ux-design-for-startups-marcin-treder

assumptions. The lean startup methodology draws alot from this approach, which is pretty common in theworld of science. For example, psychology relies heavilyon experimental methods to test theories about humanbehaviour.Measuring only the right things is one of thecompetitive advantages that you can have over biggerplayers. They have way too much money and too manyresources to stay focused! When it comes to analysis,being small actually helps! You can’t allow any waste,because it may put you out of the business. When bigplayers dive into data, postponing the decision formonths, you can test a couple of assumptions based onyour small, but accurate, set of metrics. Isn’t that justgreat?Agility is your greatest power. Use it wisely and maythe force be with you.All right, but how do you decide what to measure?There are two sets of metrics that you need to take intoaccount: economic metrics and behavioral metrics.growth and design hacking87