Taupō andTurangi); and Destination Rotorua Marketing (business unit of Rotorua District Council).The Regional Tourism Organisations promote the Waikato region’s tourism offering,such as the beaches, rainforests and goldmining heritage of Coromandel; Lake Taupōand other natural attractions and outdoor activities; the geothermal and culturalattractions and outdoor activities of Rotorua; Waitomo Caves, Hobbiton and businessevents in Hamilton city and the surrounding districts.Business events in the region include the annual Fieldays, described as the definitiveagri-business exhibition, with over 128,000 visitors over four days in 2012 114 and Flair,a new aviation expo event. These events align well with regional economic strengthsand opportunities. International business delegates spend more when visiting NewZealand than the average visitor and tend to stay longer than the average tourist aswell. 115International business events include meetings, incentives, conventions andexhibitions. This industry is very competitive internationally and a host’s attractivenessas a business event destination is closely correlated to its attractiveness as a tourismdestination generally. Entry barriers are also high with the cost of an appropriate venuein close proximity to related facilities such as accommodation, restaurants and bars.The role of the convention and visitor bureau is crucial.The Government proposes to take a more active approach with regards to themarketing, promotion, bidding and prospecting for business events so that its outcomesunder its Business Growth Agenda are supported. The New Zealand InternationalConvention Centre and national convention centre network is also supported. 116In the year ended March 2012 there were 1,080,000 visitor nights spent in the HamiltonWaikato tourism area, 970,000 in Taupō and 710,000 in Coromandel 117 . The amount ofvisitor spending in each area is not known precisely, but is expected to be correlatedwith the number of visitor nights.113Data sourced from the Statistics New Zealand (2011) Tourism Satellite Account.114New Zealand National Fieldays Society Inc (2012) The largest agricultural event in the Southern Hemisphere.115Ministry of Economic Development (2011f, p. 5).116Ministry of Economic Development (2011f, p. 2).117Data sourced from the Ministry of Economic Development Commercial Accommodation Monitor.Page 42 Doc #: 2069885
Figure 46: Accommodation and food services exportsby territorial authority ($m 2007)Figure 47: Accommodation and food services businessunits by employee count (2010)Hamilton city is the largestprovider of accommodation,restaurants and bars,contributing 43 per cent ofinter-regionalandinternational exports from thissector. Taupō, Waikato,Thames-Coromandel andWaipa districts also havesignificant sectors, asillustrated by figure 46.A district does not necessarilyneed to be a touristdestination in order to benefitfrom visitor spending andbusiness visitors are perhapsmore important to theeconomy than holidaymakers,particularly whensuch travel facilitatesknowledge transfers andbusiness connections.Accommodation and foodservices businesses tend tobe larger than businesses inother sectors, as shown infigure 47. Only a third ofbusinesses are singleoperator,and on averagethere are 6.3 employees perbusiness unit.Tourism has a relatively low location quotient in several parts of the Waikato region, asshown in figure 48. It is, however, a more significant industry in Thames-Coromandel,Waitomo and Taupō districts and the portion of Rotorua district within the Waikatoregion.Doc # 2069885 Page 43
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Waikato Regional Council Technical
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Document #: 2069885
Page 7 and 8: Table of contentsAcknowledgementLis
Page 9: 11.2.5 Industry Training Organisati
Page 12 and 13: Page viii Doc #: 2069885
Page 14 and 15: The Government aims to create an en
Page 16 and 17: TransportAlmost a quarter of total
Page 18 and 19: Regional competitivenessRelative pe
Page 20 and 21: WRC identified three flagship goals
Page 22 and 23: WRC adopted the concept of green gr
Page 24 and 25: Figure 4: Real value of goods and s
Page 26 and 27: 4. Foster policy learning through b
Page 28 and 29: economic development strategy for t
Page 30 and 31: Figure 5: Economic value added by s
Page 32 and 33: Figure 8: Unemployment by region, 2
Page 34 and 35: Figure 12: Median household and per
Page 36 and 37: Figure 15: Deprivation in Hamilton
Page 38 and 39: In addition to dairy products contr
Page 40 and 41: In May 2009, DairyNZ launched the S
Page 42 and 43: New Zealand exported $716.9 million
Page 44 and 45: Wallace Meats: is a subsidiary of W
Page 46 and 47: Figure 29: Location quotient and em
Page 48 and 49: Figure 30: AgBio New Zealand produc
Page 50 and 51: Five of New Zealand’s six largest
Page 54 and 55: Most providers of high valueservice
Page 56 and 57: When measured for its value to the
Page 62 and 63: 4.2 Transport4.2.1 RoadThe current
Page 64 and 65: Local roads in the Waikato region a
Page 66 and 67: Waikato to, or from, the Bay of Ple
Page 68 and 69: Approximately 40 per cent of all ex
Page 70 and 71: Figure 58: International arrivals t
Page 72 and 73: The New Zealand Energy Strategy has
Page 74 and 75: Figure 62: Transpower transmission
Page 76 and 77: Coal has been mined in the Waikator
Page 78 and 79: 4.3.4 OilWaikato does not produce o
Page 80 and 81: etween 75 and 100 years. 202 The de
Page 82 and 83: Taupō District CouncilWater supply
Page 84 and 85: 4.4.3 Productive water infrastructu
Page 86 and 87: The surveys identified that there i
Page 88 and 89: RBI has been implemented by the Gov
Page 90 and 91: Figure 76: RBI broadband in the cen
Page 92 and 93: 5 People5.1 SummaryThis chapter des
Page 94 and 95: Figure 81: Urban population in the
Page 96 and 97: 5.2.3 AgeingFigure 83: Percentage i
Page 98 and 99: Figure 88: Proportion of population
Page 100 and 101: Figure 92: Highest qualification pr
Page 102 and 103: Figure 95: Labour market areas in t
Page 104 and 105: Figure 99: Commuting patterns (2006
Page 106 and 107: Three areas of the Waikato region h
Page 108 and 109:
Figure 101: Land uses in the Waikat
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120%100%80%60%40%Land with limitati
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6.6 WaterFreshwater is important fo
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Table 10: Current water take author
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7 Institutions7.1 SummaryCentral an
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The final report of the Government
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Local authority Strategy DeliveryRo
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Local authority Strategy Vision Goa
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Local authority Strategy Vision Goa
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Figure 106: Iwi of the Waikato regi
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SettlementprogressMāoriCommercialA
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SettlementprogressDeed ofSettlement
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Figure 108: Geographic units with 0
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Figure 111: Entry rate (percentage
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Gas supply 0.44Air transport, servi
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Capital productivity is value added
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have low tangible assets and low or
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11 Innovation system11.1 SummaryAs
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Zealand universities (34 per cent).
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cent), health (21 per cent) and hos
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Figure 124: Waikato ITO trainees (2
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The University of Waikato has five
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esearch.” 398 Research is essenti
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Landcare ResearchNational Institute
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11.4 Business development and growt
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Waikato Innovation Park provides se
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12 Key findings and next stepsThe W
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There are also a number of opportun
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BibliographyAFFCO New Zealand 2010.
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Hauraki District Council 2009. Haur
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Ministry of Economic Development 20
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New Zealand Transport Agency 2010.
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South Waikato District Council 2009
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Waikato Regional Council 2011f. Lan
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Waikato regional economic profile - Waikato Regional Council

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