ux-design-for-startups-marcin-treder

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failure. The minimal amount of information necessaryfor a certain decision is good enough. Over-thinkingdecisions doesn’t further decrease the risk of action, asDaniel Kahneman pointed out in his recent book. Justlisten to your data and make a decision. Do it.Measuring to many things may lead to decision paralysis. Picture by iwanpTesting adds more value to your company thanover-thinking. It might sound ridiculous, but onlytesting lets you operate on real data, not on a set of86growth and design hacking
assumptions. The lean startup methodology draws alot from this approach, which is pretty common in theworld of science. For example, psychology relies heavilyon experimental methods to test theories about humanbehaviour.Measuring only the right things is one of thecompetitive advantages that you can have over biggerplayers. They have way too much money and too manyresources to stay focused! When it comes to analysis,being small actually helps! You can’t allow any waste,because it may put you out of the business. When bigplayers dive into data, postponing the decision formonths, you can test a couple of assumptions based onyour small, but accurate, set of metrics. Isn’t that justgreat?Agility is your greatest power. Use it wisely and maythe force be with you.All right, but how do you decide what to measure?There are two sets of metrics that you need to take intoaccount: economic metrics and behavioral metrics.growth and design hacking87
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UX DESIGNFOR STARTUPSMarcin Treder
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The real power of prototyping 71Ge
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I learn anything about their ideas,
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The ageof userexperiencedesign
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important to have a product with to
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design a couple of years before the
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magazines, webinars, courses... but
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doors will be able to perform the t
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our customers and check what troubl
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described the solution.Simple as th
Page 28 and 29:
It’s divided into two parts: Prod
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Get to knowyour users
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Designer’s Desk. Photo by irrezol
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Remembering about the C-P-S triangl
Page 36 and 37: customers via Skype and till today
Page 38 and 39: disagreed with Krug. I believed tha
Page 40 and 41: community and we all know each othe
Page 42 and 43: which I strongly recommend, stopped
Page 44 and 45: and attention during the test. As s
Page 46 and 47: Skype as a research toolWhat if you
Page 48 and 49: All right, but how can you create a
Page 50 and 51: Set up a feedback forumWhat’s tha
Page 52 and 53: efficientdesigntechniques
Page 54 and 55: In my experience, only two things a
Page 56 and 57: However, before we talk about the a
Page 58 and 59: people consider UX designers as sor
Page 60 and 61: Before you start thinking about the
Page 62 and 63: Our success was possible because pe
Page 64 and 65: works of art, unless you plan to te
Page 66 and 67: epresentation.‘Representation’
Page 68 and 69: and fix interaction with an interfa
Page 70 and 71: A mockup is a visual representation
Page 72 and 73: Prototypes are often written in HTM
Page 74 and 75: Beware that prototyping is rather a
Page 76 and 77: use should leave you just enough sp
Page 78 and 79: growthand designhacking
Page 80 and 81: Despite all this experience, I stru
Page 82 and 83: level, successful UX designers do j
Page 84 and 85: valid conclusion?Make sure that you
Page 88 and 89: Economic metricsThey must clearly s
Page 90 and 91: a new feature or product, consider:
Page 92 and 93: them successful? I wouldn’t.The n
Page 94 and 95: could see all the metrics with our
Page 96 and 97: work influences business. Metrics b
Page 98 and 99: at complex knowledge, but actionabl
Page 100 and 101: Economic and behavioral metrics•
Page 102 and 103: Get itoptimised
Page 104 and 105: work and a feeling of anxiety rathe
Page 106 and 107: this. We all live in an extraordina
Page 108 and 109: focused on user experience, it does
Page 110 and 111: Awesome, right?We implemented the w
Page 112 and 113: Then suddenly our sales dropped. We
Page 114 and 115: Enough is enoughFair enough, you ma
Page 116 and 117: The second step is to look for the
Page 118 and 119: Tools,tools,tools
Page 120 and 121: • Mockingbird http://gomockingbir
Page 122 and 123: Web Analytics:• Adobe Analytics h
Page 124 and 125: ClickTracking:• Clickheat http://
Page 126 and 127: • Morae http://www.techsmith.com/
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