ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
Economic metricsThey must clearly show the state of your business. Thechoice of this set of metrics strongly depends on thestage of your company. Take a look at following table:88growth and design hacking
Right now UXPin focuses strongly on the number ofpaying customers, as we’re vastly interested in trackingour progress in encouraging users to join us. Thenumber of people making the decision to use UXPinand overcoming the obstacle of reaching for the creditcard is currently more important for us than monthlyrevenue. The number of paying customers lets us knowif our target group responds to UXPin products in apositive way. Luckily it does!We’re getting to the point at which the whole businessmodel will become scalable and we’ll have enoughdata confirming that we’re on the right track. It will bethe time of LTV (user’s Life-Time Value) and ARPU(Average Revenue Per User) optimisation, whichshould elevate our business to the next level.Behavioral metricsBehavioural metrics are meant to track very specificactions of your users. Whenever you’re about to launchgrowth and design hacking89
- Page 38 and 39: disagreed with Krug. I believed tha
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- Page 42 and 43: which I strongly recommend, stopped
- Page 44 and 45: and attention during the test. As s
- Page 46 and 47: Skype as a research toolWhat if you
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
- Page 62 and 63: Our success was possible because pe
- Page 64 and 65: works of art, unless you plan to te
- Page 66 and 67: epresentation.‘Representation’
- Page 68 and 69: and fix interaction with an interfa
- Page 70 and 71: A mockup is a visual representation
- Page 72 and 73: Prototypes are often written in HTM
- Page 74 and 75: Beware that prototyping is rather a
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- Page 80 and 81: Despite all this experience, I stru
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- Page 84 and 85: valid conclusion?Make sure that you
- Page 86 and 87: failure. The minimal amount of info
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- Page 92 and 93: them successful? I wouldn’t.The n
- Page 94 and 95: could see all the metrics with our
- Page 96 and 97: work influences business. Metrics b
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- Page 100 and 101: Economic and behavioral metrics•
- Page 102 and 103: Get itoptimised
- Page 104 and 105: work and a feeling of anxiety rathe
- Page 106 and 107: this. We all live in an extraordina
- Page 108 and 109: focused on user experience, it does
- Page 110 and 111: Awesome, right?We implemented the w
- Page 112 and 113: Then suddenly our sales dropped. We
- Page 114 and 115: Enough is enoughFair enough, you ma
- Page 116 and 117: The second step is to look for the
- Page 118 and 119: Tools,tools,tools
- Page 120 and 121: • Mockingbird http://gomockingbir
- Page 122 and 123: Web Analytics:• Adobe Analytics h
- Page 124 and 125: ClickTracking:• Clickheat http://
- Page 126 and 127: • Morae http://www.techsmith.com/
Economic metricsThey must clearly show the state of your business. Thechoice of this set of metrics strongly depends on thestage of your company. Take a look at following table:88growth and <strong>design</strong> hacking
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