ux-design-for-startups-marcin-treder
ux-design-for-startups-marcin-treder ux-design-for-startups-marcin-treder
valid conclusion?Make sure that you know what your design issupposed to do (choose one main thing to start with),choose one metric that can tell you if people succeedand measure it. The numbers don’t look too good?Try to figure out what’s going wrong (classic usabilitytesting might come in handy) and correct it. It’s almostalways that easy.Measurement is a habit that you need to grow and intime you’ll get better and better at choosing the rightthings and ways to measure them. Your startup willflourish.In our story, the particularly talented designer,didn’t measure and didn’t optimise his designs. Nowonder there was no bacon at the table. He remainedunsuccessful because he forgot about one ingredientof our magical mixture of user experience design - thenumbers - a measurement of user behaviour. That’s theeasiest way to fail.84growth and design hacking
You don’t want to copy his approach. Especially whenyour business is at stake.To measure or not to measure?Big players measure a lot. Every step a user takes, everytiny business occurrence, cash flow... no doubt theygather powerful data and it costs them a lot. Dozensof analysts are using every working hour to measureeverything that’s measurable.I assume, as an entrepreneur, you can’t afford an armyof analysts. I’m pretty sure you have a lot of thingsworth measuring, but not nearly enough people andtime to measure them.Don’t worry. That’s not the problem.Measuring too many things is paralysing for just aboutany company and it’s a death walk for a startup. Youmeasure to validate decisions and decrease the risk ofgrowth and design hacking85
- Page 34 and 35: Remembering about the C-P-S triangl
- Page 36 and 37: customers via Skype and till today
- Page 38 and 39: disagreed with Krug. I believed tha
- Page 40 and 41: community and we all know each othe
- Page 42 and 43: which I strongly recommend, stopped
- Page 44 and 45: and attention during the test. As s
- Page 46 and 47: Skype as a research toolWhat if you
- Page 48 and 49: All right, but how can you create a
- Page 50 and 51: Set up a feedback forumWhat’s tha
- Page 52 and 53: efficientdesigntechniques
- Page 54 and 55: In my experience, only two things a
- Page 56 and 57: However, before we talk about the a
- Page 58 and 59: people consider UX designers as sor
- Page 60 and 61: Before you start thinking about the
- Page 62 and 63: Our success was possible because pe
- Page 64 and 65: works of art, unless you plan to te
- Page 66 and 67: epresentation.‘Representation’
- Page 68 and 69: and fix interaction with an interfa
- Page 70 and 71: A mockup is a visual representation
- Page 72 and 73: Prototypes are often written in HTM
- Page 74 and 75: Beware that prototyping is rather a
- Page 76 and 77: use should leave you just enough sp
- Page 78 and 79: growthand designhacking
- Page 80 and 81: Despite all this experience, I stru
- Page 82 and 83: level, successful UX designers do j
- Page 86 and 87: failure. The minimal amount of info
- Page 88 and 89: Economic metricsThey must clearly s
- Page 90 and 91: a new feature or product, consider:
- Page 92 and 93: them successful? I wouldn’t.The n
- Page 94 and 95: could see all the metrics with our
- Page 96 and 97: work influences business. Metrics b
- Page 98 and 99: at complex knowledge, but actionabl
- Page 100 and 101: Economic and behavioral metrics•
- Page 102 and 103: Get itoptimised
- Page 104 and 105: work and a feeling of anxiety rathe
- Page 106 and 107: this. We all live in an extraordina
- Page 108 and 109: focused on user experience, it does
- Page 110 and 111: Awesome, right?We implemented the w
- Page 112 and 113: Then suddenly our sales dropped. We
- Page 114 and 115: Enough is enoughFair enough, you ma
- Page 116 and 117: The second step is to look for the
- Page 118 and 119: Tools,tools,tools
- Page 120 and 121: • Mockingbird http://gomockingbir
- Page 122 and 123: Web Analytics:• Adobe Analytics h
- Page 124 and 125: ClickTracking:• Clickheat http://
- Page 126 and 127: • Morae http://www.techsmith.com/
valid conclusion?Make sure that you know what your <strong>design</strong> issupposed to do (choose one main thing to start with),choose one metric that can tell you if people succeedand measure it. The numbers don’t look too good?Try to figure out what’s going wrong (classic usabilitytesting might come in handy) and correct it. It’s almostalways that easy.Measurement is a habit that you need to grow and intime you’ll get better and better at choosing the rightthings and ways to measure them. Your startup willflourish.In our story, the particularly talented <strong>design</strong>er,didn’t measure and didn’t optimise his <strong>design</strong>s. Nowonder there was no bacon at the table. He remainedunsuccessful because he <strong>for</strong>got about one ingredientof our magical mixture of user experience <strong>design</strong> - thenumbers - a measurement of user behaviour. That’s theeasiest way to fail.84growth and <strong>design</strong> hacking
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