ux-design-for-startups-marcin-treder

could see all the metrics with our own eyes.Did it cause the necessary change? Nope.Nobody seemed to care about our shiny, super sexymetrics, apart from two UX designers (includingme), who cared a little, but not nearly enough. Ourapproach wasn’t actionable. Metrics were separatedfrom product development cycles, which should neverhappen!How can you expect people in your company to careabout metrics if you don’t let them see the influencethey have? Every product development cycle shouldresult in a positive change of metrics.Then we came up with a ridiculously obvious idea: whynot set goals based on metrics and check if we’re on theright track weekly? This single thought set our mindson fire and we started weekly measurement cycles withmonthly and quarterly sum-ups.How could we not have come up with the idea of94growth and design hacking