ux-design-for-startups-marcin-treder

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at complex knowledge, but actionable results.Qualitative methods are best for broadening yourperspective and filling your mind with fresh (oftensurprising) ideas, derived from your target group. Theymight give you completely new feature or productconcepts, or point out lots of bugs in existing ones.Either way you’ll get unique knowledge that will letyou work on the quality of your product.At UXPin we believe that the quality of the productcomes from conversation. Constant, on-goingconversation with users. Only by having a properdialog can you work outside of the box formed by yourproduct, get compared to your competitors and knowthe real problems of your target group. It’s a powerfultype of research.The important thing is to be consequent. Just as witheconomic and behavioral metrics, you want to performqualitative tests regularly.Choose a method and implement it in your measuring98growth and design hacking
cycles. At UXPin we do:1. Classic usability testing once a month (thanks to thehelpful local UX design community! Cheers guys!)2. Individual in-depth interviews with customers everytwo weeks.Each session is always extremely refreshing and has astrong share in our current growth.Growth and Design HackingToolsYou know how we approached measuring crucialthings in UXPin; you know where it has led us. Isincerely hope that this knowledge will help yourstartup reach a high peak of user experience design.To help you start, here’s a short list of tools that wefind really valuable.growth and design hacking99
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UX DESIGNFOR STARTUPSMarcin Treder
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The real power of prototyping 71Ge
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I learn anything about their ideas,
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The ageof userexperiencedesign
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important to have a product with to
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design a couple of years before the
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magazines, webinars, courses... but
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doors will be able to perform the t
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our customers and check what troubl
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described the solution.Simple as th
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It’s divided into two parts: Prod
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Get to knowyour users
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Designer’s Desk. Photo by irrezol
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Remembering about the C-P-S triangl
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customers via Skype and till today
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disagreed with Krug. I believed tha
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community and we all know each othe
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which I strongly recommend, stopped
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and attention during the test. As s
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Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97: work influences business. Metrics b
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 104 and 105: work and a feeling of anxiety rathe
Page 106 and 107: this. We all live in an extraordina
Page 108 and 109: focused on user experience, it does
Page 110 and 111: Awesome, right?We implemented the w
Page 112 and 113: Then suddenly our sales dropped. We
Page 114 and 115: Enough is enoughFair enough, you ma
Page 116 and 117: The second step is to look for the
Page 118 and 119: Tools,tools,tools
Page 120 and 121: • Mockingbird http://gomockingbir
Page 122 and 123: Web Analytics:• Adobe Analytics h
Page 124 and 125: ClickTracking:• Clickheat http://
Page 126 and 127: • Morae http://www.techsmith.com/
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ux-design-for-startups-marcin-treder

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