ux-design-for-startups-marcin-treder

ForewordNot everyone has the inclination to go spend timelearning more about potential customers. Somepeople believe so fervently in their idea; the thoughtof spending time on anything else than building itis inconceivable. So these people focus 200% of theirenergy breathing life into their idea, staying up late,working when everyone else is taking a break. Like JeffVeen, founder of Typekit--now part of Adobe, said tome the other day, “It’s hard to persuade someone to gospend time understanding users. I completely believein research up front; I did it for Analytics. But I didn’tdo it for Typekit, because it was an idea I totallyneeded myself.” Then he said, “But you know, researchwould have made it easier to explain the concept topeople who didn’t understand it.” (Those people beingthe folks with the money who were hopefully goingto fund the effort.) No matter what, there is alwaysan aspect of development that can be made easier byunderstanding the people you are building for.I always ask entrepreneurs, “Who is this for?” Before8