ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder
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You don’t want to copy his approach. Especially whenyour business is at stake.To measure or not to measure?Big players measure a lot. Every step a user takes, everytiny business occurrence, cash flow... no doubt theygather powerful data and it costs them a lot. Dozensof analysts are using every working hour to measureeverything that’s measurable.I assume, as an entrepreneur, you can’t af<strong>for</strong>d an armyof analysts. I’m pretty sure you have a lot of thingsworth measuring, but not nearly enough people andtime to measure them.Don’t worry. That’s not the problem.Measuring too many things is paralysing <strong>for</strong> just aboutany company and it’s a death walk <strong>for</strong> a startup. Youmeasure to validate decisions and decrease the risk ofgrowth and <strong>design</strong> hacking85