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ux-design-for-startups-marcin-treder

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Wireframes placed in the context of the whole <strong>design</strong>story can be surprisingly effective and, though inrecent years they’ve received some bad press, are stillindispensable as an initial stage of complex projects.Misunderstandings aroundmockupsThe term ‘mockup’ was used <strong>for</strong> years in regard to highfidelity, static, <strong>design</strong> representation. It’s a kind of draft(or even a final version!) of visual <strong>design</strong> used to get abuy-in from stakeholders.Suddenly the term started to lose its meaning andbecome close to wireframes. The reason is trivial. Acouple of companies, founded by non-<strong>design</strong>ers, whichcreated wireframing software, confused mockupsand wireframes and started to advertise themselves as‘mockup software’. It’s a pity really, because right nowa lot of people don’t see the difference between thesecompletely different ways of expressing <strong>design</strong> ideas.efficient <strong>design</strong> techniques69

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