ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
work influences business. Metrics became powerfullyactionable. If we started to fall short of our predictions,we could take almost immediate action and correctourselves based on knowledge gathered weekly.Here’s the table that we use:96growth and design hacking
Your table might look different - it depends on yourbusiness model and the current stage of your company.We’re a SaaS company with steady growth and decenttraction, so this kind of funnel makes sense for us.Quality comes fromconversationsWe’ve got the numbers figured out, but there’s anotherequally important part of analysis that can’t beundervalued if you really aim at designing the best userexperience possible. Qualitative testing.The methodology of science empowers us with awhole range of qualitative research methods (casestudies, participant observation, direct observation,unstructured interview, individual in-depth interview,focus groups...), which deserve their own chapter, orperhaps a whole book. Let’s not focus on each specificresearch method, but rather the general approach in astartup perspective. After all, again - we’re not aiminggrowth and design hacking97
- Page 46 and 47: Skype as a research toolWhat if you
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
- Page 62 and 63: Our success was possible because pe
- Page 64 and 65: works of art, unless you plan to te
- Page 66 and 67: epresentation.‘Representation’
- Page 68 and 69: and fix interaction with an interfa
- Page 70 and 71: A mockup is a visual representation
- Page 72 and 73: Prototypes are often written in HTM
- Page 74 and 75: Beware that prototyping is rather a
- Page 76 and 77: use should leave you just enough sp
- Page 78 and 79: growthand designhacking
- Page 80 and 81: Despite all this experience, I stru
- Page 82 and 83: level, successful UX designers do j
- Page 84 and 85: valid conclusion?Make sure that you
- Page 86 and 87: failure. The minimal amount of info
- Page 88 and 89: Economic metricsThey must clearly s
- Page 90 and 91: a new feature or product, consider:
- Page 92 and 93: them successful? I wouldn’t.The n
- Page 94 and 95: could see all the metrics with our
- Page 98 and 99: at complex knowledge, but actionabl
- Page 100 and 101: Economic and behavioral metrics•
- Page 102 and 103: Get itoptimised
- Page 104 and 105: work and a feeling of anxiety rathe
- Page 106 and 107: this. We all live in an extraordina
- Page 108 and 109: focused on user experience, it does
- Page 110 and 111: Awesome, right?We implemented the w
- Page 112 and 113: Then suddenly our sales dropped. We
- Page 114 and 115: Enough is enoughFair enough, you ma
- Page 116 and 117: The second step is to look for the
- Page 118 and 119: Tools,tools,tools
- Page 120 and 121: • Mockingbird http://gomockingbir
- Page 122 and 123: Web Analytics:• Adobe Analytics h
- Page 124 and 125: ClickTracking:• Clickheat http://
- Page 126 and 127: • Morae http://www.techsmith.com/
Your table might look different - it depends on yourbusiness model and the current stage of your company.We’re a SaaS company with steady growth and decenttraction, so this kind of funnel makes sense <strong>for</strong> us.Quality comes fromconversationsWe’ve got the numbers figured out, but there’s anotherequally important part of analysis that can’t beundervalued if you really aim at <strong>design</strong>ing the best userexperience possible. Qualitative testing.The methodology of science empowers us with awhole range of qualitative research methods (casestudies, participant observation, direct observation,unstructured interview, individual in-depth interview,focus groups...), which deserve their own chapter, orperhaps a whole book. Let’s not focus on each specificresearch method, but rather the general approach in astartup perspective. After all, again - we’re not aiminggrowth and <strong>design</strong> hacking97
Change language