ux-design-for-startups-marcin-treder

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could see all the metrics with our own eyes.Did it cause the necessary change? Nope.Nobody seemed to care about our shiny, super sexymetrics, apart from two UX designers (includingme), who cared a little, but not nearly enough. Ourapproach wasn’t actionable. Metrics were separatedfrom product development cycles, which should neverhappen!How can you expect people in your company to careabout metrics if you don’t let them see the influencethey have? Every product development cycle shouldresult in a positive change of metrics.Then we came up with a ridiculously obvious idea: whynot set goals based on metrics and check if we’re on theright track weekly? This single thought set our mindson fire and we started weekly measurement cycles withmonthly and quarterly sum-ups.How could we not have come up with the idea of94growth and design hacking
measurement cycles earlier? I have no idea. When wehad them up and running they seemed so obvious.After all - you measure to optimise your business,not measure for the sake of mere measurement, and aweekly control of metrics forces the whole company tofocus on business optimisation.That was the shift that we were looking for.Suddenly, the whole company started to care aboutour metrics. Goals helped us focus on really importantthings. They clearly showed where we are and how ourMeasure in cycles, over and over again. Picture by quapangrowth and design hacking95
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UX DESIGNFOR STARTUPSMarcin Treder
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The real power of prototyping 71Ge
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I learn anything about their ideas,
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The ageof userexperiencedesign
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important to have a product with to
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design a couple of years before the
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magazines, webinars, courses... but
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doors will be able to perform the t
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our customers and check what troubl
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described the solution.Simple as th
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It’s divided into two parts: Prod
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Get to knowyour users
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Designer’s Desk. Photo by irrezol
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Remembering about the C-P-S triangl
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customers via Skype and till today
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disagreed with Krug. I believed tha
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community and we all know each othe
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which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 86 and 87: failure. The minimal amount of info
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 96 and 97: work influences business. Metrics b
Page 98 and 99: at complex knowledge, but actionabl
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 104 and 105: work and a feeling of anxiety rathe
Page 106 and 107: this. We all live in an extraordina
Page 108 and 109: focused on user experience, it does
Page 110 and 111: Awesome, right?We implemented the w
Page 112 and 113: Then suddenly our sales dropped. We
Page 114 and 115: Enough is enoughFair enough, you ma
Page 116 and 117: The second step is to look for the
Page 118 and 119: Tools,tools,tools
Page 120 and 121: • Mockingbird http://gomockingbir
Page 122 and 123: Web Analytics:• Adobe Analytics h
Page 124 and 125: ClickTracking:• Clickheat http://
Page 126 and 127: • Morae http://www.techsmith.com/
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