ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
ForewordNot everyone has the inclination to go spend timelearning more about potential customers. Somepeople believe so fervently in their idea; the thoughtof spending time on anything else than building itis inconceivable. So these people focus 200% of theirenergy breathing life into their idea, staying up late,working when everyone else is taking a break. Like JeffVeen, founder of Typekit--now part of Adobe, said tome the other day, “It’s hard to persuade someone to gospend time understanding users. I completely believein research up front; I did it for Analytics. But I didn’tdo it for Typekit, because it was an idea I totallyneeded myself.” Then he said, “But you know, researchwould have made it easier to explain the concept topeople who didn’t understand it.” (Those people beingthe folks with the money who were hopefully goingto fund the effort.) No matter what, there is alwaysan aspect of development that can be made easier byunderstanding the people you are building for.I always ask entrepreneurs, “Who is this for?” Before8
I learn anything about their ideas, I want to havespecific behavioral and marketing segments (personas)in mind. I want to know the real world in which theidea might be used. I used to always hear the answer,“Everybody!”. These days, entrepreneurs are smarter.They have a better idea whom they are creatingsomething for, but it is still a sketchy idea. Spendinga day or two putting meat on that user is powerful. Itguarantees that you have no illusions about the thingsyour idea will solve and the things it will not affect.And that word, “illusions,” is one to contemplate. Askyourself if you’ve completely wiped away the fuzzinessaround the edges of your idea. Those fuzzy edges arethe places that the monsters live; that’s where theproblems come from that you hadn’t anticipated, andthat can kill your effort before it is successful.So, put a little time into making sure you have noillusions. Protect all that energy that you are investingin your idea by defining and directing it to the rightplace. Know your customers.Indi Young9
- Page 1: UX DESIGNFOR STARTUPSMarcin Treder
- Page 6: The real power of prototyping 71Ge
- Page 12 and 13: The ageof userexperiencedesign
- Page 14 and 15: important to have a product with to
- Page 16 and 17: design a couple of years before the
- Page 19 and 20: magazines, webinars, courses... but
- Page 21 and 22: doors will be able to perform the t
- Page 23 and 24: our customers and check what troubl
- Page 25: described the solution.Simple as th
- Page 28 and 29: It’s divided into two parts: Prod
- Page 30 and 31: Get to knowyour users
- Page 32 and 33: Designer’s Desk. Photo by irrezol
- Page 34 and 35: Remembering about the C-P-S triangl
- Page 36 and 37: customers via Skype and till today
- Page 38 and 39: disagreed with Krug. I believed tha
- Page 40 and 41: community and we all know each othe
- Page 42 and 43: which I strongly recommend, stopped
- Page 44 and 45: and attention during the test. As s
- Page 46 and 47: Skype as a research toolWhat if you
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
I learn anything about their ideas, I want to havespecific behavioral and marketing segments (personas)in mind. I want to know the real world in which theidea might be used. I used to always hear the answer,“Everybody!”. These days, entrepreneurs are smarter.They have a better idea whom they are creatingsomething <strong>for</strong>, but it is still a sketchy idea. Spendinga day or two putting meat on that user is powerful. Itguarantees that you have no illusions about the thingsyour idea will solve and the things it will not affect.And that word, “illusions,” is one to contemplate. Askyourself if you’ve completely wiped away the fuzzinessaround the edges of your idea. Those fuzzy edges arethe places that the monsters live; that’s where theproblems come from that you hadn’t anticipated, andthat can kill your ef<strong>for</strong>t be<strong>for</strong>e it is successful.So, put a little time into making sure you have noillusions. Protect all that energy that you are investingin your idea by defining and directing it to the rightplace. Know your customers.Indi Young9
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